ad:tech Connect

Susan Bratton interviews Hunter Hastings, Managing Partner, EMM Group and Jonathan Epstein, CEO, DoubleFusion.. Learn about the ANA s new study on IMC (Integrated Marketing Communications); what happened when IMC and CRM had a baby; why Hunter is a silo buster and eats squashed bugs. Then hear Jon paint the picture of the future of in game advertising and give his tips on how to be an expert air guitar player as well as his recommendations for the hottest new casual and tournament games you can play today.

Susan Bratton talks to industry execs who were featured at ad:tech San Francisco. Her guests are: Toby Gabriner, CEO of x+1, Michael Shehan, CEO of Booyah Networks, Keith McAllister, CEO of Mochila, Jeff Hirsch, Senior Vice President of Business Development for ValueClick Inc., Dakota Sullivan, Chief Marketing Officer for BlueLithium, Bill Urschel, founder of ExperClick, Neil Versen, Senior Director of AvantGo, Bill Frister, Founder & VP of Marketing of Pheedo, and Dr. Cliff Kurtzman, Executive Director of MyCityRocks.

Susan Bratton interviews Mark Stephens, VP and GM of AvenueA Razorfish and Tom Hespos, President of Underscore Marketing. Hear about Touchpoint Stacking, why social tagging is bigger than the blogosphere, and why skiing virgin corduroy in Park City rules! Explore the 4th wave of the web, why mobile marketing is finally here and in what circumstances Nacho Cheese Doritos are an appropriate appetizer to serve at a wedding.

Susan Bratton interviews three fascinating people in the digital marketing economy. Learn about the "Sea Change Process" for building your personal creative capability how you can apply this to everything from deodorant to human rights in Uzbekistan with ad:tech Chicago keynote Lauralee Alben, President of Alben Design LLC. Discover a new kind of marketing research: "Demand and Activation" and get an update on the evolution of "Cross Media" research along with a glimpse into the history of Swing dancing and a Dutch beer called "Brand" with Doron Wesley, VP Media Practice at Millward Brown. Wrap up with a vivid description of the Ghanaian water drum and the pressing issues of marketers to be revealed at the Innovative Marketing Conference (IMC) produced by Corante and the Center on Global Brand Leadership at Columbia Business School with David Rogers, Associate Director and Author of "Theres No Business Thats Not Show Business: Marketing in an Experience Culture."

Susan Bratton reveals the seduction of the consumer by the marketer as she speaks to Perry Goldschein, Founder of SRB Marketing & David Herscott, President of MEA Digital. Get green, get clean learn about sustainable marketing to the LOHAS community. This new consumer segment stands for "lifestyles of health and sustainabilty" a fast gaining market. SRB Marketing focuses on green portals and leveraging the "concious consumer" category. Then youll get some mojo, yes "Marketing Mojo" from David Herscott who talks about his fundamental new book. David ttickles you with talk about his co presenter at ad:tech Chicago coming this July 06, Dr. David Simon, Deepak Chopras partner and what MEA has done to create online mojo for Chopra.com. Find out the best Ashtanga yoga move, "The Grind" a new vlog/moblog from Callaway golfing and the search for a name for the newest concept in digital marketing that has no name yet!

Susan Bratton speaks to Dan Hill, President and Founder of Sensory Logic and Jordan Ayan, Chairman of Create It! and CEO of SubscriberMail about the place for creativity, love and emotion in todays marketing mix. Hear how you can foster creativity in your own life with Jordans book "Aha! 10 Ways to Free Your Creative Spirit and Find Your Great Ideas." Learn about transderivational thinking and how mushrooms can turn into airplane wings. Learn about facial encoding and why customers are liars with Dan Hill. Dan has automated emotion recognition and can tell you why Japanese cars carry a George W. Bush expression. Is that good or bad? Glean insights from Dans upcoming new book "Fooled Again:How Emotions Drive Business Outcomes" and most importantly, youll learn here, on this show, how to tell if your friend wants to be your lover, or not.

Vicki Stull started her career as a CPA with Deloitte & Touche. In 1995 she transitioned to Sony Corporation of America and worked in various financial and sales operations rolls in several entertainment divisions. She now heads the US arm of the group and remains responsible for assisting with China operating decisions relevant to the business model and corporate growth. Brian Bloom has extensive experience in planning and counseling consumer, business to business and industrial clients on a wide range of issues from brand positioning, corporate communications and special events to crisis communications and environmental affairs. With more than a decade of experience in Internet and iTV strategy, publishing and production, Rebecca Paoletti serves as Creative Director for Maven Networks. As the primary liaison between content providers and Maven s design and engineering teams, Rebecca ensures that Maven s technology delivers business and marketing impact for every customer.

Marc Barach joined Ingenio in 2002, bringing to the company a 20 year career in consumer services, technology and Internet marketing. Prior to joining Ingenio, Marc served as President & CEO of I Impact, a venture backed enterprise software firm providing business analytics to global 2000 organizations. Ben Smith is the Co Founder and Chairman of MerchantCircle, and is an Executive in Residence at Rustic Canyon Partners, one of the investors in MerchantCircle. Earlier, Ben co founded Spoke Software with USVP and Chris Tolles from the MerchantCircle advisory board and a couple of other great entrepreneurs in 2002. George Garrick is the President and CEO of wine.com. A proven CEO and entrepreneur, he brings a wealth of experience in building and running successful businesses and creating shareholder value. Prior to wine.com, George was CEO of PlaceWare, and subsequently negotiated its acquisition by Microsoft for $200 million (4x revenues) in May 2003.

Susan reports LIVE from the Webmasterradio booth during ad:tech San Francisco with special guests such as Sean Gold from MySpace.com; Alex Flagg, Senior Strategic Messaging Manager, Sun Microsystems; Josh Rubin of CoolHunting.com; Jessie Stricchiola, President of Alchemist Media and former Webmasterradio show host; Tony Conrad of the magical Sphere.com; Pierre Khawand, Founder and Principal of People OntheGo; Mike Grehan of Smart Interactive; Bill Urschel of AdECN; Plus much more about the ad:tech experience in San Francisco!

R.J. Hilgers is the director of Digital Marketing Services for Avenue A Razorfish Wests Pacific offices in San Francisco and Los Angeles. In this role, he is responsible for leading and growing both the Media and Analytics Practices in California. In addition, he is also a member of the Avenue A Razorfish National Media, Analytics and Integrated Marketing advisory teams. David L. Smith, CEO of Mediasmith, Inc. in San Francisco is a forty year veteran in the advertising media management arena. Dave, a nationally known expert in the areas of new media application, media strategy, media planning and metrics, has held media management positions on both coasts.