In this episode, Matt and Craig explore the role of advisors in driving B2B business growth with Carilu Dietrich, an ex-CMO and current hypergrowth advisor to CEOs and CMOs. Carilu shares her insights on the importance of having a skilled team of advisors to support executives, highlighting the need for different types of advisors at various growth stages. The discussion also delves into the nuances of building valuable professional networks and how to effectively seek and maintain advisory relationships. The episode emphasizes that the right advisory connections can be pivotal in determining the success and growth trajectory of a business.

Takeaways:

• Determine the specific areas where your team lacks expertise and seek advisors who can fill those knowledge gaps.
• Create advisory roles with clear goals, timelines, and built-in review periods to ensure the relationship remains beneficial.
• Actively attend and engage in industry events and speaking engagements to build your network.
• Regularly nurture relationships with your network through periodic meetings and informal get-togethers to maintain strong connections.
• Maintain a small group of trusted individuals who are intimately familiar with your challenges and can provide immediate feedback.
• When reaching out to potential advisors or network connections, reference their work and specify how their expertise could help with your current challenges.
• Continuously assess the value derived from advisory relationships and refine your advisory strategy to better align with your evolving business needs.

Chapters:

• 00:00 - Introducing B2B Famous
• 05:29 - The Importance of Advisors
• 10:10 - Building Trust with Advisors
• 14:08 - Effective Executive-Advisor Relationships
• 21:29 - The Value of Continuous Learning
• 23:37 - The Quest for Knowledge and Networking
• 25:06 - The Role of Advisors in Business
• 26:41 - Building and Leveraging Networks
• 30:43 - Effective Outreach Strategies
• 39:56 - The Importance of Layers in Networking
• 42:24 - Conclusion and Final Thoughts

Quote of the Show:

• “Trust is the biggest currency we have in business.” - Carilu Dietrich

Sponsor:

• The Transaction is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/

Connect with Carilu:

• LinkedIn: https://www.linkedin.com/in/cariludietrich/ 
• Website: https://www.carilu.com/ 

Shoutouts:

• Maria Pergolino https://www.linkedin.com/in/mariapergolino/ 
• Dennis Lyandres https://www.linkedin.com/in/dlyandres/ 
• Atlassian https://www.atlassian.com/ 
• 1Password https://1password.com/ 
• Oracle https://www.oracle.com/ 
• Rick Schultz https://www.linkedin.com/in/rischultz/ 
• Databricks https://www.databricks.com/ 
• Diego Lomanto https://www.linkedin.com/in/diegolomanto/ 
• AJ Gandhi https://www.linkedin.com/in/anjaigandhi/ 

Follow the Show:

• Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/ 
• Matt’s LinkedIn: https://www.linkedin.com/in/matt-amundson-91657236/ 
• The Transaction on LinkedIn: https://www.linkedin.com/company/the-transaction/ 
• The Transaction Website: https://thetransactionpod.com/ 
• Substack: https://thetransaction.substack.com/ 

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• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-transaction/id1734518309 
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