Tom Caravela and Dee Dee Gwinn explore the evolving value of medical affairs, starting with the significance of wearing red for heart awareness. They discuss the challenges and misconceptions surrounding the value of Medical Science Liaisons, emphasizing the importance of impact over mere activity. The conversation highlights MSL contributions from internal perspectives and strategies for demonstrating value to external stakeholders, illustrated by a case study of high-value MSL collaboration. Leadership advocacy and practical advice for MSLs on showcasing their value are covered. The episode concludes with a focus on maintaining a value-driven mindset, strategic actions, and expressions of gratitude to the audience.

(0:00) Introduction of Dee Dee Gwinn and episode topic

(2:18) Significance of wearing red for heart awareness

(3:19) Sponsor: Fierce Pharma Engage event

(4:32) Defining value in medical affairs today

(7:24) Challenges and misconceptions about MSL value

(11:52) The importance of impact over activity in MSL roles

(16:19) MSL contributions: Internal department perspectives

(20:18) Demonstrating value to external stakeholders

(22:24) Case study of MSL high-value collaboration

(26:28) Leadership advocacy for MSLs

(27:01) Strategies for MSLs to showcase their value

(29:37) Practical advice for MSLs to enhance value demonstration

(31:45) Emphasizing a value-focused mindset and strategic actions

(33:16) Recap and closing remarks

(33:53) Thanking the audience and farewell