ADLANDIA

This week we kick it with VICE's SVP of Sales, Ben Dietz, to talk how VICE owns their authenticity three decades later, their unabashed approach to do content differently, and the effects of creative-led leadership. We dig into why their team's rhetoric stands out in a sea of industry jargon sameness - yes, we believe the hype! Plus, don't miss our thoughts on "sponsorships", a self-serving ad idea via voicemails and Dietz plays #KillBuyDIY.

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Andrew Essex, CEO of TriBeCa Enterprises, author of The End of Advertising, and recovering ad man drops by ADLANDIA to talk missed opportunities for brands, building cult fandom and his advice for people early in their ad hustle. Plus Alexa and Laura talk IAB podcast upfronts and the future of audio subscriptions.

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It's the dog days of summer where everything slows down right before things kick back up.  Alexa and Laura go back into the lost files from earlier in the year where they talked to Brad Haugen, Partner at ATTN: an issues-based media company.  An important conversation in building organic audience in a time when attention and impact are hard to come by, they talk to Brad about educating audiences on issues, building talent and tackling topics other publishers aren't thinking about. Sit back, relax and listen to our summer close-out special.

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The marketing therapy gets real on this episode with Thrive Global Chief Content Officer, Callie Schweitzer. We talk about how well-being should be the next focus for major brands and how the the ad industry can embrace it to get to productivity and enhanced creativity. The ladies talk about how to make micro-changes, micro-hates and how Thrive Global is a conversation, transforming well-being into real action and a vision for the future of work.  Plus, an all new #KillBuyDIY. Episode 14 will have you saying OHM! 

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In this week's CMO Confidential special episode our hosts jam with GE CMO, Dunkin' Brands Board Member, and industry trailblazer, Linda Boff. Linda talks about being the Etsy of marketing, where to zig when others zag, what she looks for in talent and partners, and where brands can drive value. She dishes on embracing failure, why the upfront never made sense to her and what she's obsessing over for the future. Plus what work she's loving and her take on #KillBuyDIY. Bonus: Don't miss what artist embodies Linda when it's go time! Lucky #13

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Imagine waking up on a Tuesday and all the world's banner ads are gone. Laura and Alexa go there with Bloomberg Media CRO, Keith Grossman, while digging in on their 24/7 news deal with Twitter, programmatic not meaning cheap and what brands are willing to pay to reach business-decision-makers. Laura and Alexa also debate renting vs. owning audience and why not every deal between brands and publishers needs media attached to it. Plus Keith's favorite marketoonist and his take on #KillBuyDIY. This is episode 12 - go binge on the dirty dozen! 

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Episode 11 (our guest's lucky number!) is filled with innovative rabbit holes - from what we need to exploit in agency talent to future of programmatic experiences and back again - we explore some of our favorite "off record" convos with strategic partner, Corbin Brown. You'll also get a behind-the-scenes look into why we built ADLANDIA and the importance audio will play in our future as marketers. Plus a surprise phone call with one of our favorite Italian Grandmas on all things social media and bitmojis at the age of 87. Mama brings all the emoji cry-laughing faces. No shortage of side hustles and slashies this week.

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Coming off Cannes, Laura and Alexa sit down with Jarrod Dicker, head of innovation and research & development at The Washington Post, who joins ADLANDIA to talk about the value of a Lion and how we democratize The Oscars of our industry. Plus, Dicker's POV on the marriage of creativity and tech, Bezos-isms, new rev models around white-labeled tech products and who he thinks are the best innovation partners (spoiler alert: we don’t hear this one often).

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Andrea Silenzi, Panoply family and host of dating + relationship podcast, WHY OH WHY, joins Laura and Alexa to chat about the impact of tech and opportunities for brands in the dating space. There's plenty of brainstorming on where brands can add value (Hello, Airbnb) and interesting insights on the world of dating today (if millennials are the most active daters, isn’t that a huge opportunity for brands to add to their experience?). Plus, L+ A jam on missed connections in media including wellness, offline experiences and talent. Swipe right!

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Crazy eights! On this episode, L+A jam with Meredith Kopit Levien, CRO of The New York Times, on the fall of advertising and future proofing ad models for consumer experience (bye line items!). Levien dives into T-Brand's role at the top of the funnel, acquisitions and why she loves The Daily! Plus L + A talk what's getting their goat 🐐  on creative ad formats - just say no to pre-roll longer than content.  Don't miss an all new #KillBuyDIY. 

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