The Affiliate Marketing Podcast

In this episode, host Lee-Ann Johnstone interviews René Ackermann, the Head of Social and Community at MBG Digital, about the importance of community building in the crypto industry and how to create impactful video campaigns. They discuss the role of community in building trust and transparency, the value of brand ambassadors like Michael Bisping, and the power of video content in engaging audiences. They also explore the challenges and strategies of working with ambassadors and share insights on the future of video content and community building in the crypto marketing space.

Talking points include:

• Community building is crucial in the crypto industry as it creates trust and transparency among users.
• Video content plays a significant role in engaging audiences and should be authentic, fun, and tailored to the brand's identity.
• Education is important in the crypto space, and creating video content that simplifies complex processes can help onboard new users.

Listen to find out more about:

• Challenges and strategies of working with Ambassadors
• The importance of community building in the crypto industry
• Tips for producing video content

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

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In this episode, Lee-Ann interviews Agni Raitar, the Head of Affiliates at Diversum Partners, about running and launching a successful crypto affiliate program in the iGaming industry. They discuss the importance of branding in building trust with affiliates, the differences between crypto and fiat affiliates, the role of community in the crypto space, and the future of affiliate marketing in the crypto industry.

Talking points include:

• Building a community and maintaining open communication with affiliates is key to success.
• Affiliate marketing in the crypto space is evolving, with a focus on micro-influencers and advocacy.
• The future of affiliate marketing in the crypto industry involves integrating blockchain technology and finding new ways to attract partners.

Key segments of this podcast and where you can tune in to go direct:
[02:26] The Importance of branding in the Crypto Space
[15:13] Attracting Crypto Casino Affiliates
[24:08] The Future of Affiliate Marketing in the Crypto Industry

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

Welcome back to a brand new season of the Affiliate Marketing Podcast. Season 18 is  sponsored by Diversum Partners and in this first episode, Lee-Ann is joined by Dagmar Janssen, Director of SEO and Onsite Content at MGB-Digital. They discuss:

• Hot topics in SEO
• Leaked Google documents
• The importance of site authority
• The impact of Exact Match Domains (EMDs) 
• The use of repurposed or expired domains
• …and much more!

Key segments of this podcast and where you can tune in to go direct:
[04:13] Hot Topics in SEO and Leaked Google Documents
[19:07] Parasitic SEO
[20:23] Future-Proofing SEO Strategies for iGaming Affiliates

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

Welcome to the final episode of Season 17 of the Affiliate Marketing Podcast, brought to you by impact.com. Throughout this season, we’ve been graced with incredible guests, sharing valuable insights, strategies, and predictions for the future of affiliate marketing, especially as we head toward the peak sales season in 2024.

In case you missed any episodes, don’t worry! This episode will give you a rundown of the best advice from our lineup of experts. You can catch-up on all of the episodes over on our YouTube channel. Remember to subscribe to our weekly podcast to keep updated on all things affiliate marketing.

Now, let’s dive into the key takeaways from Season 17!…

Listen to find out more about:

• Why does it take affiliates so long to get the credit they deserve?
• Advocacy Programs and blurring the lines
• Leveraging TikTok for Business

Key segments of this podcast and where you can tune in to go direct:
[02:28] The three fundamental changes in the affiliate marketing industry.
[29:05] Why it is so important for brands to consider their segmentation right now.[38:05] Coming up in Season 18 – we’ll explore the world of Crypto and Blockchain Marketing!

ELEVATE Summit 2024 – LONDON
Join us in London on 16-17 September.
Limited Tickets Remain! GET YOUR TICKET HERE

Tickets to this two-day conference at Park Plaza Westminster Bridge, include: 

• Full two-day conference and keynote speaker line-up (Learning from the best in the industry) 
• Access to specific Masterclasses helping you level up your performance and skills development
• Lunch and Refreshments FREE on both days
• Networking and Exhibitor Area
• Matchmaking meet-ups
• A Social Networking party

Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.

Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

In this episode of the Affiliate Marketing Podcast, Lee-Ann interviews Will Fraser, Head of impact.com/Advocate, about the importance of customer advocacy in the partnership economy.

Will was the CEO and co-founder of SaaSquatch, a customer referral platform acquired by impact.com and he has helped companies around the globe build high-performing customer referral programs.

