Adam Stoker is the author of the new book, "Touchpoints: A Destination Marketer's Guide to Brand Evaluation and Enhancement." He is also the host of the Destination Marketing Podcast. Thus, we so needed to have him on the show. In this episode, Bill and Adam riff on cutting-edge destination marketing campaigns from State to small town, and everything in between. We also discuss some of Adam's tenets from the book and how he believes that addressing those destination challenges you can control makes it easier to deal with those you can't.