ad:tech Connect

G. Jarvis Coffin III is a co founder of BURST! and has served as its President and Chief Executive Officer since its inception. From 1993 to 1995, Mr. Coffin worked at the LA Times where he was Director of National Advertising. Prior to that, Mr. Coffin was VP of Sales at Business Week from 1991 to 1993. From 1985 to 1991, Mr. Coffin was employed at USA Today, where he held various positions, including Director of Northeastern Sales. Coffin has been a member of the Advertising Club of New York, Lantern Club of Boston, the Boston Idea group and the Massachusetts Interactive Media Association. David Weinberger, Ph.D. (www.evident.com) is co author of the bestseller, The Cluetrain, Manifesto and the author of Small Pieces Loosely Joined; he writes the well known blog, "Joho." He is a Fellow at the Harvard Berkman Center for Internet & Society. His work has appeared in Harvard Business Review, USA Today, Wired, Salon, The Guardian, Esther Dysons Release 1.0 and many others.

Barbara Coll has been involved with product and program marketing in Silicon Valley for 18 years, including marketing positions with Sun Microsystems, Qualix Group and Ipsilon Networks and is the founder and CEO of WebMama.com, Inc. Barry Stamos is the Chief Strategist with INBOX Marketing, a full service email marketing agency with clients that include AD:TECH, Dow Corning, Fortune Magazine, Oracle, Philosophy, San Diego Union Tribune and US Cellular James McGregor is a journalist-turned-businessman who has lived in Beijing for 15 years. He is currently a China business investor, advisor and entrepreneur. He serves as Senior China Advisor for Ogilvy Public Relations Worldwide, and is also a senior advisor on China matters for SpencerStuart. He is a founding partner of BlackInc China, which specializes in fundraising, business development and mergers and acquisitions for Internet technology and online media companies.

Meredith talks to John Bord, Marlene Kruelle & Jamie Love. John Bord is the President of the Phoenix AMA... Marlene is the Board Chair of the Atlanta IMA... and Jamie is the Program Director for Connect Live.

Andy Sernovitz interviews Peter Storck & Michael Tchong. Peter Storck is founder and president of Points North Group, a research firm helping companies in media and entertainment such as Google, AOL, Disney, and Dell with digital strategy. Prior to founding Points North, Mr. Storck was president of Jupiter Research, the $65 million Internet strategy consultancy. Earlier in his seven years at Jupiter, he was senior vice president of research, and before that, founder, senior analyst, and director of the firm's online advertising practice, the first of its kind in the world. Michael Tchong is the editor and founder of ICONOCAST, the Internets preferred marketing publication, which is delivered weekly via email to nearly 45,000 subscribers. Michael Tchong has many years of advertising, publishing and software development experience and is the founder of three other startups: CyberAtlas, Atelier Systems and MacWEEK.

Meredith talks to attendees at the dmg world media LINK Experience... An interactive marketing event, live from the Headlands Institute

Dorian Sweet talks to Matt Freeman and Yosi Heber. Matt Freeman is the CEO of Tribal DDB Worldwide. the interactive division of DDB Worldwide, one of the worlds most awarded advertising agencies. Their clients include Pepsi, Volkswagen, MacDonalds, Dell, Johnson and Johnson and Philips to name a few...that cover all major forms of online, including Online Marketing, Search, CRM, Mobile, Gaming and iTV. Matt is located in the NY office of Tribal. Yosi Heber is the Founder and President of Oxford Hill Partners, a strategic marketing firm that helps companies maximize their website's revenue potential and convert their existing web assets into money making profit centers. Prior to forming Oxford Hill Partners, he spent four years as Chief Marketing Officer of the IAC/InterActiveCorp EPI Division, part of the Barry Diller internet marketing conglomerate where he worked together with sister companies Expedia, Lending Tree, Match.com, Ticketmaster, and Hotels.com.

Susan Bratton interviews Jonathan Epstein & Dave Balter. As president of GameSpy Industries, Jonathan Epstein has been responsible for stewarding one of the leading companies in the massive market for video and PC games to ongoing profitability. Epstein is also an agent for United Talent. Dave Balter is the Founder and President of BzzAgent, a Word of Mouth marketing and measurement agency located in Boston. Mr. Balter has over 10 years experience in marketing, previously founding and running two promotional marketing agencies, the most recent being sold in October 2001. He has also spent a number of years working for a variety of corporations, including Kessler Financial Services, where he managed direct marketing and affinity program implementations for Fortune 1000 clients, and Webb & Co. He is a founding member of the Word of Mouth Marketing Association (WOMMA), and co chair of the WOMMA Ethics Council.

Meredith Medland, marketing director for ad:tech interviews David Yovanno, Joseph Matheny and Dana Todd. As general manager of the combined ValueClick Media aka Fastclick business unit, David Yovanno oversees operations, product development and sales for one of the industry\'s largest online advertising networks. He also serves on the management team of ValueClick, Inc. Intronetworks Joseph Matheny is a technologist and media theorist who has helped bring several contemporary media standards to market, including: PDF, DVD, eBooks, IVR and HTML. He was also one of the very first news bloggers, and is currently using Social networking, Bittorrent, RSS and Podcasting in profit making ventures. Dana Todd is one of the original founders of SiteLab, a full service interactive agency based in La Jolla, California. She was elected to be President of SEMPO, the industrys largest trade organization, in 2005. She also serves on the Board of Advisors for IYPA and AD:TECH.

Susan Bratton interviews Elizabeth Lloyd and Mary Butler. Elizabeth M. Lloyd is Chief Marketing Officer of DMO Global, a leading affiliate network solely dedicated to serving international and multicultural markets. Lloyd's work on international online marketing has been highlighted in numerous publications as well as in academic curricula for MBA international marketing programs worldwide. DMO Global is a wholly-owned subsidiary of Dragon Media Online, Inc. Mary Butler, Director of Business Development, at Akimbo Systems Inc., the first to market IP delivered VOD service to the Television. She reports to the founder and EVP and is responsible for negotiating and developing revenue generating relationships with mainstream programming networks and Studios as well as niche video providers for Akimbos VOD service to the TV. She also contributes to the programming strategy and development of the Akimbo Service.

Taddy Hall hosts. Ridgway Taddy H. Hall is the Chief Strategy Officer for the Advertising Research Foundation (ARF). He is a recognized authority in the fields of Innovation and Strategy and has held senior management positions in US and Latin American companies in both private equity investment firms and operational companies. Prior to joining the ARF, Taddy collaborated with Harvard Business School Professor and innovation authority, Clayton M. Christensen, on the publication of The Innovator's Solution, (sequel to The Innovator's Dilemma) as well as on the growth of a related consulting practice. Daisy Whitney has written for a number of publications including TelevisionWeek, Advertising Age and the Denver Post. She has a specialty in the media industry and is currently TelevisionWeek\'s lead technology and local TV stations reporter. Meredith Medland is the Director of Marketing for adtech.