Listen in as their conversation explores how advocacy is crucial because there is a low trust in ads, and people trust the recommendations of their friends. Will also emphasizes the blurring lines between consumers, influencers, and affiliates, and the need for innovative consumer experiences in the affiliate space.

Listen to find out more about:

• How B2B SaaS companies can also benefit from advocacy programs
• Advocacy programs can serve as a farm team for other partnership channels, as advocates can be promoted to influencers or affiliates.
• The importance to have buy-in from the team and commit to the program for at least a year.

Key segments of this podcast and where you can tune in to go direct:
[10:45] Building an Advocacy Program: Benefits and best practices
[23:21] From Advocates to Influencers: The Farm Team of Partnerships
[24:58] The future of Affiliate Marketing?

ELEVATE Summit 2024 – LONDON
Join us in London on 16-17 September.
Limited Tickets Remain! GET YOUR TICKET HERE

Tickets to this two-day conference at Park Plaza Westminster Bridge, include: 

• Full two-day conference and keynote speaker line-up (Learning from the best in the industry) 
• Access to specific Masterclasses helping you level up your performance and skills development
• Lunch and Refreshments FREE on both days
• Networking and Exhibitor Area
• Matchmaking meet-ups
• A Social Networking party

Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.

Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” 

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 

Subscribe to our podcast HERE!

Send me a text with your questions

In this episode, Lee-Ann interviews Chris Pettit, CEO and Co-Founder at Revving. The hot topics of improving cashflow and growing your affiliate business are discussed, as well as how Chris identified the problem of delayed payments in the digital economy, particularly in ad tech and affiliate marketing. Wait for some stats to make you sit up and take notice! Chris explains how Revving.io uses technology to compress payment terms and provide instant payments to publishers, ultimately improving cashflow and enabling businesses to grow.

Listen to find out more about:

• Revving.io's technology and platform provide visibility and access to capital, allowing businesses to innovate and transform their operations.
• Why faster payments can lead to better planning, resource allocation, and ROI for affiliates.
• Affiliates and brands should consider the impact of working capital

Key segments of this podcast and where you can tune in to go direct:
[07:00] The impact of delayed payments and extended payment terms
[23:50] Transforming Affiliate payments and enabling innovation
[28:30] Taking Action: Considering operational financing and contacting Revving.io

ELEVATE Summit 2024 – LONDON
Join us in London on 16-17 September.
Limited Tickets Remain! GET YOUR TICKET HERE

Tickets to this two-day conference at Park Plaza Westminster Bridge, include: 

• Full two-day conference and keynote speaker line-up (Learning from the best in the industry) 
• Access to specific Masterclasses helping you level up your performance and skills development
• Lunch and Refreshments FREE on both days
• Networking and Exhibitor Area
• Matchmaking meet-ups
• A Social Networking party

Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.

Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

This week on the Affiliate Marketing Podcast, Lee-Ann interviews Marthe Berlin the Regional Vice President of Publisher Development at Impact.com. They discuss Marthe's journey in affiliate marketing and the importance of program segmentation. They also talk about the challenges of scaling affiliate programs and share tips for successful outreach and partnership building.

Visit the PXA Academy for lots of resources relating to partner segmentation – simply click here.

Listen to find out more about:

• Focus on finding the five that bring results
• Scaling affiliate programs: Challenges and tips
• Strategic approaches to affiliate recruitment

Key segments of this podcast and where you can tune in to go direct:
[08:05] Importance of Program Segmentation
[11:44] Challenges and Tips for Scaling Programs
[29:26] Scoping Partners

Download the Affiliate Marketing Podcast Kit 

ELEVATE Summit 2024 – LONDON

Join us in London on 16-17 September.

Limited Tickets Remain! GET YOUR TICKET HERE

Tickets to this two-day conference at Park Plaza Westminster Bridge, include: 

• Full two-day conference and keynote speaker line-up (Learning from the best in the industry) 
• Access to specific Masterclasses helping you level up your performance and skills development
• Lunch and Refreshments FREE on both days
• Networking and Exhibitor Area
• Matchmaking meet-ups
• A Social Networking party

Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.

Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

In this episode of the Affiliate Marketing Podcast, Lee-Ann interviews Max Ciccotosto, Chief Product Officer at Impact.com, about his career in affiliate marketing and the development of Mediarails. Max shares his journey from being a publisher to working on the brand side and eventually developing a product to address the challenges he faced. Max also shares his insights on the future of affiliate marketing and the role of technology in driving growth.

Listen to find out more about:

• Optimizing outreach and onboarding
• Setting clear goals and understanding risk
• The future of affiliate marketing lies in the continued growth of partnership channels and the development of technology to support them.

Key segments of this podcast and where you can tune in to go direct:
[04:30] Mediarails: Automating partner engagement
[21:09] The Future of Affiliate Marketing and Technology
[24:11] Top tips for growing Affiliate Programs

Download the Affiliate Marketing Podcast Kit

ELEVATE Summit 2024 – LONDON
Join us in London on 16-17 September.
Limited Tickets Remain! GET YOUR TICKET HERE

Tickets to this two-day conference at Park Plaza Westminster Bridge, include: 

• Full two-day conference and keynote speaker line-up (Learning from the best in the industry) 
• Access to specific Masterclasses helping you level up your performance and skills development
• Lunch and Refreshments FREE on both days
• Networking and Exhibitor Area
• Matchmaking meet-ups
• A Social Networking party

Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.

Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

On this week’s podcast, Amy Scanlon, the GM of Affiliate Practice at Right Side Up, shares insights on affiliate marketing, the role of affiliate specialists, the changing landscape of the industry, and the importance of talent and data-driven decision-making.

Amy emphasises the need for a holistic approach to affiliate marketing, the value of partnerships, and the evolving role of affiliate managers in the digital mix.

Listen to find out more about:

• Affiliate marketing requires a holistic approach that integrates partnerships at every stage of the digital mix.
• Talent and data-driven decision-making are crucial for the success of affiliate programs in the changing landscape of the industry.
• The Holistic Approach to Affiliate Marketing.

Key segments of this podcast and where you can tune in to go direct:
[19:40] User-generated content – adding value and buyer behavior
[25:00] Diversify the value and the volume
[30:35] Our customers are changing and the way that they engage with the media mix

ELEVATE Summit 2024 – LONDON
Join us in London on 16-17 September.
Limited Tickets Remain! GET YOUR TICKET HERE

Tickets to this two-day conference at Park Plaza Westminster Bridge, include: 

• Full two-day conference and keynote speaker line-up (Learning from the best in the industry) 
• Access to specific Masterclasses helping you level up your performance and skills development
• Lunch and Refreshments FREE on both days
• Networking and Exhibitor Area
• Matchmaking meet-ups
• A Social Networking party

Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights. 

Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

In this episode of the Affiliate Marketing Podcast, Vana Han, Head of Global Affiliate for TikTok Business, joins Lee-Ann. Vana discusses the affiliate program that TikTok for Business has and how it targets SMB advertisers. Vana shares strategies for scaling an affiliate program, including narrowing down the focus on key partners and growing existing partners.

Talking points include:

• Challenges in the content creator ecosystem
• Balancing AI and human creativity in Marketing
• Ensuring transparency without compromising security.

Vana will be speaking at our ELEVATE Summit in London, this September. Get your ticket now to hear Vana speak out on emerging trends, challenges, and opportunities at the intersection of performance marketing and lead generation.

Listen to find out more about:

• Vana’s career journey and transferable skills 
• Leveraging partnerships for growth
• Treating Affiliates as partners, not suppliers

Key segments of this podcast and where you can tune in to go direct:
[10:24] Staying up-to-date with current trends
[25:30] Challenges in the Content Creator Ecosystem
[34:08] Advice for Affiliate Managers 

ELEVATE Summit 2024 – LONDON

Meet Vana at ELEVATE! Join us in London on 16-17 September.

Limited Tickets Remain! GET YOUR TICKET HERE

Tickets to this two-day conference at Park Plaza Westminster Bridge, include: 

• Full two-day conference and keynote speaker line-up (Learning from the best in the industry) 
• Access to specific Masterclasses helping you level up your performance and skills development
• Lunch and Refreshments FREE on both days
• Networking and Exhibitor Area
• Matchmaking meet-ups
• A Social Networking party

Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions