Affiliate Buzz | Affiliate Marketing / Affiliate Programs / Internet / Online / Social Media Marketing - James Martell

Affiliate Buzz | Affiliate Marketing / Affiliate Programs / Internet / Online / Social Media Marketing - James Martell

By James Martell: Online Entrepreneur, Speaker and PodcasterBusinessTechnologyEducation
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Affiliate Buzz | Affiliate Marketing / Affiliate Programs / Internet / Online / Social Media Marketing - James Martell episodes

  • Affiliate Buzz #320 – 10 *Must* Have Tools Affiliates Can Use to Increase Productivity and Profits
    In this edition of the Affiliate Buzz, hosts James and Arlene Martell talk about 10 *must* have tools affiliate marketers can use to increase productivity and profits. While sharing the list of tools that they use, they also offer some pro’s and con’s for each.
    The episode kicks off with the hosts sharing what’s in store for them during the rest of 2013, including a new family member they look forward to meeting soon! The discussion then segues into the meat of the episode, which is tools listeners must have as they transition into 2014.
    Must-Haves for Every Affiliate Toolbox
    As Arlene names off each tool on the list, James gives a brief explanation. Most of these tools are things he uses himself, and in at least one case he gives a live walkthrough of how the tool works during the episode.
    While some of the tools are paid, meaning it costs something to use them whether it is a monthly subscription or a one-time fee, many of the tools are completely free. Some of the tasks these tools handle include:

    * audio editing for media files such as content on websites
    * a tool to help keep track of traffic and rankings for websites
    * screen capture tool to create tutorials for websites or YouTube
    * image editing software that allows graphic editing of screenshots

    Another thing James points out about each tool is the ease of use. Some of the tools are very easy to use right out of the box, figuratively speaking. But as he explains, others have a rather steep learning curve and require a bit of time to master the basics.
    Tools That Make Your Life Easier
    Because James and Arlene use a good portion of these tools to increase productivity on a daily basis, listeners will hear authentic reviews and inside information that may not be included on the website or packaging for the product. Other tools that James and Arlene discuss include:

    * cloud-based word processing tools for collaborating on a single document
    * customer relationship software that helps with autoresponders, surveys, etc.
    * a tool for developing landing pages for everything from videos to blog articles
    * and more!

    A lot of these tools have one common goal - and that is to make life easier for the person using them. From converting DOC files to PDFs to finding keywords, there is a tool for every listener in this information-packed episode.
    And again, as James and Arlene point out, many of these tools are free or very low cost, which means there is very little financial risk involved in using them. Tune in now to listen to the entire 30 minute episode where you will hear both the names of these programs and where you can find them on the web.
    Subscribe to the Affiliate Buzz now to stay on top of the latest news about the internet marketing industry, and if you have any questions about this podcast or anything else, please visit the Affiliate Buzz Facebook page.
    32 min
  • Affiliate Buzz #319 – Questions and Answers
    In this edition of the Affiliate Buzz, hosts James and Arlene Martell tackle listener questions from the Affiliate Buzz mailbag. Autoresponders, plagiarism, keywords, slideshows, virtual assistants and WordPress themes are all up for discussion!
    The episode kicks off with an overview of why the holidays are so important for affiliates. This follows with an announcement about Affiliate Summit, coming up in January 2014, as well as the happy family news that will prevent James and Arlene from attending the event, hosted in Las Vegas.
    How Videos and Blogging Affect Websites
    Next the couple begin tackling questions from the mailbag. First up is a question about the effect that video has upon factors such as SEO and bounce rate. James has all the answers, along with other onsite and offsite benefits.
    Moving right along, the next question refers to where website blogs fit into Google’s latest priorities as far as the rankings of a site. As he answers this question, James also explains to listeners:

    * the definition of and history behind the term “blog”
    * what blogging means for marketing websites
    * how blogs can serve visitors to marketing sites

    James also explains how a blog can help add fresh content to websites which helps internet marketers rank heads and tails over their competition. Because he has more than a decade’s worth of experience in this industry, listeners can rely on his information and advice.
    Tackling Plagiarized Content and More
    The conversation then turns a question about how to check whether someone else is plagiarizing your content. James also shares a way that you can prevent plagiarism using a free, easy-to-use tool. Other questions in the Affiliate Buzz mailbag discussed in this episode include:

    * how to check if someone is using your images on their site
    * tips about autoresponders, and how important James ranks them
    * suggestions for replacements for the Google Adwords keyword tool
    * creating a multi-media slideshow without relying on Powerpoint
    * and more!

