In this episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Simon Delaney, CEO at Databowl. They discuss the complexities of lead generation campaigns and the challenges faced by affiliate program managers. Simon shares his extensive experience in the lead generation industry, detailing his career trajectory to founding Databowl. The conversation covers the different types of leads, the importance of qualifying lead generators, and the necessity of transparency in affiliate marketing to avoid fraud and ensure successful campaigns.

Key segments of this podcast and where you can tune in to go direct:
 - 06:54 Understanding lead generation types
 - 12:02 Asking the right questions
 - 26:09 The future of lead generation and technology

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