Affiliate Buzz | Affiliate Marketing / Affiliate Programs / Internet / Online / Social Media Marketing - James Martell

You may have noticed that Google search results are starting to include author info along with many search results. Google Author Markup allows authors to “tag” content. This new feature offers many exciting opportunities.

Listen in as James and Arlene Martell explain the number one search engine’s new feature, Google Authorship Markup. Anyone who’s ever had content stolen will particularly appreciate this edition of Affiliate Buzz.

In this edition of the Affiliate Buzz, host James Martell welcome back special guest Kimberly Juchnowski, who works alongside Arlene and himself as an editor and project coordinator. Kimberly handles their outsourcing projects within the Elance system.

James describes outsourcing as a real art form, and Kimberly has been the sole person to handle this task for the past year. Listen to James describe the benefits of mastering the art of outsourcing, as well as the traits that people who have done so have in common.

Outsourcing Works for All Projects

To give listeners an idea of the scope of the extensive work that Kimberly handles for them, James asks Kimberly how many projects she has posted in the past three months. You won’t want to miss her tips and advice on developing a project description and work order that helps you get back exactly what you’d like to receive at the end of a successful project.

Kimberly outsources projects in primarily three different categories in Elance. Each of those categories is then broken down into sub-categories to create a wide range of job types, which is proof that she really knows her stuff! Tune in to hear Kimberly describe:

* a writing job requesting 10 blog articles

* a graphic design project asking for social media art

* a tech issue job related to using WordPress plugins

James admits that sometimes a problem, such as a technical issue, is frustrating and could even stop veterans in their tracks. Listen to why he feels outsourcing through Elance is the best way to get these issues handled quickly and within your budget!

How to Select a Great Freelancer

Selecting a great freelancer isn't rocket science. Kimberly has some useful advice for how to choose the best freelancer for your specific project, whether it’s for WordPress help or PAD articles. Some of the areas she covers include things such as:

* what to look for in the freelancer’s Elance ratings

* details to look for with both positive and negative feedback

* fine points that should stand out in the freelancer’s portfolio

There are so many benefits to delegating work using this method that you can’t afford not to outsource whenever possible. Tune in now to listen to the entire episode. You won’t want to miss a minute, especially when Kimberly explains how she handles freelancers who fail to fulfill their obligations!

Be sure to check out the Outsourcing Essentials course at The School of Internet Marketing, where you can learn even more about this essential practice. And if you have any questions you can click here http://www.facebook.com/gotbuzzed to ask them on the Affiliate Buzz Facebook page.

In this edition of the Affiliate Buzz, host James Martell welcomes guest Iain Bundy, the COO and CFO at All Inclusive Marketing to learn how company sales projections for merchants are the basis for many important decisions with both positive and negative factors that might impact sales.

Although they talk primarily to merchants today, this episode gives affiliates a behind-the-scenes sneak peek at what merchants look at when developing sales projections. No matter what end of the marketing spectrum you’re on, you will not want to miss these takeaways!

Advice from a Marketing Pro

As James points out, sales forecasting is both an art and a science, but there are no guarantees. Tune in now to hear Iain explain how overall marketing strategies affect sales forecasts -- a fact that’s as true for new affiliates as it is for established internet marketers.

Ian walks James through the process of how All Inclusive Marketing helps affiliates develop a sales forecast, from the initial point of contact, through the types of research that is performed, and how that all winds its way to the end result. He also answers these questions:

* Does historic sales data have an impact on sales projections?

* What impact do top products and traffic trends have on sales projections?

* How does he respond to brick and mortar businesses who want to start up an affiliate marketing program for the first time?

There is so much information packed in this 30-minute episode! You cannot afford to skip a minute of the discussion. Whether you are a merchant or an affiliate, you will find information that you can use to help with your own campaign.

Variables to Watch and How to Get the Most from Them

You will also hear Iain answer the question, “What are the variables a merchant really does need to consider when setting a sales forecast?” The answer is more complex than you might think! Tune in to hear Iain explain:

* 3 variables that you need to monitor the closest

* The purpose of each of those variables

* How to get the most from each one of those variables

However those variables are far from the only ones that need monitored! Also tune in to hear Iain answer the questions that he gets asked on a regular basis, like what is the methodology and tools he uses to extract the data needed to create an accurate sales projection.

From formulas to create the highest conversion rates to things merchants aren't doing that could be increasing their bottom line, you will not want to miss a minute of this information-packed episode. Set aside half an hour now to listen to the entire discussion!

If you have any questions or comments for Iain you can contact him online at http://www.allinclusivemarketing.com or by telephone at 604-560-2542.

In this edition of the Affiliate Buzz, host James Martell welcomes two very special guests to discuss how important it is for affiliate marketers to jump on board with new trends, like Google Glass and other wearable technologies.

The first guest is Sarah Bundy, CEO of All Inclusive Marketing and instructor at The School of Internet Marketing, and the second guest is Aftab Gulam, a Webby Award nominated citizen journalist and gadget geek.

Affiliate Marketing and Technology on the Horizon

Tune in to hear invaluable tips from people who work in the industry every day.

The tips in this episode revolve around wearable technologies, like Google Glass. Google Glass is a revolutionary new product that allows you to stay connected to the internet no matter where you are, all via modern-looking eyewear. Some other information discussed includes:

* The idea behind wearable technologies and its goals

* Examples of how we use wearable technologies every day

* The estimated values of wearable technologies

More importantly, you will hear Sarah explain the earning opportunity for affiliates when it comes to wearable technology. When trying to optimize traffic to increase profits you will not want to miss out on what wearable technology has to offer.

You will also hear Sarah lead the discussion to the topic of the best tracking methods to use for people who use wearable technology. After all, what works for email may not work for a watch or a pair of glasses!

Where Wearable Technology Is Taking Us

You will not want to miss hearing Aftab explain about how wearable technology already helps us with everything from weight loss to healthy sleep patterns and everything in between. He says that he sees something new practically every day.

Tune in now to hear what some of those products are and when you can expect to use them! But even more importantly, you will hear how you can use them to boost your affiliate marketing campaign. Topics discussed include:

* How merchants can include wearable technology with existing products

* Ways that affiliates can promote wearable technologies to increase revenue

* Different buyer types that will benefit from these technologies and how to reach them

In addition to the price of these technologies, you will also hear the three discuss the benefits of this hot market opportunity in regards to your affiliate campaign.

Whether your personality is digital, creative, or technological, tune in now to listen to the full half-hour episode for a glimpse at how these technologies will allow you to be more productive away from your desk.

In this edition of the Affiliate Buzz, host James Martell welcomes the return of Arlene to the show! During her time away she has been incredibly busy with her family. Extra time to spend with family is just one of the many benefits of affiliate marketing! After updating listeners on their latest activities they share a bit of happy news before talking about their upcoming FREE Traffic Building Webinar. 2013 has seen developments with Penguin and Panda, and that has had a direct impact on the traffic that reaches websites -- and not all of it positive! Register Here: http://www.theschoolofinternetmarketing.com/traffic-building-webinar

Penguin, Panda, and Traffic to Your Website

Listen to James and Arlene share concerns that people have emailed to them as well as their discussions with other big name affiliates regarding the introduction of Panda which, like Penguin, is code name for a series of updates to the Google algorithm. If your site isn’t getting the traffic you want, then you are not alone! Some people are so frustrated that they wondered if affiliate marketing was dead. As James points out, it’s not that affiliate marketing is over, but that so much has changed. Tune in to hear James and Arlene share:

* Specific examples of affiliate marketers whose sites reach thousands of people each day

* Revenue drops and pagerank penalties that he and Arlene have personally experienced

* Why it is not always easy to recognize what about your site is offending Google’s current algorithm

Also in this podcast you’ll hear James share other marketer’s attempts to build traffic and which ones succeeded as well as the ones that failed. If you aren't sure what will work on your site, you will not want to miss the invaluable advice James shares in his upcoming FREE Traffic Building Webinar!

