SBJ On Stage

Adam Silver: The Business of Basketball and the Future of the NBA


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In this episode of On Stage, NBA Commissioner Adam Silver joins ESPN and ABC analyst Bob Myers for a candid, in-depth conversation recorded live on April 22, 2025, at the CAA World Congress of Sports, presented by Sports Business Journal.

Silver, one of the most influential figures in global sports, shares his perspectives on the challenges and opportunities shaping the NBA’s future. Myers—who served as General Manager of the Golden State Warriors, leading them to four NBA championships and earning two NBA Executive of the Year honors—brings a unique perspective from the front office to the broadcast booth.

They cover:

Media Rights & Broadcasting: Silver discusses how local NBA games are “trapped” by outdated cable deals and the future of direct-to-consumer viewing as the league looks to unlock new digital revenue streams.

Ownership & Valuations: Insights on how shifting ownership dynamics and soaring franchise valuations are changing the league’s economic landscape.

CBA & Player Relations: Silver addresses the evolving labor landscape, collective bargaining challenges, and how the league balances players’ needs with business imperatives.

Vision for the NBA: From international growth to fan engagement, Silver shares his vision for how the NBA will stay ahead in a rapidly changing sports and entertainment ecosystem.

This engaging, thought-provoking conversation between two respected voices in the game reveals how the NBA is navigating some of its biggest strategic challenges—and what’s next for basketball’s biggest stage.

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SBJ On StageBy Sports Business Journal

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