Adtech Unfiltered

Whether your media budget is big or small, it's always worthwhile to review how efficiently your campaigns are spending media dollars.

For vetted tips on how to spend more effectively, we turn to Centro's expert, Laura Perritte. As National VP of Client and Media Services, Laura is a pro when it comes to maximizing client investments and pushing working media to the max.

Listen in, as she dishes on how to get scrappy by using data sources, personalizing creative messaging, developing custom audiences, considering geography, executing across social channels, and more! Don't miss out on these tips from the field—with so many media options to choose from, assessing whether you're getting the best bang for your buck is now more important than ever.

Next month on Adtech Unfiltered, how can companies of all sizes get scrappy with their advertising?

Influencers have become a lasting fixture of the social media marketing world—but in a loosely regulated space, marketers are wary of jumping into a pool of unknowns.

Catapulting into the spotlight in the 2010s, influencers have become a valuable component of the social media marketing world. Once a niche space targeting younger audiences, influencer marketing is now on pace to reach ad spend levels between $5 and $10 billion by 2022.

These social-first spokespeople market products and services to targeted followings that range from a few thousand to tens of millions. The potential for influencers to reach a variety of ever-expanding audiences remains strong. However, since influencer marketing is a loosely regulated space, agencies may hesitate to jump into a pool of unknowns.

To bring clarity to the haze, we chat with Dalyn Ward, the Director of Product at influencer marketing platform Popular Pays. Dalyn speaks to how marketers should be approaching the influencer space—from measurement options to bots and AI, to the infamous Fyre Festival.

This shift in the advertising industry's focus can be largely credited to a heightened programmatic mindset, and with that—a pressing expectation for more automated processes in advertising. Centro's Founder and CEO, Shawn Riegsecker, discusses the impact that automated systems have had on the way advertisers buy media, client expectations around transparency, the advertising job market, and predictions for the future of digital advertising.

Centro's Adtech Unfiltered: coming in April 2019.