July 01, 2025

Advertisers love podcast ads more than ever

3 minutes

Sponsored by Riverside. Create studio-quality podcasts, anywhere. Riverside is your all-in-one platform for professional podcast creation, with remote high-quality recording, editing, and publishing. Trusted by top creators worldwide.

Advertisers say they’ve never been more interested in podcast advertising - and never used it more. That’s the results of the eleventh year of the Advertiser Perceptions study by Westwood One and Cumulus Media. However, the study suggests, brands are just “sticking their toe in the water” in terms of budgets; and suggests that it’s time that brands invested 5% of their overall spend in podcasting.

Could open video podcasting be a little closer? Podpage now supports HLS podcasts, and explains its benefits. Here’s the example show’s website on Podpage.

PodWoman, a podcasting event dedicated to women in podcasting, is back for a third year in Madrid, Spain - this time, its first in-person edition. The Spanish-language event will feature talks, activities, and a networking area designed to connect professionals and creators in the podcasting world. It’s on Oct 18.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

Classifieds - your job or ad here

How To Get 50 MILLION Downloads with Gary Arndt — How do you grow your podcast to massive numbers? I invited Gary onto the Smarter Podcasting to find out. He is the host of Everything Everywhere Daily, and recently hit 50 million downloads! How?!
20th Annual Podcast Awards - Register Now! — The People's Choice Podcast Awards nominations are open You must register to participate. 20th year honoring podcasters globally in 30 categories. Register Now!
Attention Podcast Hosts! — PodSnacks offers a tool that helps engage your audience. Utilizing AI it summarizes your episodes, links to Spotify and Apple, & alerts your subscribers via emails.
Join the Empowered Podcasting Conference, Sept 26 — Connect with industry leaders, learn actionable strategies, and elevate your podcasting journey. Tickets are limited. Reserve your spot today!

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