What is common to Amitabh Bachchan, Arijit Singh, Anil Kapoor, Jackie Shroff? They have all acquired legal approvals to protect their personality rights? That is to protect their voices, body scans, any other kind of likeness or personality trait from AI misuse, and read AI cloning for commercial use. A-list celebrities in India are incorporating clauses in their legal contracts with film producers to protect themselves from the harmful impact of synthetic media. Are these enough in a space with scant rules and awareness? Host Anirban Chowdhury talks to Sameer Nair, Managing Director at Applause Entertainment, Priyanka Sinha, Co-Founder & Partner at A&P Partners and creative consultant Amit A Vermaa.

Check out other interesting episodes from the host like: Corner Office Conversation with Maersk’s Keith Svendsen and Chris Cook, Tata, Airtel’s DTH merger: Will 2 Negatives make a Positive?, Tesla Tug-of-War: Maha, AP woo Elon Musk, and more!

You can follow Anirban Chowdhury on his social media: Twitter and Linkedin

Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.

See omnystudio.com/listener for privacy information.