The Relationship Between Content and Traffic

As James points out, despite the algorithm changes, there are a lot of affiliate marketers who are still finding success in the industry. Working closely with clients and coaching them gives James a good understanding of things like:

* the types of content they’ve created

* what they’ve done to organize their sites

* the source of their substantial amount of traffic

Tune in to hear what to stay away from when trying to build traffic. This topic is also covered in a FREE Traffic Building Webinar at The School of Internet Marketing, which will help to build web traffic by adding ongoing regular content that your visitors want and need. The webinar goes over the good, bad, and ugly areas of building traffic, and what to do if your site has lost rankings.

In this edition of the Affiliate Buzz, host James Martell welcomes guest Ryan Carmody from HealthySmoothiesHQ.com who explains how to optimize email opt-in offer incentives which therefore increases opt-in rates. These are the same methods Ryan uses in his own affiliate marketing campaign.

As James points out, if you want to create a steady stream of traffic to your site to help build relationships, then developing a successful opt-in offer is the one of the easiest, most effective ways to do this.

As Ryan has achieved great success in this area of building a total online presence , he is the perfect guest for this topic!

A Big Jump in Traffic in Less than Two Years

In this podcast you can expect to hear James and Ryan discuss several different aspects of Ryan’s site. These aspects include, but are anything but limited to, strategies such as newsletters, recipes, and of course a steady stream of fresh, new content.

Tune in to hear why it is important to constantly add new traffic to your site. Ryan has some pretty impressive traffic, especially when you consider that he just began his site in 2011. Tune in to hear him explain what works for him, including:

* what types of posts he has on his website and how they bring traffic to his site

* how he went from non-existent traffic to between 1700 and 2300 visitors to his site each day

* his description of the pivotal moment when traffic really began to take off

* how social media and one-button clicks help increase subscription rates

This podcast has all the details, including how Ryan received a bit of help from James and Arlene along the way. You will not want to miss hearing how Ryan took advantage of tools like Hybrid Connect -- which is something James also uses, and the positive effects they have had on his site.

Effective Use of Email Opt-In Forms

You will hear Ryan detail how he set up his opt-in form, including how he went about hiring someone on Elance to help with the cover graphics. After leaving the opt-in to see what would result, Ryan describes the changes he made and how it affected:

* where the opt-in is located on his site and in his newsletters

* how the opt-in affected his subscription rates

* what the site’s current daily subscription rate is at the time of this podcast

Ryan isn't the only one to enjoy a successful email opt-in program. James also shares an email from Eric Boyle from New York's CentralPark.com, who had a similar experience. Tune in to hear the simple change Eric made that increased his sign-ups by 2100%!

There is something in this episode of Affiliate Buzz to help everyone looking for ways to optimize traffic to increase profits. The half hour you invest in this episode will pay itself back several times over when you apply the useful tips to your own site!

In this edition of the Affiliate Buzz, host James Martell, founder of The Internet School of Marketing welcomes the Chief of Chaos at SmarterChaos (http://www.smarterchaos.com/), Matt Frary, back to the show for more discussion about things that are working beyond your website.

James describes Matt as a trendsetter in the affiliate marketing industry, and has been following Matt’s advice and tips for more than a decade. In this episode you can do the same as Matt shares information about things like podcasting, affiliate links, and weaving content through social media.

Benefits of Affiliate Marketing

Tune in to hear why James claims that Matt knows more about performance marketing than anyone else in the industry! And in this episode you will hear Matt’s tips about what is working with specific examples - like an extremely successful YouTube’r!

Whether things are really taking off for you, your affiliate marketing program is struggling, or you are brand new to the industry, you will not want to miss what Matt lists as the advantages and benefits of affiliate marketing regarding topics such as:

* Brands

* Multimedia

* Making a Profit

Using YouTube to Boost Your Bottom Line

Listen to Matt explain why affiliates are brand ambassadors who sell products, and his tips for thinking outside the box to sell more of those products. One example he gives is a YouTube user with more than 40,000 followers.

James and Matt discuss the user’s setup, video recording device, length of video, webcast content, product reviews, and level of enthusiasm. Be sure to take notes because there is no reason you cannot use the same tips to boost the popularity your own YouTube videos!

