Welcome to a brand new season of the Affiliate Marketing Podcast. In this episode, host Lee-Ann Johnstone speaks with Jamie White, Co-founder of Brand Partnerships, about the growing importance of brand collaborations in the marketing landscape.

They discuss the steps brands should take to initiate partnerships, the challenges they may face, and best practices for successful collaborations. Jamie emphasizes the need for clear objectives, the importance of identifying the right partners, and the potential for significant growth in the brand partnership space. The conversation also highlights the role of the Brand Partnerships platform in facilitating these connections and the future of brand collaborations in the marketing strategy.

Listen to find out more about:

• The steps required to begin the process in pursuing brand partnerships
• Best practices for successful collaborations
• The challenges faced in building brand partnerships

Key segments of this podcast and where you can tune in to go direct:
[03:25] The Need for Brand Collaborations
[11:03] Identifying the Right Partners
[28:25] The Future of Brand Partnerships

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“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
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The time has come to wrap-up another successful season of the Affiliate Marketing Podcast. For our final episode of Season 18, Lee-Ann reflects on the highlights, featuring insights from various industry experts. The conversation covers essential topics such as: SEO strategies, branding, community marketing, the impact of regulations, and the transformative potential of blockchain technology in affiliate marketing. Each guest shares valuable lessons and actionable insights that can help practitioners navigate the evolving landscape of affiliate marketing.

Listen to find out more about:

• Why authenticity is key for influencers to engage their audience.
• How lead generation requires clear objectives and transparency
• Blockchain technology –  offers instant payouts for affiliates.

Key segments of this podcast and where you can tune in to go direct:
[00:00] Season 18 Overview and Highlights
[04:42] Crypto and iGaming Intersection
[28:04] US Brand Survey Insights with Tricia Meyer

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

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In this podcast episode, Lee-Ann Johnstone interviews Tricia Meyer, the executive director of the Performance Marketing Association (PMA), discussing insights from a recent brand survey.

They explore the significance of agency involvement in affiliate marketing, trends in advertiser spending, the importance of segmentation, and the impact of pricing models. The conversation also touches on the focus on profitability, program maturity, and the strategic use of subnetworks.

Key segments of this podcast and where you can tune in to go direct:
[04:12] The Significance of Agency Involvement
[21:10] Future Predictions for Performance Marketing
[24:17] Good Things Take Time – Top Tips to Take Away

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Send me a text with your questions

In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone interviews Social Media Expert Joe Sbiti. Joe shares his journey from creating faceless content to building a community and monetizing his efforts through various platforms.

Joe shares insights on the dynamics of brand collaborations, the importance of authenticity in content creation, and the evolving landscape of affiliate marketing. He emphasizes the need for personalized outreach from brands, the role of AI in content generation, and the significance of building genuine relationships in the industry. Joe also discusses emerging trends in social commerce and the balance between short-form and long-form content.

Key segments of this podcast and where you can tune in to go direct:
[03:34] The Rise of Faceless Content Creation
[12:25] Building Authentic Relationships with Brands
[27:10] Trends in Content Marketing and Social Commerce

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Send me a text with your questions

On this week’s episode of the Affiliate Marketing Podcast, Lee-Ann interviews Kevin Edwards from the APMA about the recent State of the Nation report on affiliate marketing.

They discuss the growth of the affiliate marketing industry, the role of influencers, the importance of training and education, and future trends in the sector. The conversation highlights the significant financial impact of affiliate marketing in the UK and the need for brands to adapt to a rapidly changing landscape.

Key segments of this podcast and where you can tune in to go direct:
[03:00] Understanding the Growth of Affiliate Marketing
[15:55] The Impact of Publishers and Brands on Affiliate Success
[18:19] Challenges in Training and Education for Affiliate Marketing

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

In this episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Simon Delaney, CEO at Databowl. They discuss the complexities of lead generation campaigns and the challenges faced by affiliate program managers. Simon shares his extensive experience in the lead generation industry, detailing his career trajectory to founding Databowl. The conversation covers the different types of leads, the importance of qualifying lead generators, and the necessity of transparency in affiliate marketing to avoid fraud and ensure successful campaigns.

Key segments of this podcast and where you can tune in to go direct:
 - 06:54 Understanding lead generation types
 - 12:02 Asking the right questions
 - 26:09 The future of lead generation and technology

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Advertise on our Podcast!
Gain EXPOSURE and Get RESULTS by advertising on The Affiliate Marketing Podcast!

For affiliate managers, podcast ads can be more than just another ad. They are  a conversation. When a podcast host talks about a product or service, it feels more like a recommendation from a friend than a traditional advertisement. This level of trust and authenticity is hard to find elsewhere.

Read our blog on The Rise of Podcast Advertising here

Download the Affiliate Marketing Podcast Kit

Send me a text with your questions

In this conversation, Lee-Ann and Leandro Schlottchauer, CEO of Kuyen Labs/Fuul discuss the transformative potential of blockchain technology in affiliate marketing. Leandro shares his journey into the blockchain space, the development of Fuul, an affiliate marketing protocol that leverages blockchain for real-time payments and fraud prevention. They explore the benefits of integrating crypto payments, the importance of transparency, and the future of affiliate marketing as it evolves with blockchain technology.

