Content Warning: Adult Themes
This episode contains discussions of adult themes, including topics related to the adult industry and sexual wellness. It is intended for individuals aged 18 and over.
Listener discretion is advised.

In this episode, Lee-Ann interviews Adam Fung from Lovehoney, exploring his journey into affiliate marketing and the unique challenges of managing an affiliate program in the adult industry. Adam shares insights on navigating the complexities of marketing sexual wellness products, the importance of influencer relationships, and strategies for seasonal campaigns. The conversation also touches on industry challenges, the skills needed for success, and the future of affiliate partnerships.

Key segments of this podcast and where you can tune in to go direct:
[05:25] Challenges and Strategies in Affiliate Marketing
[16:50] Skills for Success in Affiliate Management
[25:45] Future of Affiliate Partnerships and Networking

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

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Subscribe to our podcast HERE!

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This week, Lee-Ann chats with Khaled Mostafa, the co-founder of Beckett Stores, who shares his unique journey in the e-commerce and affiliate marketing space. Khaled discusses his early experiences with dropshipping, the importance of leveraging platforms like TikTok and Instagram, and the strategies he employs to grow his audience and drive sales. The conversation highlights the evolving nature of social media algorithms and the importance of adapting strategies accordingly, providing valuable insights for affiliate marketers and e-commerce entrepreneurs.

In this conversation, they also explore common mistakes made by affiliate managers and the significance of building strong relationships with content creators. The discussion also touches on future trends in influencer marketing, highlighting the shift towards community building over mere audience engagement. Khaled shares effective outreach strategies for creators, underscoring the need for personalized communication and patience in the affiliate marketing landscape.

Key segments of this podcast and where you can tune in to go direct:
[04:48] Leveraging TikTok and Instagram for E-commerce Success
[19:00] Building Trust and Authority in Affiliate Marketing
[32:15] Future Trends in Influencer Marketing

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

In this episode, Lee-Ann interviews Holly Hayes, a digital marketing expert, discussing her journey in influencer marketing and social media. Holly shares insights on building shareable content, maintaining community engagement, and the importance of storytelling in marketing. The conversation also delves into strategies for affiliate managers to connect with influencers and create long-term partnerships, emphasizing the need for authenticity and understanding audience needs. The discussion concludes with practical tips for marketers to enhance their online presence and engage their audience effectively.

Key segments of this podcast and where you can tune in to go direct:
[11:30] Building Authentic Connections in Affiliate Marketing
[23:20] Engaging Influencers for Long-Term Partnerships
[33:30] Fact-checking sources of information is vital for credibility

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

Welcome back to the Affiliate Marketing Podcast! In this second episode of 2025, we’re diving into actionable strategies for the year ahead. With many of us settling back into work mode, it’s the perfect time to rethink your goals and predictions for 2025.

This week, we’re sharing the highlights from our recent LinkedIn Audio event. Hosted by: Rosanne Govender (Head of Growth Marketing at Affiverse), Leanna Klyne (Affiverse’s Head of Agency), and Afffiverse CEO and Founder, Lee-Ann Johnstone, this event gathered insights from the community on what’s new and trending in affiliate marketing. If you missed the live session, subscribe to our newsletter here,  to ensure you’re always in the loop for future pop-up audio events—a fantastic opportunity to engage, learn, and grow together.

Our thanks go to Natalie Ziemba for your contribution to the live Audio session, hopping on to speak from the USA – building community and exchanging ideas is how we ALL learn.

Key segments of this podcast and where you can tune in to go direct:
[02:30] Key Trends in Affiliate Marketing for 2025
[16:40] Channel Diversification Strategies
[26:05] Exploring Beyond Vertical Boundaries

We want to hear from YOU!
Fancy featuring on The Affiliate Marketing Podcast?
Perhaps you’d like to contribute your expertise to Affiverse Media or pen a piece for the Affiverse Magazine? Your voice matters and our audience is waiting to hear from you!
Simply complete this form to be considered.

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

In this celebratory New Year episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone, founder of Affiverse, reflects on an exceptional 2024 while looking ahead to the trends and opportunities shaping affiliate marketing in 2025.

Key segments of this podcast and where you can tune in to go direct:
[04:35] Trends to Watch in 2025
[08:50] AI and Automation in Affiliate Marketing
[11:42] Looking Ahead: Upcoming Events and what’s in store for Affiverse

We want to hear from YOU!
Would you like to feature on The Affiliate Marketing Podcast?
Perhaps you’d like to contribute your expertise to Affiverse Media or the Affiverse Magazine? Your voice matters and our audience is waiting to hear from you!

Simply complete this form to be considered and help us to help the world do affiliate marketing – BETTER!

