#ActivitiesStrong

Sales and marketing expert Traci Bild, Founder and CEO of Bild & Company, discusses how consumers now expect person-centered programming, social connectedness and a sense of community.  

With seniors housing occupancy at historic lows and communities operating at a loss, executives must professionalize selling with laser focus on relationship building skills that make people want to move, not have to. Resident and prospective buyer social engagement is a key piece of the puzzle and when leveraged properly can be a game changer for your organization.

What you will take away from this discussion:

• Customize a unique buyer experience that hits a nerve with prospective buyers, differentiates you from competitors, and creates urgency to move now, not later
• Leverage customer and employee equity to grow revenue, five-star reviews, and quality referrals that move four times faster than non-referred leads
• Command market rate rent that reflects the lifestyle and wellness impact on residents no matter their age, preferences and acuity level and produces family members who are raving fans

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Produced by Solinity Marketing.

"Turning a Facility into a Community: Exploring Risk, Autonomy, and Independence in Senior Living" 

Words such as “community,” “independence” and “choice” are used frequently in senior living, but what do they really mean? When was the last time you encouraged or supported risk in your resident’s daily life? This presentation featuring Mallory DaCosta, Vice President of Special Assets at Frontier Management, LLC, will discuss some core principles of independence and autonomy as utilized in the Montessori Method and will show how these methods can be the key to turning a facility into a community.

Listeners will:

• Explore hallmarks of a true community with specific emphasis on risk and autonomy

• Learn about specific Montessori principles and how they support and relate to autonomy

• Discuss strategies to support and mitigate risk without infringing on persons or their community

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Produced by Solinity Marketing. 

Inspiration: The Importance of Mission and Culture in Empowering and Motivating Your Team

As the coronavirus pandemic entered the United States, one life plan community’s mission, culture and training were put to the test, and 75 Park Springs employee heroes rose to the occasion to show that they were willing to sacrifice time with their own families to protect their Park Springs family and ensure their 500+ members continued to receive the level of care and services they deserved.

Not every COO needs to ask their employees to join them in locking in at their workplace 24/7 for 75 days. However, Donna Moore, COO of Isakson Living, which owns and operates Park Springs, works with the inspired team that did just that. The Park Springs heroes included nurses, certified nursing assistants, food and beverage services, environmental services, plant operations and administration. However, titles quickly went out the door as everyone worked together to safeguard the health and happiness of the Park Springs members and to ensure the Park Springs mission of loving and serving their members was fulfilled.

The staff at Park Springs knows, without a doubt, that the top of the organization supports them in making choices to live the mission by loving and serving members every day.

Moore shares lessons on how to create a mission-driven organization with a culture that empowers employees to be their best and provide person-directed care each and every day, even – and maybe especially – in times of crisis.

Listeners will:

• Learn about the important role mission and culture play in motivating teams.

• Outline how to build a culture that brings out the best in employees every day, even in times of crisis.

• Discuss how leadership’s actions speak much louder than words when it comes to mission and culture.

Connect with Donna Moore HERE.

Listen to Donna Moore on BTG Ep. 132 HERE.

Fall Reduction: Uncovering the Winning Partnership of Resident Engagement and Technology

Shirley Nickels, Chief Operating Officer at SafelyYou and Sara Padilla, Vice President of Resident Care at Merrill Gardens share real-life examples to illustrate how technology revealed that even small changes in resident activities and daily routines created safer, more enjoyable environments and lives for residents. 

Technology is not the "end all, be all" problem-solver, but in this webinar, we’ll share how to find the right balance of digital and human interactions to elevate your programs while reducing risks and achieving immediate results. We’ll share real-life examples from leading providers such as Merrill Gardens to illustrate how technology revealed that even small changes in resident activities and daily routines created safer, more enjoyable environments and lives for residents.

Significant cost reduction, that can cover far more than your investment, is possible through the timely orchestration of digital and human interactions. You’ll learn best practices to not only reduce falls and ER visits in your community but elevate your standard of care.

What you'll take away from this episode:

• Learn best practices for resident engagement to create safer environments and minimize risk
• See how technology can uncover the root cause of falls to enable action plans to reduce falls and ER visits
• Understand how technology can help elevate standard of care and provide significant financial benefits to both communities and families

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This motivational message, delivered by Jerald Cosey, Operational Leadership Development Director at American Senior Communities, is designed to recognize and honor healthcare professionals for their contribution during this worldwide pandemic. Moreover, it influences a cultural movement to reduce isolation to improve person-centered care.

