Sign up to save your podcasts
Or
Share After WPP reckoning: The case for and against principal media
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
After WPP reckoning: The case for and against principal media
A decade after the ANA’s bombshell report, the WPP debacle has forced a new standard of clarity in media buying. This week, Digiday executive editor of news Seb Joseph and Michael Burgi, senior editor of media buying and planning, join the Digiday Podcast to discuss why agencies are leaning into principal trading, and why some brands are finally reining them in.
View all episodes
By Digiday
4.4
103103 ratings
A decade after the ANA’s bombshell report, the WPP debacle has forced a new standard of clarity in media buying. This week, Digiday executive editor of news Seb Joseph and Michael Burgi, senior editor of media buying and planning, join the Digiday Podcast to discuss why agencies are leaning into principal trading, and why some brands are finally reining them in.
More shows like The Digiday Podcast
View all
Pivot
9,757 Listeners
Decoder with Nilay Patel
3,145 Listeners
Channels with Peter Kafka
554 Listeners
HBR IdeaCast
148 Listeners
Digiday Live
7 Listeners
Masters of Scale
3,989 Listeners
The Modern Retail Podcast
79 Listeners
Think Fast Talk Smart: Communication Techniques
826 Listeners
The Prof G Pod with Scott Galloway
5,657 Listeners
Hard Fork
5,595 Listeners
The Powers That Be: Daily
379 Listeners
Ankler Agenda
118 Listeners
On with Kara Swisher
3,561 Listeners
DealBook Summit
60 Listeners
Prof G Markets
1,478 Listeners
Mixed Signals from Semafor Media
201 Listeners
The Grill Room
60 Listeners