Start Applying These Tips to Your Site Now

Tune in to hear James and Matt discuss using a number of ideas, and as James points out you don’t need to truly master anything in affiliate marketing. Matt agrees and shares that there are so many channels to use that you can quickly become fairly competent just by getting started. His tips include things like:

* The success of an organic video versus a professional-looking one

* How to use Spreaker to reach out through a variety of social media sources

* Why multimedia can boost your rank in Google’s natural search listings

When it comes to things that are working beyond your website, the list is growing by leaps and bounds. Be sure to listen later in the episode as James and Matt discuss how using these sources can build your audience and help you make new affiliate marketing connections.

Tune in now to the entire episode to learn all the benefits of using things that work beyond your website. They are sure to work for you, as they are already working for other affiliates which James and Matt share during the show. The sooner you listen to this episode, the sooner you can start applying the tips to your own website!

In this edition of the Affiliate Buzz, host James Martell, founder of The Internet School of Marketing, welcomes special guest Harry Kumar, a 9 year affiliate management veteran from AMWSO.com, and the affiliate manager for the popular Chaparral Motorsports affiliate program.

The two men sit down for a discussion about what it takes to run a successful affiliate marketing program for merchants. You won’t want to miss the other valuable tips and advice they share for any affiliates who are looking to increase sales and conversion rates.

An Exclusive Look Behind the Scenes

Throughout 2013 Affiliate Buzz has invited guests like Chris Sanderson from AMWSO (http://amwso.com/) and Sarah Bundy from All Inclusive Marketing (http://www.allinclusivemarketing.com/) to share exclusive, behind the scenes looks at the world of affiliate marketing.

One reason why James invites these guests is so that listeners can get into the mindset of the affiliate manager from the perspective of the affiliate. And in this episode that perspective comes from a behind the scenes discussion with Harry Kumar.

Harry lives in the IT hub of India and has nearly a decade’s worth of experience in the industry. You won’t want to miss his tips and advice for affiliates by answering these questions:

* What do you see affiliates doing right?

* What do you see affiliates doing wrong?

Running a Successful Affiliate Marketing Program for Merchants

Tune in to hear Harry share his personal experiences in the affiliate marketing industry, which first began as early as 1998. Then in the early 2000’s he discovered affiliate marketing, which was at that time very new to India. You won’t want to miss hearing his family and friends’ reactions to quitting his day job to sit in front of his computer!

In the past nearly 10 years, Harry has gone from an affiliate marketing newbie to running several networks! Be sure to listen as he explains the ups and downs of running an affiliate marketing program for merchants - like you!

Market the Things that You Enjoy!

Harry is a cycling enthusiast, so one of the affiliate programs he manages is the popular Chaparral Motorsports. Tune in as he shares advice he gives people who come to him asking how to improve their own affiliate marketing programs, such as:

* Specific tips for what content to use on their website

* Invaluable advice for strategic use of ad banners

* Which products to use and for the best return on investment

* What not to do regarding using coupons on your site

* How to avoid scams involving cookie-cutter websites

Tune in to hear the entire episode, including Harry’s explanation on the commission rate, cookie duration, and what else they can expect by signing on to Chaparral Motorsports. If you have specific questions for Harry after the show you can reach him at [email protected] or [email protected] or via his Skype idea which is HarryAMWSO.

In this edition of the Affiliate Buzz, host James Martell, founder of The Internet School of Marketing, and his wife Arlene welcome special guest Tricia Wackerly, the Media Ringleader and Chief Influence Officer at She Is Media (http://sheismedia.com/), an affiliate network for women based in a scenic town just outside Denver, Colorado.

She is Media is a unique community designed to embrace women bloggers with authentic voices and influence. Women bloggers are so influential, and James praises his wife Arlene who he describes as a walking infomercial.

From Stay at Home Mom to She Is Media

Tricia had a marketing background before having children or staying home to raise them. So it was no surprise that when time came to rejoin the workforce, she returned to her roots and started her first media marketing company.

Listen to Tricia share with James and Arlene that she has always had a passion for small business, and how she used her natural abilities to make her company grow. Some of those things she feels helped include:

* her experience as a stay-at-home mom

* later experiences as a working mom

* collaborating with other female bloggers

* a natural ability to chat with other people

If You Like It, Talk About It, and Get Paid for Talking About It!