Today’s operational and clinical leaders navigate “white flag” moments daily. Responsibilities include quality outcomes, operational excellence, and staff development within a highly regulated industry, which may influence burnout as a healthcare professional. Isolation within the elder community is rising and with detrimental consequences. This trend is a reality for many residing within a healthcare community and frequently starts with physical separation before admission.

Listen in to:

• Bring awareness to isolation’s rise in senior healthcare communities and its impact on physical and mental health outcomes.
• Uncover strategies designed to improve engagement through intentional relationships between residents and staff.
• Understand the power of life stories and their potential to reduce isolation and improve outcomes.
• Learn how to revisit their individualized calling to health care and leave the conference with a visual keepsake as a reminder of that calling.

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Our real-life first-hand stories about the real issues on the T.A.B.L.E. (technology, authority, balance, loyalty, and entitlement) fuel an eye-opening discussion about today’s changing workplace that will shift your mindset about those you work with. A stronger culture means less turnover and high quality of care for residents. Workforce Strategist from Magnet Culture, Cara Silletto, dives into how the resident engagement department plays a role in reducing employee turnover by connecting team members with the "why".

• Learn about generational cohorts and why their definitions of “professionalism” vary

• Uncover exactly why today’s new workforce thinks and acts so differently in the workplace than previous generations

• Learn how the resident engagement department can improve relationships and retention

The Millennial Mindset ebook.

Connect with Cara on LinkedIn.

This #ActivitiesStrong Executive Edition features Jill Vitale-Aussem, President and CEO of Christian Living Communities. During the Q&A session, Jill describes why she believes that ageist beliefs in the senior living industry and society at large result in communities that are built around the idea that older adults have nothing left to give and no purpose. Jill outlines steps that activity and life enrichment professionals can take to disrupt this unhealthy model, shifting a customer service model to a model of citizenship: True community-building happens when purpose and meaningful engagement is an organization-wide effort and successful models of wellbeing are enabled by honoring Elders as contributing citizens of the community.

Jill’s book: “Disrupting the Status Quo of Senior Living: A Mindshift”

Connect with Charles, Josh, and Jill.

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This #ActivitiesStrong Executive Edition discussion is led by Charles De Vilmorin, Josh Crisp, and James Lee. This conversation inspires listeners to rethink Resident Engagement as more than just a department in senior living. It is the mechanism through which we can serve a much broader market of seniors who may never be customers of traditional senior housing. A strong business case can and should be made for viewing Resident Engagement as the core revenue-generating secret sauce of the senior living industry.

#ActivitiesStrong Program Library: https://programs.activitiesstrong.com/

Shine Your Light: A Creative Care Celebration: https://activitiesstrong.com/shineyourlight/

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This #ActivitiesStrong Executive Edition discussion is led by Charles De Vilmorin and Karen Love, Executive Director at Dementia Action Alliance. We hear from two individuals living with dementia who describe their experiences and how COVID-19 especially impacts people living with dementia and how they are managing:

• Experiencing early signs and symptoms

• Getting a diagnosis and moving on to live proactively

• Finding purpose and meaning in life

• COVID-19 and learning how to manage this strange new world

#ActivitiesStrong Program Library: https://programs.activitiesstrong.com/

Shine Your Light: A Creative Care Celebration: https://activitiesstrong.com/shineyourlight/

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#ActivitiesStrong kicks off the 2021 Executive Edition led by Charles De Vilmorin and Josh Crisp. In this discussion, Charles shares COVID-19 and The State of Resident Engagement in 2021. 

This session will help the audience understand the impact of COVID-19 on activities and life enrichment and explore the best practices and methods to address preferences of senior living residents so they live with purpose. Taking a data driven approach from various care settings and levels of expertise, the presented analysis will offer a unique understanding on where the challenges and opportunities stand. The presentation will use exclusive data taken from the first of its kind Resident Engagement Index Score (REIS) released by the #ActivitiesStrong Initiative in August 2020. This session will explore how providers, caregivers, residents and family members are partnering to enhance resident engagement, no matter a person’s current interests or ability. Whether you are a front-line caregiver, a manager or someone overseeing resident engagement at a corporate level, this session will provide you with exclusive insights and access to actionable data in a COVID-19 world and beyond.

#ActivitiesStrong Program Library: https://programs.activitiesstrong.com/

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