    This segues into a talk about backlinks. James points out that recent changes to Google challenge internet marketers to look to other ways to use content. He also offers suggestions for websites to help gain new audiences as well as earn the benefits of SEO from backlinks.
    The episode wraps up with a final question about designing a WordPress site. You won’t want to miss hearing what James offers as far as framework and theme recommendations. This episode is chock-full of great information for a wide range of listeners, from novices to those with advanced knowledge, so set aside half an hour now to start listening!
    Subscribe to the Affiliate Buzz now to stay on top of the latest news about the internet marketing industry, and if you have any questions about this podcast or anything else, please visit the Affiliate Buzz Facebook page.
    36 min
  • Affiliate Buzz #318 – How to Spot Creative Ideas to Develop Awesome Content
    In this edition of the Affiliate Buzz, host James Martell speaks with Multi-Channel eCommerce Retail Marketing Professional Liz Gazer from Growthspurt Media.
    With 10 years experience managing programs in fashion, health, home decor, travel and more, in this episode Liz is the perfect guest for this episode in which she shares tips for how to spot and jump on opportunities to develop awesome content.
    Ideas for Creating Fresh Content
    The episode kicks off with a quick comparison between offline and online industries. The primary difference is that the online ones continue to grow! James points out that the diversity of the online world offers something for anyone who is willing to put forth the effort. And as Liz points out, it does take a lot of hard work but the rewards are huge.
    Next James and Liz talk about the meat of this episode, which is content. Even those people who find it easy to create content can benefit from listening to this episode in regards to things like Google algorithms, like Hummingbird. The two also discuss:

    * content that fills the needs of online consumers
    * the various types of content available for websites
    * what to focus on in regards to new content

    Next Liz reinforces something that James has said in previous episodes, which is get to know the affiliate manager behind the product. She shares things you can ask the manager to not only help create better content, but also to get to know the product better, which as James points out helps build credibility.
    Spotting Opportunities for Content
    The discussion then heads into how to spot opportunities for content creation. Liz explains her preferred method, but also reveals the number one way to stay current. She also shares a tip that internet marketing consultant Eric Nagel http://www.ericnagel.com/ shared at a meetup for tips on using Google+. Other areas of discussion in this segment include:

    * how to use trending topics to create content
    * using social media content to drive web traffic
    * encouraging visitors to help create content
    * and more!

    Moving right along, James asks Liz to give a little background information on herself, Growthspurt Media, and her affiliate, Hourglass Angel, which boasts a 1000% growth over the past three years!
    The episode wraps up with James and Liz discussing the lucrative commission that internet marketers can earn by partnering with this innovative and exciting affiliate. Listeners interested in participating with the affiliate can contact Liz directly for more information on the site’s affiliate page http://www.hourglassangel.com/affiliates.
    Subscribe to the Affiliate Buzz now to stay on top of the latest news about the internet marketing industry, and if you have any questions about this podcast or anything else, please visit the Affiliate Buzz Facebook page.
    31 min
  • Affiliate Buzz #317 – Easily Identify Profitable Keywords with LongTailProfessional.com
    In this edition of the Affiliate Buzz, hosts James and Arlene tell us all about www.longtailprofessional.com, a keyword research tool that enhances your keyword research and a replacement for the Google AdWords Keyword Tool.
    The episode kicks off with a little rant about a company James describes as his least favorite hosting company on the planet. He explains why he feels duped by them, shares specific complaints, and then offers ways to help listeners avoid getting into this same situation with other companies.
    Google’s New Algorithm
    Next James and Arlene talk about Hummingbird, the new algorithm from Google. They share the comments they have heard so far and the relationship between good, quality content and Google algorithms -- not only Hummingbird, but also Penguin and Panda as well.
    Then the hosts discuss analytics, specifically how mobile devices affect them. James explains that Hummingbird derived from the fact that more people than ever are using verbal searches on mobile, internet-ready devices. Other things Hummingbird looks at in regards to mobile searching includes:

    * how mobile searching affects phrasing of longtail keywords
    * why content needs to respect the phrasing of mobile searches
    * what the algorithm needs to derive from mobile web searches

    This leads to James sharing a few last thoughts about Hummingbird, including which aspects he finds most amazing as the algorithm has evolved.
    The Best Replacement Keyword Tool
    Moving right along, James introduces Long Tail Professional, a keyword research tool that offers a great alternative as Google has recently discontinued its Adwords keyword tool. The tool was recommended to them by a student at The School of Internet Marketing and they now include it as part of their Daily Traffic Blueprint course.
    Unlike other programs that have a monthly or annual fee attached, Long Tail Professional has a one-time fee for software that you download right onto your own computer! As James explains, the software is as useful as it is economical.

    * the overall functionality of the software
    * James’ favorite features of this handy tool
    * results of a live search during the show
    * and more!

    This segues into a discussion about how to use theses types of keywords on your website to really nail the right combination of elements for success. James provides a general list of things that work well together on a website, and then explains how to achieve that with this software.
    The episode wraps up with tips about how to use this software to see what you should be ranking for as well as where you rank currently. Tune in now to hear the wealth of information about this handy alternative to Google’s now defunct keyword tool.
    Subscribe to the Affiliate Buzz now to stay on top of the latest news about the internet marketing industry, and if you have any questions about this podcast or anything else, please visit the Affiliate Buzz Facebook page.
    33 min
  • Affiliate Buzz #316 – Case Study: Turning Your Passion Into Traffic and Profits – Part #3
    In this edition of the Affiliate Buzz (click here to subscribe), host James Martell welcomes returning guest Lloyd Burrell, publisher and editor of www.electricsense.com about turning your passion into traffic and profits.
    From Failed Efforts to Successful Websites
    In Part 1 of this 3-part series, we heard from Lloyd himself about what makes him passionate about the topic of his business. Then in Part 2 we heard Lloyd discuss using content to grow search traffic, a topic that is no stranger to the Affiliate Buzz.
    Tune in to this final episode in the series to learn how to keep growing after you find success by hearing Lloyd describe his strategy and some of his future plans. But first Lloyd discusses why success was not instantaneous. You will hear him describe:

    * his fears about lack of general interest in his topic
    * how he got started and finally learned to make a website
    * the effect of the time difference on his efforts

    You will also hear why Lloyd describes his first attempt as "a lot of fun that didn't really amount to much" and how James helped him to use that initial failed effort to refocus on the site that has brought him great success today.
    Using Comments as a Marketing Tool
    Listen to James and Lloyd discuss his current site in great detail, much more than they talked about it in the previous installments in this series. Specifically they discuss comments, including:

    * the types of comments that Lloyd gets on his site
    * the total number of comments Lloyd has had in one thread
    * why your content and social media comments matter to Google
    * and more!

    Tune in to hear how Lloyd uses AWeber, an email marketing service to stay in touch with subscribers. He also shares what visitors get in exchange for subscribing and how he plans to use email marketing to keep people coming back in the future.
    Subscribe to the Affiliate Buzz now to stay on top of the latest news about the internet marketing industry, and if you have any questions please visit the Affiliate Buzz Facebook page.
    34 min
  • Affiliate Buzz #315 – Affiliates Typically Earn 30% Commission (and More) Promoting Software
    In this edition of the Affiliate Buzz, host James Martell welcomes guest James Nardell from www.amwso.net, where he works as a Senior Program Manager. The two discuss an exciting topic rarely discussed on the Affiliate Buzz, and that is “promoting software”.
    Affiliates are always looking for hot market opportunities to represent as well as attentive, highly skilled affiliate managers. Today’s podcast introduces both! Tune in to hear the two men discuss how promoting software can earn you up to 30% commission - or more!
    Why Promoting Software Is Good for Affiliates
    You won’t want to miss hearing the answer to the question, “Why should we promote software?” James Martell admits that it is not something he has ever done with his own affiliate business. But even he agrees that it is something he perhaps should have been doing all along!
    Listen to the two men talk about all the benefits of promoting software. While they discuss many more reasons than listed here, some of the arguments for promoting software the two men talk about include:

    * the reliability of promoting software as an affiliate venture
    * how geographic boundaries (or lack of them) affect promoting software
    * why promoting software appeals to a wide range of customers

    James Martell agrees with every point his guest has for why affiliates should promote software. But how can you best market software? You might be surprised at what James Nardell has to say as his answer explores the different avenues regarding that!
    The Best Software Program for Affiliates to Promote
    Next the two men discuss a suite of products that James Nardell recommends for promoting software through affiliate programs. One program James Nardell recommends specifically is a system mechanic which takes care of things including:

    * extending the life of your PC or laptop computer
    * fixing registry problems or just cleaning up your PC
    * making your computer run faster
    * and more!

    These things can be accomplished even if your computer is not state of the art. You can see why a program like this appeals to a wide range of consumers in today’s market!
    Tune in to hear more about the program, including a link to its website, and why James Martell feels it is the perfect product to promote in every outlet - including YouTube!
    The two wrap up the episode discussing new technology for promoting affiliate programs, including an Android app! James Nardell answers all of our host’s questions regarding the app, including how it works and how affiliates get paid while using it.
    30 min
  • Affiliate Buzz #314 – Case Study: Turning Your Passion Into Traffic and Profits – Part #2
    In this edition of the Affiliate Buzz (click here to subscribe), host James Martell welcomes returning guest Lloyd Burrell, publisher and editor of www.electricsense.com about turning your passion into traffic and profits. This episode picks up where Part 1 left off!
    Turning Your Passion into Website Content
    Past episodes of the Affiliate Buzz have discussed profits, including venturing off the beaten path. But another lucrative way to turn a profit is to turn your passion into one!
    As discussed in the first part of the series, Lloyd’s website was inspired by events in his own life. This episode delves more into the fine details about the website itself. You will not want to miss hearing about:

    * types of content he uses on his site
    * how often he creates this content
    * how he organizes it on his site
    * specifics about how he checks analytics
    * the different products he sells on his site
    * and so much more!

    Tune in to also hear how Lloyd’s site ranks in regard to Hummingbird, the latest algorithm that Google released. James gives specific examples of how Lloyd’s site ranks up - and you can use these examples as things to do or not do on your own site!
    How Lloyd Got Started with Media Content
    You will hear why Lloyd describes his initial media content for his site as “as far away from Hollywood as you can get” and the degrees of importance for actual content versus technical details. James and Lloyd also discuss:

    * which part of creating media needs the most attention
    * Lloyd’s secret for giving viewers the exact content they need
    * how you can let your content do the talking for you

    When you give people the content they want, then you have a better chance of increasing traffic which leads to increased profits. And what affiliate marketer would argue with having a larger return on their investment?
    The episode wraps up with James and Lloyd discussing Lloyd’s book. Tune in to hear how his frustration led him to meet a life challenge as well as go above and beyond in helping others. But not all of Lloyd’s efforts resulted in success.
    Subscribe to the Affiliate Buzz now to stay on top of the latest news about the internet marketing industry, and if you have any questions please visit the Affiliate Buzz Facebook page.
    34 min
  • Affiliate Buzz #313 – A Behind the Scenes Visit to SmarterChaos, a Leading Affiliate Marketing Agency
    In this edition of the Affiliate Buzz, host James Martell takes us on a Behind the Scenes Visit to SmarterChaos, a leading affiliate marketing agency with Stuart Butler, the Rainmaker and Co-founder at SmarterChaos.com.
    The show kicks off with James asking Stuart for an overview of his hometown of Castle Rock, Colorado. Tune in to hear a description of the quaint little town, why it reminds James a little of of Main Street in Disneyland, and what Rocky Mountain highway landmark James saw during his visit.
    How SmarterChaos Launches a New Campaign
    You’ll hear everything from how the SmarterChaos office is laid out to plans for expansion. James talks about witnessing this affiliate marketing agency launch a brand new campaign for a client. Some things discussed in the meeting were:

    * how SmarterChaos gets a campaign ready to go live
    * duties of the different staff within the company during the launch
    * the role of media partners during the launch of a new campaign

    Even though other the Google Affiliate Network is closing its doors, the affiliate marketing industry is live and well!
    Upcoming Events for Affiliate Marketers
    You will also hear James and Stuart talk about two upcoming events in November, 2013. The first is AdTech, a digital marketing event coming up in New York.
    The second is the That’s What She Said Blogger Social event taking place in California and sponsored by SheIsMedia.com. Some details about the SheIsMedia event that they discuss include:

    * a brief description about what the event is
    * information about sponsorship and gift packages
    * details about future blogger social events
    * and more!

    If you are curious about things that work beyond your site then you will not want to miss this podcast or the events described!
    The episode wraps up with Stuart sharing his contact info, which is [email protected] and a reminder that they are always looking for more individuals to help them push their products out.
    Subscribe to the Affiliate Buzz now to stay on top of the latest news about the internet marketing industry, and if you have any questions please visit the Affiliate Buzz Facebook page.
    31 min
  • Affiliate Buzz #312 – Case Study: Turning Your Passion Into Traffic and Profits – Part #1
    In this edition of the Affiliate Buzz, host James Martell welcomes guest Lloyd Burrell, publisher and editor of www.electricsense.com about turning your passion into traffic and profits. You’ll hear from Lloyd himself what makes him passionate about the topic of his business.
    Lloyd’s idea for his business happened in 2002, and despite the scientific nature of what he does, believe it or not his background is not very scientific at all! Listen to what inspired him to get involved with this topic, and how it led to his building a popular, online website!
    Lloyd’s Life Changing Cell Phone Call
    If you have a topic you are passionate about and have considered building a business around it, you will not want to miss what Lloyd has to share. Many people have asked James whether they should be passionate about the topic of their business. Tune in to hear why he says, “Yes!”
    Lloyd’s passion about his topic is deeply personal, and all began with a cell phone call. Because cell phone use is so widespread, this is a topic that everyone needs to know about, and Lloyd’s firsthand account will keep you listening for the entire half-hour. You’ll hear him share:

    * health symptoms he experienced after his incident
    * why he was left dissatisfied with his doctor’s diagnosis
    * the Telegraph article that was his “big eureka moment”

    Lloyd’s quest for better health took him from his homeland in France to other countries. You will not want to miss a minute of his compelling story about the events leading up the question that resulted in turning his passion into a business.
    What’s Your Passion?
    You will hear Lloyd share how one person’s question, “What’s your passion?” led him to begin the business he operates today. Because his passion is his goal to stay healthy, at first he was unsure how to turn that into a profit. Tune in to hear:

    * which affiliate speaker struck a chord with Lloyd and why
    * the initial plan Lloyd for the website he planned as a hobby
    * how that hobby turned into a successful online business

    Lloyd and James wrap up this episode by talking about Lloyd’s website, from how he selected a domain name to how he rounded out his total online presence. The whole process has been very exciting for Lloyd. His story could help you turn your own passion into a profit!
    37 min
  • Affiliate Buzz #311 – ShareASale Think Tank 2013 – Top Performing Affiliate Offers Shared in Denver
    In this edition of the Affiliate Buzz, host James Martell comes to you live from the ShareASale Think Tank 2013 in sunny Denver, Colorado. James discusses the event, including how you can get an invitation to attend future events.
    If you are looking for the opportunity to represent attentive affiliate managers, then you will not want to miss a second of this half-hour podcast. James introduces his lovely co-host, his wife Arlene. She is as eager as you are to learn who James has to recommend as she is back home in White Rock, BC!
    It’s All About Building Relationships
    Tune in to hear Arlene and James explain why the success to affiliate marketing is building personal relationships. Arlene gives specific examples of some of the many benefits that you will experience when you have a good relationship with your affiliate manager.
    During this broadcast James shares specific affiliate merchants that you can team up to form a mutually beneficial relationship. Here is a list of the affiliates with links to their websites and names of the managers, where available.

    * SleepyHeads (www.sleepyheads.com), a one-stop shop for all your sleepwear needs. You won’t want to miss hearing James share the code for 20% off the site through the end of 2013!
    * The Cover Guy (Darrin Piercey and Jay Labelle at www.thecoverguy.com), which boasts high average sales, earnings-per-click, and more! Tune in to hear James share specific details and what he finds impressive about their affiliate program.
    * Weebly (www.weebly.com), offers a high commission on relatively small orders for those looking for cloud software for building websites. Recommended by Joel and Karen Garcia of GTO Management (www.gtomanagement.com), James also recommends Weebly, especially for affiliates who appeal to small business owners looking to build their own website.
    * BowlingShirt.com (www.bowlingshirt.com), is another that Joel and Karen recommend. This site offers “fun fads and fashions from the fabulous 50s”. James calls this opportunity a real sleeper, and you won’t want to miss Karen’s tips about why this opportunity offers so much potential.
    * GoldenCAN (Asif at www.goldencan.com) offers a way to add data feed to your website from ShareASale and other merchants. James discussed with Asif the possibility of developing an entry-level course on data feeds for The School of Internet Marketing. More to follow on that.
    * Fox Creek Leather (www.foxcreekleather.com) offers American-made leathers to last a lifetime. Another recommendation from Joel and Karen, you will not want to miss hearing James run through all the benefits from pairing with this merchant.
    * MNX (http://www.mnx.com/), a company promoting an industry wide conference for new media. Tune in to hear James explain a bit more about this company as well as a ShareASale exclusive offer that you will not hear anywhere else!
    * iBlog Magazine (www.iblogmagazine.com), for professional list of bloggers is another recommendation from Joel and Karen. James explains all the benefits of pairing with this merchant, and whether you are a female blogger or just work with them, you will not want to miss this opportunity.
    * Mix My Own (David Phillippi at (www.mixmyown.com), a site that allows you to blend your own breakfast cereal from 100 ingredients to create your own unique, healthy foods.
    * Fanatics (Wade at www.fanatics.com), a leading online retailer of officially licensed sports merchandise off...
    32 min

About Affiliate Buzz | Affiliate Marketing / Affiliate Programs / Internet / Online / Social Media Marketing - James Martell

From the publisher's feed

Since 2003, James Martell has been keeping affiliate marketers inspired, informed and motivated to succeed with affiliate programs. The Affiliate Buzz is the first and longest running podcast in the…