The affiliate marketing podcast is back with another amazingly insightful episode! On this week’s episode, we are delighted to be joined by Niels de Groot, Head of Global Partnerships at Awin Access. 

Niels has more than 10 years of experience in the affiliate partner industry and has been at Awin for more than eight years in different capacities. Being passionate about SMEs, he joined the global Awin Access team to focus on creating partnerships and helping agencies, business organisations and ambassadors amongst others to be equally passionate about SMEs and how they can generate organic growth through affiliate partnerships.

Listen to find out more about: 

• Why small businesses should consider launching affiliate programmes 
• The importance of technology and developments such as Artificial Intelligence within affiliate marketing 
• How to know if your small business is ready for an affiliate programme

[00:40] - Niels discusses his background in affiliate marketing and what led him to his current role  

[05:55] – Learn about the tools Awin Access has available to brands to help with referrals and sales

[16:35] – Niels advises small businesses of the initial costs of setting up an affiliate programme and how to make the set up easier

[23:43] – Niels shares some recent success stories from his company and what other businesses can learn from them 

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Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!  

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