For medical professionals, improving website accessibility can mean finding ways to attract and retain patients online, increasing access to your services. However, streamlining your website for patient engagement is not the same as meeting accessibility standards set by the Americans with Disabilities Act (ADA). In fact, in some cases, your online marketing may conflict with current laws put forth by the ADA.  While certain ADA standards may seem straightforward, many practices fail to meet their requirements, exposing them to lawsuits and fines, which can exceed $100,000. Since ADA laws are constantly evolving, staying up-to-date with these changes can be a challenge. However, updating your website doesn’t have to be complicated. Understanding how to comply with ADA laws can help practices maintain compliance, increasing accessibility while avoiding costly lawsuits. In this episode of the DrMarketingTips Show, Jennifer and Corey explain how practices can stay up-to-date on ADA regulations and why these laws may have downstream effects on your practice.

ADA Compliance – Online Accessibility and What It Means for Your Practice

The Dr Marketing Tips Podcast provides you the knowledge to market your medical practice easier, better and faster regardless of your current marketing skill level.Listen in as Jennifer and Corey, co-founders of Dr Marketing Tips, invite medical practice and healthcare marketing leaders to discuss patient satisfaction, online reputation management, video, patient testimonials, website updates, SEO, print material, design and much more. Subscribe and learn what works and what doesn’t from the experts working in the trenches every day.

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In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey talk through the essential tactics and strategies that medical practices need to market their practices and stay competitive in 2024.  With a focus on understanding your practice's unique value proposition, defining patient personas, and leveraging various channels to attract your target audience, this episode offers guidance for medical professionals looking to refine their marketing efforts and establish a strong, patient-centric brand. The healthcare industry has undergone significant changes in 2024, shaped by advancements in technology, staff retention problems, and shifting patient behaviors. The rise of artificial intelligence (AI) has simplified some aspects of marketing while introducing new complexities and challenges.  Watch this episode for invaluable insights into adapting your marketing strategies to meet the demands of the modern healthcare consumer, emphasizing the importance of authenticity, digital presence, and patient engagement.  What You'll Learn This Episode: The Importance of a Strong Value Proposition: How to articulate and reinforce your practice's core values across all platforms.Patient Personas Revisited: Understanding and tailoring your messaging to specific patient groups for more effective marketing.Choosing Digital Channels for Growth: Strategies for optimizing your digital marketing efforts to enhance long-term growth, loyalty, and quality engagement.Navigating the Impact of AI: An exploration of AI's evolving role in healthcare marketing and how to harness its potential while navigating its challenges.Trust-Building with Content: Tips on creating content that builds trust with your audience, fosters a positive patient experience, and reinforces your brand's message.Data-Driven Decision Making: Utilizing available data and technology to make informed marketing decisions and improve patient outreach.

Adapting to Change: Healthcare Marketing Strategies for 2024

Episode 327 of The DrMarketingTips Show brings practical social media marketing advice for doctors and medical practices based on new data. Hosts Jennifer and Lexi, Senior Client Services Manager at Insight Marketing Group, discuss key takeaways from the Social Media Marketing World Conference and how medical practices can use these insights to their advantage–especially when trying to reach patients and get more engagement.  This episode offers a number of resources to medical practices and healthcare professionals looking to use social media more effectively. You’ll hear about engagement strategies, content ideas, and the latest marketing trends to pay attention to for your medical practice.  What You'll Learn in This Episode:Authenticity in Social Media: Why it’s important for doctors and practices to be relatable and genuine on social media, especially as digital marketing and patients start using AI. Short-Form Video Content: How platforms like TikTok, Instagram Reels, and YouTube Shorts are shaping patient engagement.Choosing the Right Platforms: Which social media platforms best reach different patient demographics and which ones to use for your practice. Content Strategies: Tips on repurposing content and utilizing various content formats to fill your social media calendar. Tools for Content Creation: Easy tools like CapCut and in-video AI for efficient content creation.

Social Media Marketing for Medical Practices: Tips, Content & the Latest Trends

Did you know that 73% of Gen Z and 74% of Millennial workers seek employers that offer robust mental health support? In this episode of the DrMarketingTips Show, hosts Jennifer and Corey take a look at the evolving role of healthcare marketing in human resource departments at medical practices. Marketing strategies can significantly enhance HR efforts in recruitment, staff engagement, and building a positive workplace culture.  You’ll also learn how to integrate marketing and HR to address modern challenges like the use of artificial intelligence (AI) for efficient communication, new approaches to workplace dynamics, and other innovative ways to engage with your practice’s staff.  The conversation underscores the necessity of adapting marketing techniques to improve employee experiences, leverage new technology for both retention and recruitment, and promote a culture that aligns with your practice’s values.  Tune In to Learn: The merging of healthcare marketing and HR roles to enhance employee engagement and recruitment strategies.Utilization of AI and chatbots for efficient communication and to address HR tasks, such as answering FAQs and assisting in the onboarding process.Tailoring approaches to meet the preferences and expectations of different generations in the workplace, particularly focusing on Gen Z's unique needs.How to bring awareness with marketing and emphasize support through workplace programs and partnerships with local mental health organizations.The significance of feedback and coaching in fostering a supportive environment that encourages professional growth and personal well-being.How to promote HR initiatives and your practice’s benefits, ensuring employees are aware and make the most of the resources available to them.

When Marketing Meets HR: Changes in Latitudes, Changes in Attitudes

Having a reputation management strategy is no longer just about collecting good reviews. It's about understanding and implementing the technology that can streamline this process and provide insightful data for continuous improvement–ultimately delivering patients through your digital front door.  In the first part of  DrMarketingTips’ reputation management series for medical practices, we explored new trends, improving reviews, and what data matters most in practice reputation management. In this second part, co-hosts Jennifer and Corey share advanced strategies and tools that medical practices can use to easily monitor, track, and improve their reputation scores and patient-reported outcomes. Take a deeper look at leveraging technology in reputation management for your practice and see how just a few tools can significantly impact your practice’s digital presence for the better.  What You’ll Learn in This Episode:Integrating Star Ratings in Ads: Discover the impact of linking your Google star ratings to your digital ads and how it can set you apart from competitors in search results.Automating Review Solicitation: Understanding the importance of automating the review solicitation process and its role in generating frequent, fresh reviews which are favored by search engines.Analyzing Competitive Data: Learn about your competitors’ data and get valuable insights for strategizing your own reputation management.Patient-Reported Outcomes: See how to increase patient engagement through digital surveys and how they can be used for internal improvements and external marketing.The Importance of Net Promoter Score (NPS): Get insights into how NPS scores can be used as a differentiator and a tool for continuous improvement.Google Seller Ratings: Explore how integrating Google seller ratings can enhance your ad visibility and provide social proof to prospective patients.Innovative Uses of Patient Feedback: How to effectively utilize patient feedback not just for reputation management, but also for improving patient experiences and even in recruitment strategies.

Practice Reputation Management Part 2: Tools to Help You Monitor Your Digital Front Door

Have you googled your medical practice lately? Is your profile and map location accurate? What else could you do to direct patients to your practice so they see your glowing reviews? In part 1 of our reputation management series for medical practices, co-hosts Jennifer and Cory walk you through improving reputation management especially for today’s digital audience. Did you know that 40% of patients won’t visit your practice if your data is wrong? It could be because your website link has a 404 or your pin location is wrong. This episode sheds light on the intricate balance between actual patient reviews and accurate online data and the impact of these elements on a practice's reputation in the digital world.

ADA Compliance – Online Accessibility and What It Means for Your Practice

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