AdTechGod sits down with Nola Solomon from Criteo.

She has an impressive career trajectory that has seen her at the helm of pivotal roles across some of the most recognizable names in the industry including Specific Media, AOL, The Trade Desk, NBC Universal, and more.

Nola is currently the Senior Vice President, Go-to-Market Strategy and Enablement at Criteo. In her nearly three years at Criteo, Nola has been instrumental in steering product commercialization, orchestrating sales enablement programs, conducting competitive analysis, and much more, all within a company renowned for its cutting-edge technology in digital advertising and marketing.

Thank you to Publica for advertising on this podcast.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Creative is the Final Frontier

Ben Kartzman is the final episode of our inaugural 5 part creative series!

We are delighted to have Ben Kartzman, the COO of Flashtalking, join us to talk about all things Creative.

We are so grateful to our creative adtech sponsor, Flashtalking by Mediaocean, for helping AdTechGod and OhHello.io 🌞☕️ come together to cut through the industry noise by bringing you The AdTech Forum.

Thank you for watching, learning, and engaging with the first (of many) series of TheAdTechForum.com

AdtechGod sits down with Mike Hauptman CEO and Founder of Adlib.

Mike's adtech journey began at MediaPlex and flourished during his eight years at MediaMath, where he held key roles such as Vice President of Business Development and Global Vice President of Platforms and Client Success.

As CEO of AdLib, he is focused on removing the barriers and complexities from programmatic advertising and he shares his vision with us all on this episode.

Thank you to Publica for advertising on this podcast.

Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we talk with Nikhil Lai, of Forrester, on the intersection between creative and performance marketing - Nikhil is as sharp and well-spoken as they come.

4 Takeaways:

- Creative Empowerment: Creative assets are the underutilized secret sauce in today's marketing mix

- Innovative Testing: Breaking down ad components and testing variables allows for precise optimization

- Forester's Vision: Stay tuned for Forrester's upcoming initiatives, including a comprehensive analysis of creative technologies

- Cultural Shifts: Bridging the gap between creatives and performance marketers is key to #AdTech creative adtech Innovation.

Big thanks to our Inaugural Series Sponsor, Flashtalking by Mediaocean

AdTechGod sits down with Daniel Church, Head of Advanced TV product at Beachfront.

Daniel has carved a niche for himself through significant contributions and leadership roles in companies like StickyAds, Freewheel, and currently, Beachfront, where he is spearheading advanced TV product innovation.

His journey through the evolving landscape of TV advertising, from linear to programmatic, highlights both the challenges and milestones of integrating traditional models with cutting-edge technology.

Thank you to Publica for advertising on this podcast.

Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we talk with PepsiCo’s Ally Schnitzer on how she measures creative effectiveness, across the retail media landscape to drive sales.

"ai is going to enable faster creative testing" - Ally Schnitzer

Ally is wicked smart and has an edge working across multiple brands + partners. AdtechGod and Jeremy Bloom, of OhHello.io, loved listening and learning to what Ally had to say about the effect of creative personalization across unique retail media initiatives.

This episode promises to deliver hard-hitting insights on an evolving industry and how creative plays a crucial role in optimizing media sales and roi.

AdTechGod sits down with Esther Maguire from LG Ad Solutions.

Esther Maguire is the Head of Product Marketing and Strategy at LG Ads Solutions. She is an exceptional human who discusses her family's background in technology, embracing technology, and the beauty of creation in technology.

Her passion for marketing and messaging, and its importance for motivating decision-making, shines through in her story.

Thank you to Publica for advertising on this podcast.

Visit adtechgod.com for educational resources, ATG slack community, jobs and more.

Learn more about your ad choices. Visit megaphone.fm/adchoices

We’re back with Episode 2, of our 5-part video series on #creativeadtech, sponsored by Flashtalking.

In a dynamic rapid-fire discussion with Matt Yager, Performance Creative Lead, he shares amazing insights on the future of creative testing and advertising optimization.

Visit https://www.theadtechforum.com to learn more.

AdtechGod sits down with Anthony Katsur.

Anthony's career is a roadmap of success. He's been a driving force at some of the most innovative companies in our industry.

His tenure at IAB Tech Lab has been marked by groundbreaking initiatives, pushing the boundaries of digital advertising standards and practices. His leadership in developing new technologies and policies has profoundly influenced how digital advertising operates globally.

Thank you to Relevant Digital for advertising on this podcast.

Visit adtechgod.com for educational resources, ATG slack community, jobs and more.

Learn more about your ad choices. Visit megaphone.fm/adchoices

This is the first episode of our 5-part video series, sponsored by Flashtalking by Mediaocean.

We explore how creative innovation can enhance the effectiveness of media campaigns with our first guest Bryan Simkins from Publicis.

This episode promises to deliver hard-hitting insights and expert perspectives on an evolving industry and how creative plays a crucial role in optimizing media performance.

Visit https://www.theadtechforum.com to learn more.