Movies are expensive to make, expensive to distribute, and increasingly expensive to see! So how can movie theaters keep customers flocking out to see the latest blockbuster Spiderman or Shoah sequel? They could maybe NOT charge $58 for a small popcorn, but fuck that: MORE 3D MOR SUBSCRIPTION SERVICES MORE GIMMICKS, BABY! Today on Adult Films, the podcast where comedians talk about movies, ya boys Collin and Ron are joined by frequent guest Adam Kwaselow to talk all about the various tricks movie theatres have used to keep folks coming out! We're talking early, the revolution in 3D that Avatar created, smell-o-vision and aromarama, William Castle, interactive cinema, 4DX, and so much more! Plus, an edition of the box office game and recommendations! This episode is sponsored by www.peggingtoys.com. Used code word ADULTFILMS to save 10%.