In this episode of Outdoor Hospitality Weekly, we dive into the difference between marketing and advertising—and why true marketing is about building lasting value, not just buying attention. Using Covered Bridge Campsite as a case study, we explore how giveaways, social media, and activities/programming create deeper guest connections and drive long-term success. Whether you manage a campground, RV park, or glamping resort, learn practical strategies to market smarter and elevate your guest experience.

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