Adam Chilton is the Head of Brand at Real Mushrooms and Nammex, family companies that have shaped the mushroom supplement category in North America as we know it with decades of experience pioneering the industry.

We discuss the trajectory of the functional mushroom space over the last decade, the quality control and labeling issues that have emerged alongside the explosion of new mushroom brands and products, the trends around Lion's Mane-infused beverages and gummies, mushroom culture in China, and what Real Mushrooms is doing to combat misinformation in the functional mushroom industry.

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