Learn from successful podcasters and content creators on building engaged communities through compelling content and effective branding strategies. Fearne Cotton, Giovanna Fletcher, and Jake Humphrey share their experiences in creating popular podcasts and fostering loyal audiences. This session offers insights into content creation, audience engagement, and branding, providing practical tips for building and maintaining vibrant online communities.

Speakers:

• Giovanna Fletcher, Podcaster, Author, and Founder, Happy Mum Happy Baby
• Jake Humphrey, Podcaster, Broadcaster, Author, and Founder, High Performance
• Fearne Cotton, Podcaster, Author, Broadcaster, and Founder, Happy Place
• Leon Hayton, Group Commercial Director, YMU

Take Aways:

1. Strategies for creating engaging content.
2. Building and nurturing online communities.
3. Insights into successful podcast and content branding.

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Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

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Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Copyright 2024 Advertising Week Europe

Discover how Sky Media has adapted to deliver seamless content across multiple platforms, enhancing viewer engagement and retention in the evolving media landscape. Dan Cohen and Nina Walsh discuss strategies for cross-platform content delivery, the importance of understanding viewer behavior, and the challenges of adapting to new media consumption patterns. This session provides valuable insights into Sky Media’s innovative approaches to content and audience engagement.

Speakers:

• Dan Cohen, Director, Product & Advertising Innovation, Sky Media
• Nina Walsh, Global Leader, Industry Business Development for Media, Entertainment, AWS

Take Aways:

1. Strategies for cross-platform content delivery.
2. Enhancing viewer engagement and retention.
3. Adapting to new viewing platforms and consumer behavior.

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Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

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Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Copyright 2024 Advertising Week Europe

Explore how conversational AI can enhance brand identity and product offerings, delivering personalized experiences at scale through chat interfaces. Nick Pringle and Rebecca Bezzina discuss the integration of conversational AI into digital ecosystems, highlighting its potential to create intimate and engaging brand interactions. This session provides insights into the future of AI-driven consumer engagement, showcasing examples of successful implementations and their impact on brand identity.

Speakers:

• Nick Pringle, Chief Creative Officer, EMEA, R/GA
• Rebecca Bezzina, CEO, EMEA, R/GA

Take Aways:

1. Integrating conversational AI into digital ecosystems.
2. Enhancing brand identity through AI-driven interactions.
3. The evolution of product offerings with chat interfaces.

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Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

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For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Copyright 2024 Advertising Week Europe

Alejandro Fosk of Comscore delves into the future of cross-platform measurement, unveiling innovations in digital measurement and emphasizing the importance of accurate metrics. This session highlights the challenges and opportunities in cross-platform measurement, offering strategies for leveraging new technologies to enhance measurement accuracy and improve media performance. Fosk provides insights into the evolving landscape of digital metrics and the future trends shaping the industry.

Speakers:

• Louise DiLullo, Chief Client Officer, Advertising Week
• Alejandro Fosk, EVP International, Comscore

Take Aways:

1. Future trends in cross-platform measurement.
2. Importance of accurate digital metrics.
3. Innovations in measurement technologies.

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Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

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For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Copyright 2024 Advertising Week Europe

Discover how Spotify's innovative platform offers new opportunities for advertisers to reach consumers through interactive and visual experiences. Brian Berner and Massimo Marioni discuss Spotify's evolution, highlighting the platform's unique features that enhance consumer engagement. This session provides insights into the future of advertising on Spotify, showcasing how brands can leverage interactive and visual content to connect with audiences and drive engagement.

Speakers:

• Brian Berner, Head of Global Advertising Sales & Partnerships, Spotify
• Massimo Marioni, Senior Editor, Fortune

Take Aways:

1. Innovations in Spotify's advertising platform.
2. Opportunities for advertisers in interactive media.
3. The future of consumer engagement on Spotify.

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Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

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For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Copyright 2024 Advertising Week Europe

An analysis of consumer culture, policy leadership, and business decision-making from The Washington Post's Power Index, featuring key insights from industry leaders. Amelia Simson and Phoebe Connelly discuss the latest trends and insights from the Power Index, highlighting the importance of understanding consumer behavior and leadership dynamics. This session provides valuable data and analysis to inform strategic business decisions and enhance market positioning.

Speakers:

• Amelia Simson, Director, Audience, The Washington Post
• Mike Porson, Executive Creative Director, twogether
• Phoebe Connelly, Senior Editor, AI Strategy and Innovation, The Washington Post
• Ebru Ozgur, Global Head of Brand and Reputations, Vodafone Business

Take Aways:

1. Insights from The Washington Post's Power Index.
2. Analysis of consumer culture and leadership.
3. Key trends in business decision-making.

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Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

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For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Copyright 2024 Advertising Week Europe

Discover how King's in-house agency developed a customized GenAI tool to enhance creative marketing for Candy Crush, improving collaboration and efficiency. This session provides insights into the innovative use of generative AI in marketing, showcasing how King leverages AI to drive creativity and streamline processes. Learn about the benefits and challenges of implementing AI tools in marketing and the impact on campaign success.

Speakers:

• Amy McCulloch, Group MD, eight&four
• Sian Finnis, Director of Marketing, Studio King

Take Aways:

1. Benefits of GenAI in creative marketing.
2. Enhancing collaboration and efficiency with AI tools.
3. Insights from King's innovative marketing strategies.

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Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

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For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Copyright 2024 Advertising Week Europe

Join comedian Kae Kurd and presenter Suzie Bakos for an engaging conversation on career journeys, exploring the intersection of creativity, culture, and personal experiences. This session offers a unique perspective on the creative industry, highlighting the personal and professional challenges faced by creatives in London. Kurd and Bakos share their stories and insights, providing inspiration and practical advice for aspiring creatives and industry professionals.

Speakers:

• Kae Kurd, Comedian & Writer
• Suzie Bakos, Presenter, The Little Sauce

Take Aways:

1. Insights into creative career journeys.
2. Exploring cultural and personal influences in creativity.
3. Engaging stories from London creatives.

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Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

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For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Copyright 2024 Advertising Week Europe

Chief Creative Officer John Schoolcraft and sustainability expert Thomas Kolster discuss Oatly's innovative journey in a post-purpose market. This session highlights Oatly's creative strategies and forceful responses to emerging trends. Learn about their commitment to sustainability, the challenges they face, and how they maintain brand relevance. The discussion provides valuable lessons for brands navigating the complexities of purpose-driven marketing.

Speakers:

• John Schoolcraft, Global Chief Creative Officer, Oatly
• Thomas Kolster, Mr. Goodvertising, Author, Speaker, Sustainability Expert

Take Aways:

1. Oatly's approach to sustainability and creativity.
2. Strategies for maintaining brand relevance in a post-purpose market.
3. Insights into Oatly's innovative marketing practices.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

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LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Copyright 2024 Advertising Week Europe

Unveil the diverse applications of AI in marketing beyond creative asset generation. This session, led by Ruth Mortimer and Salvatore Intranuovo, explores how AI can optimize marketing processes, workflows, and media spending. The speakers discuss the significant potential of AI in enhancing efficiency, improving decision-making, and driving growth. Their insights offer a comprehensive view of the strategic advantages AI brings to marketing.

Speakers:

• Ruth Mortimer, Global President, Advertising Week
• Salvatore Intranuovo, Chief Growth Officer, MINT

Take Aways:

1. Potential of AI in marketing processes and workflows.
2. Optimising media spending with AI.
3. Opportunities for leveraging AI in advertising strategies.

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Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

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LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Copyright 2024 Advertising Week Europe