Ag Sales Professional's Podcast by Greg Martinelli

The most competent salesperson in the market

And the 4 levels of competence

      

In any training workshop, there always comes a time when a bit of comedy breaks out.  The chart above seems to always draw out one of those moments.  When the subject turns to competence and consciousness, we tend to make a lot of jokes at our peer’s or manager’s expense.  The chart looks lofty and more like abstract theory.  Yet closer scrutiny reveals an interesting concept in how we learn.  And how we stop learning as we progress through our sales career.

Across the board in the pre-workshop surveys and assessments, the number one motivating factor for Ag salespeople is to be most competent salesperson in their market.  Mostly, this refers to technical competence and the ability to grow the most-best crops/livestock, to be the most competent ag lender, the most knowledgeable on tractors, crop insurance, etc.  This is great and definitely part of our jobs; to be competent with our products.

To achieve this level of competence, we need to have a steady diet of learning.  However, learning is a challenge at different stages of our career.  Let’s examine what happens from the beginning of our sales career, through the middle years and into the later years.  I found the Competence-Consciousness quadrants to be helpful to understand the stages of learning we go through as adults.

 

If this podcast helped you on your journey to being more effective in your selling, I ask you to share it with those who might also benefit from it.

Sign up for my weekly blog and podcast using the links on this page

As a final request, take a look at the newest book on the market written specifically for you!

   A Season for Sales:  Your Guide to Ag Sales Success 

The only book written specifically for the Ag Sales Professional, by an Ag Sales Professional!

Laser Focus in Ag Sales

The 3 customers who are killing your sales productivity

Both light and water can be so focused that they cut through large blocks of steel.  Amazing when you think about it.  The same water that you swim in for recreation, can be focused through a high-pressure nozzle to cut steel.  The same light that you can’t even touch, can be focused to perform surgery or cut through hardened steel.

As an Ag sales professional, your use of time is no different....

Listen in as we become more effective at using the most critical resource we have to offer, Our Time!

 

 

If this podcast helped you on your journey to being more effective in your selling, I ask you to share it with those who might also benefit from it.

Sign up for my weekly blog and podcast using the links on this page

As a final request, take a look at the newest book on the market written specifically for you!

   A Season for Sales:  Your Guide to Ag Sales Success 

The only book written specifically for the Ag Sales Professional, by an Ag Sales Professional!

 

6 Ways to Add Value when selling in Agribusiness

Are you struggling to stand out and getting caught in price resistance?

       Listen in today as I discuss the importance of selling on the Customer's Value

 

 

If this podcast helped you on your journey to being more effective in your selling, I ask you to share it with those who might also benefit from it.

Sign up for my weekly blog and podcast using the links on this page

As a final request, take a look at the newest book on the market written specifically for you!

   A Season for Sales:  Your Guide to Ag Sales Success 

The only book written specifically for the Ag Sales Professional, by an Ag Sales Professional!

Is the on-farm salesperson essential?

2 Takeaways from the recent Farm Journal Survey

       Listen in today as I discuss the recent Farm Journal Survey

 

 

If this podcast helped you on your journey to being more effective in your selling, I ask you to share it with those who might also benefit from it.

Sign up for my weekly blog and podcast using the links on this page

As a final request, take a look at the newest book on the market written specifically for you!

   A Season for Sales:  Your Guide to Ag Sales Success 

The only book written specifically for the Ag Sales Professional, by an Ag Sales Professional!

The 2 Choke Points in Selling and their 3 Causes

Which part of the sales process are you stuck on?

       Listen in today as I discuss how every process - including your selling process - has a choke point.  IT's that one limiting factor that holds you back.

 

If this podcast helped you on your journey to being more effective in your selling, I ask you to share it with those who might also benefit from it.

Sign up for my weekly blog and podcast using the links on this page

As a final request, take a look at the newest book on the market written specifically for you!

   A Season for Sales:  Your Guide to Ag Sales Success 

The only book written specifically for the Ag Sales Professional, by an Ag Sales Professional!

Selling Stress

4 ways to manage your stress when selling

       Listen in today as I discuss methods for dealing with stress when selling to your stressed out customers!

 

If this podcast helped you on your journey to being more effective in your selling, I ask you to share it with those who might also benefit from it.

Sign up for my weekly blog and podcast using the links on this page

As a final request, take a look at the newest book on the market written specifically for you!

   A Season for Sales:  Your Guide to Ag Sales Success 

The only book written specifically for the Ag Sales Professional, by an Ag Sales Professional!

Focus on the Negative to Increase Sales

Co-create the solution to achieve the Impact

“Why do you always focus on the negative?”  he asked.

I explained that I liked to get all the bad news out in the open so we could deal with it.  We then had a debate over supper about the technique of bringing out negativity on a sales call (a pre-emptive strike strategy).

Click on the Audio above to listen to the rest of the story!

If this podcast helped you on your journey to being more effective in your selling, I ask you to share it with those who might also benefit from it.

Sign up for my weekly blog and podcast using the links on this page

As a final request, take a look at the newest book on the market written specifically for you!

   A Season for Sales:  Your Guide to Ag Sales Success 

The only book written specifically for the Ag Sales Professional, by an Ag Sales Professional!

Go from Monologue to Dialogue

4 Ways to increase customer engagement on your sales calls

 

 

If this podcast helped you on your journey to being more effective in your selling, I ask you to share it with those who might also benefit from it.

Sign up for my weekly blog and podcast using the links on this page

As a final request, take a look at the newest book on the market written specifically for you!

   A Season for Sales:  Your Guide to Ag Sales Success 

The only book written specifically for the Ag Sales Professional, by an Ag Sales Professional!

The #1 Virtual Selling Tip

From someone who made 3 virtual mistakes

 

Watch the Video

If this podcast helped you on your journey to being more effective in your selling, I ask you to share it with those who might also benefit from it.

Sign up for my weekly blog and podcast using the links on this page

As a final request, take a look at the newest book on the market written specifically for you!

   A Season for Sales:  Your Guide to Ag Sales Success 

The only book written specifically for the Ag Sales Professional, by an Ag Sales Professional!

The Courage to Sell

Are your fears undermining your sales results?

 

If this podcast helped you on your journey to being more effective in your selling, I ask you to share it with those who might also benefit from it.

Sign up for my weekly blog and podcast using the links on this page

As a final request, take a look at the newest book on the market written specifically for you!

   A Season for Sales:  Your Guide to Ag Sales Success 

The only book written specifically for the Ag Sales Professional, by an Ag Sales Professional!