Key segments of this podcast and where you can tune in to go direct:
04:50 The benefits of real-time payments in Affiliate Marketing
11:50 The future of Affiliate Marketing with blockchain technology
20:12 Some of the common difficulties brands face when they shift to crypto-friendly affiliate tracking solutions for their program

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Unlock Your Access to ELEVATE 2024 Virtual Summit – On Demand!
Missed out on the live ELEVATE 2024 Summit? Don’t worry—you can still access the game-changing content that’s transforming affiliate marketing and performance strategies.

Coming Soon!...
We’re excited to soon be able to offer you On-Demand Access to all workshops, masterclasses, panel discussions, and exclusive networking opportunities for 90 days!

Book Your Ticket
Your On-Demand ticket includes:

• Access to the recorded sessions, available to watch on demand for 90 days.
• Connection with delegates via our Networking App.
• Bonus content from past webinars and evergreen sessions.

Book your ticket now and take your business to new heights! We’ll let you know as soon as the content is ready for you to view at your leisure.

Send me a text with your questions

In this conversation, Lee-Ann and Gayla Huber, President of IntegriShield talk about the impact of the recent FTC guidance on increasing the ante on Consumer Protection , stamping out fake and paid consumer product reviews, and the use of AI in Affiliate Marketing content generation.

They explore the challenges posed by these recent guidance releases and the importance of education and awareness among affiliates and program managers who might be working in the US market. There is now a direct need for grassroots advocacy to support small businesses facing increasing marketing regulatory pressures.

The conversation highlights the potential future of affiliate marketing and the “gig” economy that props this industry up amidst increasing regulations and the necessity for marketers to adapt and stay informed to avoid serious fines.

Key segments of this podcast and where you can tune in to go direct:
04:40 - Recent FTC Guidelines and Their Impact
06:35 - Navigating Compliance in the Gig Economy
09:35 - The Role of AI in Affiliate Marketing
13:30 - Future Trends and Regulatory Challenges

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Subscribe to our podcast HERE!

Unlock Your Access to ELEVATE 2024 Virtual Summit – On Demand!
Missed out on the live ELEVATE 2024 Summit? Don’t worry—you can still access the game-changing content that’s transforming affiliate marketing and performance strategies.
We’re excited to offer you On-Demand Access to all workshops, masterclasses, panel discussions, and exclusive networking opportunities for 90 days!
Book Your Ticket

Your On-Demand ticket includes:

• Access to all the Masterclasses and Panel Discussions
• Direct connection with delegates via our Networking App.
• On Demand Access to watch at your leisure for the next 90 days

Book your ticket now and take your business to new heights! We’ll let you know as soon as the content is ready for you to view at your leisure.

Send me a text with your questions

In this episode, Lee-Ann interviews Roman German, the Chief Product Officer of MBG Digital, about the intersection of crypto and gaming. They discuss the importance of building communities around crypto casinos, the role of tokens in these communities, and the benefits of transparency and immediate payments in the crypto space. Roman predicts that in the next five years, all new casinos will be crypto casinos, and he encourages listeners to join crypto communities and explore the possibilities of integrating blockchain technology into their businesses.

Key segments of this podcast and where you can tune in to go direct:
[08:30] Understanding what a token on the blockchain is and how it is connected to the community
[18:04] Transparency with crypto currencies
[23:20] The future of crypto and the blockchain moving forward

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Unlock Your Access to ELEVATE 2024 Virtual Summit – On Demand!

Missed out on the live ELEVATE 2024 Summit? Don’t worry—you can still access the game-changing content that’s transforming affiliate marketing and performance strategies.

Coming Soon!...

We’re excited to soon be able to offer you On-Demand Access to all workshops, masterclasses, panel discussions, and exclusive networking opportunities for 90 days!

Book Your Ticket

Your On-Demand ticket includes:

• Access to the recorded sessions, available to watch on demand for 90 days.
• Connection with delegates via our Networking App.
• Bonus content from past webinars and evergreen sessions.

Book your ticket now and take your business to new heights! We’ll let you know as soon as the content is ready for you to view at your leisure.

Send me a text with your questions

In this episode, host Lee-Ann Johnstone interviews René Ackermann, the Head of Social and Community at MBG Digital, about the importance of community building in the crypto industry and how to create impactful video campaigns. They discuss the role of community in building trust and transparency, the value of brand ambassadors like Michael Bisping, and the power of video content in engaging audiences. They also explore the challenges and strategies of working with ambassadors and share insights on the future of video content and community building in the crypto marketing space.

Talking points include:

• Community building is crucial in the crypto industry as it creates trust and transparency among users.
• Video content plays a significant role in engaging audiences and should be authentic, fun, and tailored to the brand's identity.
• Education is important in the crypto space, and creating video content that simplifies complex processes can help onboard new users.

Listen to find out more about:

• Challenges and strategies of working with Ambassadors
• The importance of community building in the crypto industry
• Tips for producing video content

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions