In this episode, Tom Caravela and Patrina Pellett offer a full RECAP of the 2025 Medical Affairs Professional Society Meeting. The key themes from the meeting are examined, such as impact and insights in Medical Affairs, Med Tech and Story Telling in Patient Centricity. Networking advice and conference planning tips are shared, alongside discussions on conference apps and predictions for next year's themes. The episode concludes with insights frameworks, newsletter sign-ups, and final words of appreciation

(0:00) Introduction of guest Petrina Pellet

(0:49) Sponsor: Fierce Pharma Engage

(1:27) Petrina's involvement with AI and Fierce Pharma Engage

(2:04) MAPS 2025 meeting overview and Petrina's contributions

(3:42) Medical Affairs Spotlight Newsletter and setting the episode's tone

(4:04) Challenges and key themes of the MAPS meeting

(9:01) Practical frameworks for impact and insights in Medical Affairs

(12:15) Med tech and AI representation at the meeting

(18:25) Session scheduling and vendor logistics

(20:50) Networking events and advice for future conference planning

(25:09) Conference apps and predictions for next year's themes

(27:30) Job seekers and potential future session topics

(30:24) Encouraging insights frameworks and newsletter sign-ups

(32:13) Final words and appreciation

In this episode, Tom Caravela and Sarah Snyder delve into the vital role of social media for Medical Science Liaisons (MSLs). They discuss its evolution in medical affairs, platforms for professionals, and the benefits of social engagement for relationship building. Sarah offers insights on balancing personal and professional brands, best practices for engaging with healthcare professionals, and staying updated on medical advancements. They also cover social media pitfalls, thought leadership, compliance considerations, and future trends in digital tools and AI's impact on MSL roles, concluding with a look at evolving digital opinion leaders.

(0:00) Introduction of Sarah Snyder as the guest and importance of social media for MSLs

(1:31) Why social media engagement is crucial for MSLs

(3:39) Evolution of social media in medical affairs over the years

(4:22) Effective platforms for MSLs and medical affairs professionals

(7:53) Key benefits of using social media for relationship building

(10:05) Risks of not participating in social media

(11:10) Balancing personal and professional brands on social media

(13:45) Best practices for engaging with HCPs and KOLs

(17:05) Using social media to stay informed on medical advancements

(17:59) Pitfalls and mistakes to avoid on social media

(20:32) Leveraging social media for thought leadership and influence

(23:27) Compliance and regulatory considerations in social media engagement

(25:31) Using social media for collaboration and knowledge sharing

(27:57) Future trends in digital tools for MSLs

(29:18) Evolving role of digital opinion leaders and impact of AI on MSL roles

(31:23) Closing remarks and teaser for next episode

In this episode, Tom Caravela welcomes special guest Trish Gorecki to share her insights and experiences as a Medical Science Liaison (MSL). The conversation delves into overcoming challenges and frustrations in the MSL role, emphasizing the importance of mentorship and networking. Trish discusses coping strategies for isolation, handling setbacks, and improving Key Opinion Leader (KOL) engagement. The episode provides a comprehensive look at burnout, work-life balance, and effective time management, especially during travel. Trish highlights essential resources and tools for MSLs, stressing the significance of continuous personal and professional development. The episode concludes with final advice for both current and aspiring MSLs.

(0:00) Introduction to special guest Trish Gorecki

(0:26) Sponsor: Fierce Pharma Engage

(1:33) Trish Gorecki's introduction and MSL insights

(3:18) Overcoming challenges and frustrations as an MSL

(7:29) The role of mentorship and networking in MSL success

(9:11) Strategies for coping with isolation and finding motivation

(12:16) Handling bad days and setbacks in the MSL career

(17:22) Strategies for improving KOL engagement

(23:11) Comprehensive discussion on burnout and work-life balance

(28:12) Tips for effective time management during travel

(29:12) Essential resources and tools for MSLs

(32:40) Emphasizing the importance of continuous personal and professional development

(34:36) Final advice for current and aspiring MSLs

(36:47) Closing remarks and gratitude

In this episode, Tom Caravela is joined by guest Linda Traylor who discusses the 3 "knows" of scientific communication for Medical Science Liaisons (MSLs). She shares the framework of scientific communication and its impact on the value and expectations of medical affairs. Self-awareness and audience analysis are emphasized to enhance engagement. The episode highlights common mistakes in audience interaction and data contextualization, offering professional development tips. It also covers storytelling techniques and strategies for effective meetings with Key Opinion Leaders (KOLs). The episode concludes with a book recommendation, acknowledgment of guest expertise, and additional resources.

(0:00) Introduction and episode overview

(0:48) Sponsor: Fierce Life Sciences' Pharma Engage

(1:13) Challenges and evolution in scientific communication

(3:07) Value and expectations in medical affairs

(4:35) Core competencies and the three no's framework for MSLs

(7:08) The role of self-awareness in MSL engagement

(13:47) Audience analysis: Learning preferences and interests

(20:10) Common mistakes in audience engagement and contextualizing data

(24:29) Professional development advice for MSLs

(26:23) The art of storytelling in MSL roles

(31:58) Strategies for effective meetings with KOLs

(34:14) Book recommendation and acknowledgment of guest expertise

(35:08) Closing remarks and additional resources

In this episode, Tom Caravela welcomes Mitch D'Rosario and Deanna Tucker to discuss the intricacies of switching therapeutic areas as a Medical Science Liaison (MSL). They share personal experiences and address common concerns when transitioning into new therapeutic spaces. The conversation delves into strategies for gaining expertise, accessing Key Opinion Leaders (KOLs), and overcoming challenges unique to different therapeutic areas. The guests emphasize the importance of leveraging transferable skills and relationship equity to establish credibility. They also touch on the impact of AI on MSL job applications and offer insights on adding value to KOLs. The episode concludes with reflections on building strong professional relationships.

(0:00) Introduction of guests Mitch D'Rosario and Deanna Tucker

(0:44) Guests' experiences with switching therapeutic areas

(4:27) Addressing concerns and transitioning to new therapeutic spaces

(7:40) Strategies for gaining expertise in a new therapeutic area

(12:25) KOL access and challenges in different therapeutic areas

(19:01) Leveraging transferable skills in the MSL role

(24:17) Hiring managers' considerations and MSL challenges

(27:10) Impact of AI on MSL job applications

(28:50) Importance of relationship equity and establishing credibility

(31:21) Leveraging KOL expertise and building relationships

(34:41) Final thoughts on adding value to KOLs

(34:55) Closing remarks and gratitude to listeners

In this episode, Tom Caravela is joined by Sarah Snyder, MSL Recruiter at The Carolan Group and Co-Founder of MSL Mastery who discusses an ideal road map for new Medical Science Liaisons (MSLs). They walk through the 4 stages of what a new MSL experiences in the first full year. Building the foundation in months 1 to 3, Gaining momentum in months 3-6, becoming a trusted partner in months 6-12 and driving impact/delivering results at the 1 year mark and beyond. They also discuss tools and resources for enhancing MSL career progression and development. The episode explores personal branding, social media presence, and future trends in digital as well as AI for MSLs.

(0:00) Introduction of guest Sarah Snyder and celebration of her tenure

(0:56) Overview of the episode: Ideal road map for new MSLs

(1:26) Sponsor: MSL Mastery

(2:44) Introduction to the road map and new MSL checklist

(4:14) Preparation and foundation building for aspiring MSLs

(7:40) Certification and gaining momentum in the first six months

(10:58) Overview of the RISE program and becoming a trusted partner in the first year

(17:16) Driving impact and career progression post the first year

(23:48) Enhancing MSL career development with tools and resources

(26:16) Personal branding and the impact of social media presence

(29:13) Future trends in digital presence for MSLs

(30:01) Appreciation and closing remarks

In this episode, Tom Caravela is joined by Jeff Vaughn and Dean McAllister to discuss the critical timing of Medical Science Liaison (MSL) involvement in drug development. They explore misconceptions and historical approaches, highlighting the impact and internal value of early MSL engagement. The conversation addresses challenges MSLs face, the adaptation to virtual engagement, and the importance of strategic prioritization within a global framework. They delve into the integration of AI and long-term clinical trial planning, emphasizing the need to bridge theory and practice. The episode concludes with insights on networking among industry leaders and sponsor appreciation.

