How do you reach multicultural audiences in a market that's rapidly approaching a “majority-minority” status?

The Community, which has just been crowned Adweek’s 2023 Multicultural Agency of the Year, is helping brands figure out just that.

On the latest episode of Yeah, That’s Probably an Ad, community editor Luz Corona and digital editor Colin Daniels are joined by The Community’s CEO, Luis Montero, at Brandweek’s Marketing Vanguard lounge to discuss how the agency's approach to creative goes back to its roots planted by brothers Joaquín and Jose Mollá.

The Publicis-owned shop also chimes in on its inclusivity commitments inside and outside its (unique) office walls, which house staff from across 30-plus nationalities.

Are you looking to take your media strategy to the next level and make an impact with millions of customers? Walmart Connect harnesses the massive reach of America’s number one retailer.¹ They can help you connect with Walmart’s 139MM weekly online and in-store customers², to find the ideal audience for your message, at scale. 

Walmart Connect offers media solutions for advertisers of all sizes, on and off Walmart’s digital properties and in their stores. From cost-effective Sponsored Search and self-serve Display ads on Walmart’s site and app, to connected TV and offsite media across web and social, to in-store activations and live events, Walmart Connect can help you deliver the right content to the right Walmart customer at the right step of their shopping journey.  

Their Closed-loop Measurement uses Walmart’s proprietary customer purchase data to track the impact of your campaign on sales, not just on Walmart’s site and app, but also in their stores. For some campaigns, they can even provide rest-of-market data that tracks the impact on sales at other retailers.  

Visit WalmartConnect.com today and see how they can help connect you more meaningfully with Walmart customers.  

Sources: ¹ Fortune, August 2023. ² Walmart internal data, January 2023. No endorsement of third-party data sources.  

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