The Optometry Money Podcast

Adding Private Label to Improve Margins Without Compromising Quality with Dr. Chad Fleming


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Questions? Thoughts? Send a Text to The Optometry Money Podcast!

In this episode of The Optometry Money Podcast, host Evon Mendrin welcomes back Dr. Chad Fleming to dive into a strategy for private practice optometrists: private label products.

Dr. Fleming shares his insights into how practice owners can introduce private label lenses, frames, and other products to their offerings. They discuss the financial and operational benefits, including improved margins, reduced costs, and increased flexibility, while still delivering top-quality care to patients.

You'll learn:

  • What private label products are and why they're gaining traction.
  • How they compare to big-name brands in quality and performance.
  • Practical steps for selecting and implementing a private label line in your practice.
  • Common red flags and mistakes to avoid when exploring this option.

Whether you're curious about adding private label products to your practice or are looking for ways to maximize profitability in your optical, this episode is packed with actionable advice and real-world examples.

Have questions on anything discussed or want to have topics or questions featured on the show? Send Evon an email at [email protected].

Check out www.optometrywealth.com to get to know more about Evon, his financial planning firm Optometry Wealth Advisors, and how he helps optometrists nationwide. From there, you can schedule a short Intro call to share what's on your mind and learn how Evon helps ODs master their cash flow and debt, build their net worth, and plan purposefully around their money and their practices. 

Resources mentioned on this episode:

  • Email: [email protected]
  • Chad Fleming: Partners in Profit
  • Review of Optometry: Can Private Label Save Private Practice? (2002)
  • Schedule an Introductory Call with Optometry Wealth Advisors


The Optometry Money Podcast is dedicated to helping optometrists make better decisions around their money, careers, and practices. The show is hosted by Evon Mendrin, CFP®, CSLP®, owner of Optometry Wealth Advisors, a financial planning firm just for optometrists nationwide.

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The Optometry Money PodcastBy Evon Mendrin CFP®, CSLP®

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