(0:00) Introduction and Episode Topic: Timing of MSL Involvement

(1:08) Sponsor: Inisio Engage

(1:23) Welcoming Guests Jeff Vaughn and Dean McAllister

(1:51) Timing in Drug Development and MSL Involvement

(3:52) Misconceptions and Historical Approaches to MSL Involvement

(7:00) The Impact of Early MSL Engagement

(11:59) Challenges and Internal Value of Early MSL Involvement

(19:28) MSL Adaptation and Virtual Engagement Efficiency

(23:39) MSL Strategic Prioritization and Global Strategy

(27:12) Strategic Framework and Dilemmas in Clinical Trials

(28:02) AI Integration and Long-Term Clinical Trial Planning

(31:00) Bridging Theory and Practice; Networking Among Leaders

(32:53) Closing Remarks and Sponsor Appreciation

In this episode, Tom Caravela hosts Amanda Lally to explore the growing impact of digital tools and social media in medical affairs. Amanda shares insights on leveraging social media for MSL effectiveness, greater KOL engagement, and improved insights. They discuss digital tools, social media guidelines and ethical considerations as well as strategic best practices. The episode emphasizes thought leadership, overcoming digital engagement challenges, and collaborative knowledge sharing. Amanda and Tom offer strategies for resource discovery and content sharing, encouraging listeners to embrace digital tools for future success.

(0:00) Introduction and guest Amanda Lally

(0:10) Sponsor: Medical Watch

(0:39) Digital tools and social media in medical affairs

(1:03) Amanda's professional background

(1:21) Leveraging social media for MSL effectiveness

(2:16) Industry news, controversies, and AI advancements

(4:25) The role of prompt engineering and professional development

(6:09) Social media guidelines and ethical considerations

(7:25) Medical and scientific knowledge updates

(8:49) Thought leadership through digital platforms

(10:05) Overcoming challenges in digital engagement

(13:59) Collaborative knowledge sharing on social networks

(16:52) Anticipating the future of digital tools in the industry

(20:27) Resource discovery and content sharing strategies

(22:06) Encouragement to adopt new digital tools

In this episode, Tom Caravela and Patrina Pellett discuss insights from a recent AI in Medical Affairs conference. Tom highlights the lively atmosphere and key AI topics like efficiencies, patient outcomes, and use cases. The conversation covers AI's role in content development, training, predictive analytics, and its impact on medical affairs and the patient journey. They explore AI's potential in rare disease identification and insights analysis, emphasizing the human element and business efficiencies. Key takeaways include the importance of prompt engineering and custom GPTs.

(0:00) Introduction of guest Patrina Pellett and MSL Mastery sponsorship

(0:40) Overview of the recent AI in medical affairs conference and venue atmosphere

(2:50) Popular AI topics at the conference: Efficiencies, patient outcomes, and use cases

(6:48) Role of AI in content development, training, and predictive analytics

(9:05) Enhancing medical affairs and patient journey with AI

(14:20) AI's role in rare disease identification and insights analysis

(18:39) The human element and business efficiencies in AI processes

(24:38) Microsoft 365 AI features and the importance of prompt engineering

(28:24) Key takeaways from the AI Medical Affairs conference and the quality of AI prompts

(31:20) The human element in AI and custom GPTs for specific tasks

(32:46) Closing remarks and listener engagement

In this episode, Tom Caravela welcomes Cherie Hyder to discuss the critical topic of MSLs demonstrating VALUE. The conversation delves into defining value and effectively showcasing it to key stakeholders, including KOLs, with an emphasis on patient-centricity. The role of internal collaboration in enhancing value is examined, along with methods for measuring and communicating this value within organizations. They explore how tools and technology can aid MSLs in enhancing their perceived value and address common challenges faced in value demonstration. Strategies for MSLs who feel undervalued are shared, concluding with Cherie's final advice and closing remarks.

(0:00) Welcome and introduction of guest Sheree Hyder

(0:19) Sponsor: MSL Mastery

(1:09) Defining and demonstrating value in Medical Affairs

(3:49) Key stakeholders and demonstrating value to KOLs

(6:33) Emphasizing patient-centricity in value demonstration

(8:59) The role of internal collaboration in enhancing value

(10:42) Measuring value and its communication within the organization

(13:17) Leveraging tools and technology for MSL value enhancement

(16:08) Challenges in value demonstration for MSLs

(17:55) Strategies for MSLs feeling undervalued

(21:01) Final advice and closing remarks