On this week’s podcast, Amy Scanlon, the GM of Affiliate Practice at Right Side Up, shares insights on affiliate marketing, the role of affiliate specialists, the changing landscape of the industry, and the importance of talent and data-driven decision-making.

Amy emphasises the need for a holistic approach to affiliate marketing, the value of partnerships, and the evolving role of affiliate managers in the digital mix.

Listen to find out more about:

• Affiliate marketing requires a holistic approach that integrates partnerships at every stage of the digital mix.
• Talent and data-driven decision-making are crucial for the success of affiliate programs in the changing landscape of the industry.
• The Holistic Approach to Affiliate Marketing.

Key segments of this podcast and where you can tune in to go direct:
[19:40] User-generated content – adding value and buyer behavior
[25:00] Diversify the value and the volume
[30:35] Our customers are changing and the way that they engage with the media mix

ELEVATE Summit 2024 – LONDON
Join us in London on 16-17 September.
Limited Tickets Remain! GET YOUR TICKET HERE

Tickets to this two-day conference at Park Plaza Westminster Bridge, include: 

• Full two-day conference and keynote speaker line-up (Learning from the best in the industry) 
• Access to specific Masterclasses helping you level up your performance and skills development
• Lunch and Refreshments FREE on both days
• Networking and Exhibitor Area
• Matchmaking meet-ups
• A Social Networking party

Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights. 

Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.

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