As Tricia points out, when women like something, they like to talk about it! Reviews hold so much power. Listen to Tricia and Arlene share personal experiences in this matter, including how you can make money by sharing your opinions and reviews!

She Is Media came about when Tricia was in a meeting with Matt Frary, otherwise known as the Chief of Chaos from SmarterChaos (http://www.smarterchaos.com/), who was a guest on a former episode of Affiliate Buzz with James Martell. During this meeting Tricia shared her vision and Matt had a lot of great ideas to offer.

Every Woman Has a Story

Listen to Tricia explain how “Every Woman Has a Story” and how the individual stories of today’s women is the driving force behind She Is Media. Some of the things women may share include:

* Being pregnant or raising children

* Spending time with girlfriends

* Tips for staying fit or shopping

Tune in to also hear Arlene and Tricia discuss how personal stories can connect women who are otherwise halfway across the world from each other. If you are a blogger and want to reach other women who can relate to your personal stories while being paid to do it, then you will not want to miss this episode!

Unique Ideas to Make Your Blog Successful

James asks Tricia for advice about what unique ideas she has for making a blog successful. Tricia’s first piece of advice is to be diverse and open to new ideas, and then the two spend time discussing exactly what those ideas are. You won’t want to miss this valuable advice!

Tune in to hear Tricia’s suggestions for things that female blogger can do to engage their audience, keep things fresh, and sometimes even see the person who is behind the words on the screen, such as in the case of video blogs, which are often called “vlogs”.

This episode of Affiliate Buzz also shares some of the niche marketing campaigns targeted to women that are associated with She Is Media. You won’t want to miss a second, so tune in to hear the entire half-hour long discussion now!

In this edition of the Affiliate Buzz, host James Martell, founder of The Internet School of Marketing, welcomes special guest Matt Frary, otherwise known as the Chief of Chaos from SmarterChaos, where he serves as both Founder and CEO.

An industry leader since the late 1990s, Matt has a wealth of hands-on experience in all areas of the industry. You won’t want to miss tuning in to hear James and Matt discuss the best ways to optimize traffic to increase profits for your affiliate marketing programs.

The Perks of Affiliate Marketing

Affiliate marketing is a desirable industry because it allows people the benefit of working from home. As with any career, what you get out of it depends on what you put into it. And in the world of affiliate marketing, collaboration is the key to success.

Listen to how Matt and James compare the joy of meeting their personal goals relating to a shared interest in automobiles! Although they have different vehicles, you can hear their proud smiles as they each talk about the joy of owning an automobile that their lifestyle.

James points out that affiliate marketers, regardless of whether they have met some of their goals and dreams or are still working towards them, all desire to make a profit from their efforts. And that’s the topic that James and Matt tackle in this episode.

Existing Traffic versus Increasing Traffic

As Matt points out, a lot of affiliates just accept what the network will pay them for each click or conversion, but move on when it doesn’t produce the gold mind they expected. Tune in to hear James explain the value of increasing your traffic by 1% just by looking at their existing traffic.

Listen to Matt share things affiliates can do to collaborate with advertisers. Agencies actually like to hear from their affiliates, whether the reason is for praise or to ask a question. James and Matt discuss some specific ways that affiliates and advertisers can collaborate, including more details about the following:

* Better ways to review products to create more effective content

* How to spark conversations that help promote the product

* Ways to select products that are relevant to your existing content

Tune in to hear Matt share examples involving merchants such as Rosetta Stone and Tommy Hilfiger. He also uses The School of Internet Marketing, which James founded, as one of the examples of things James uses to drive traffic to his own website.

Building Relationships with Affiliate Managers

James asks Matt for advice on a scenario that many affiliates can relate to, and that is what happens when, for example, you send one hundred visitors from your website off to a merchant and see no revenue from your efforts. The relationship between the affiliate and their manager is the key.

Tune in to hear Matt’s suggestions for things that an affiliate should ask when contacting their affiliate manager in that situation. The manager can often offer useful advice for how to increase conversions, which has to be done on the affiliate’s side of the equation.

This episode of Affiliate Buzz also discusses topics like banners and some of the most lucrative affiliate marketing opportunities happening in SmarterChaos. You won’t want to miss a second, so tune in to hear the entire half-hour long discussion now!