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

This week on the Affiliate Marketing Podcast, Lee-Ann reflects on this holiday season. Join us as we wrap up 2024 with a heartfelt look back on a year filled with growth, surprises, and invaluable lessons. From industry trends to personal milestones, this episode is a blend of gratitude, insights, and a look ahead to the opportunities that 2025 holds.

Key segments of this podcast and where you can tune in to go direct:
[00:29] Opening Reflections: "Was 2024 the year you expected?"
[01:35] Celebrating Community Wins: Highlights from Affiverse's growth journey.[07:50] Lessons learned in 2024.

We want to hear from YOU!
Fancy featuring on The Affiliate Marketing Podcast?
Perhaps you’d like to contribute your expertise to Affiverse Media or pen a piece for the Affiverse Magazine? Your voice matters and our audience is waiting to hear from you!
Simply complete this form to be considered.

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

In this episode of the Affiliate Marketing Podcast, Lee-Ann and Jim Nichols delve into the critical topic of affiliate marketing budgets. They explore the reasons behind the underfunding of affiliate marketing compared to other digital channels, the industry's reputation challenges, and the importance of storytelling in conveying the value of affiliate marketing.

The conversation highlights the evolving landscape of affiliate marketing and the necessity for affiliate managers to position themselves as service providers within their organizations.They conclude with actionable strategies for marketers to secure budgets and enhance their affiliate marketing efforts.

Key segments of this podcast and where you can tune in to go direct:
[03:48] The Current State of Affiliate Marketing
[17:30] Integrating Affiliate Programs with Brand Strategy
[26:43] Key Strategies for Securing Budget

We want to hear from YOU!
Would you like to feature on The Affiliate Marketing Podcast?
Perhaps you’d like to contribute your expertise to Affiverse Media or the Affiverse Magazine? Your voice matters and our audience is waiting to hear from you!
Simply complete this form to be considered and help us to help the world do affiliate marketing – BETTER!

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

In this episode, Lee-Ann Johnstone interviews John LoBrutto, an expert in affiliate marketing, focusing on the unique aspects of SaaS affiliate programs. They discuss foundational elements, the right timing for launching an affiliate program, the importance of branding, and the types of affiliates that are most effective for SaaS products. John shares insights on the challenges faced by SaaS affiliate programs and emphasizes the need for a strategic approach to maximize success.

They highlight the need for effective communication, the value of expertise, and the significance of listening to affiliates for product development. The discussion culminates in practical tips for achieving success in affiliate marketing, focusing on loyalty and trust.

Listen to find out more about:

• Understanding the service aspect is crucial for SaaS affiliate marketing.
• SaaS products are not impulse buys; they require a different marketing approach.
• Effective communication with affiliates drives success.

Key segments of this podcast and where you can tune in to go direct:
[06:12] When to Start an Affiliate Program
[16:50] Challenges in SaaS Affiliate Programs
[33:40] Tips for Affiliate Success

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Dave Gowans from Browser to Buyer about the significance of Conversion Rate Optimization (CRO) for businesses, especially as we approach 2025. They discuss the importance of understanding conversion rates, identifying barriers to conversion, and the role of user research in optimizing conversion strategies. The discussion also covers strategic testing methods to ensure effective CRO and the value of seeking expert help to achieve better results.

Listen to find out more about:

• Actionable steps for businesses to implement in their CRO strategies for 2025.
• Identifying the right opportunities is key to effective optimization.
• Expert help can guide businesses in optimizing their conversion strategies.

Key segments of this podcast and where you can tune in to go direct:
[04:45]  Making the best of the traffic you’ve got.
[06:40] The five tactical steps you need to take.
[27:44] The importance of the results you gain and how they can guide you.

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

Welcome to a brand new season of the Affiliate Marketing Podcast. In this episode, host Lee-Ann Johnstone speaks with Jamie White, Co-founder of Brand Partnerships, about the growing importance of brand collaborations in the marketing landscape.

They discuss the steps brands should take to initiate partnerships, the challenges they may face, and best practices for successful collaborations. Jamie emphasizes the need for clear objectives, the importance of identifying the right partners, and the potential for significant growth in the brand partnership space. The conversation also highlights the role of the Brand Partnerships platform in facilitating these connections and the future of brand collaborations in the marketing strategy.

Listen to find out more about:

• The steps required to begin the process in pursuing brand partnerships
• Best practices for successful collaborations
• The challenges faced in building brand partnerships

Key segments of this podcast and where you can tune in to go direct:
[03:25] The Need for Brand Collaborations
[11:03] Identifying the Right Partners
[28:25] The Future of Brand Partnerships

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions