"It is a cringe-worthy advert produced by Qatar Airways, starring the players of Barcelona. It is 40 seconds of distilled ideology at its purest. Messi and the gang roll up to the check-in desk in their rock-star gear. Behind them lies a void of squeaky clean airport marble, like a hospital for rich people. It is notable how the 105,000 fans who attend each home game have been erased from this fantasy. And all of this with Samsung suitcases."

In Episode Sixteen we look back at Alexander Shea's 'Against Sanitised Football' from Issue Seventeen. Can fans fight back against clubs who seek to ignore their history for bland branding?

If you have any feedback comments or suggestions email [email protected] or find us on Twitter @blzzrd.

Alexander Shea researches football ultra groups who mobilise as paramilitaries during international warfare. Based at the University of Oxford, he is currently researching the phenomenon in the former Yugoslavia, contemporary Ukraine and Armenia. Twitter: @Alexander_Shea.

Issue Seventeen, like all issues of The Blizzard is available on a pay-what-you-like basis from www.theblizzard.co.uk. Digital downloads cost as little as 1p each (RRP £3), while print versions are available from £6 + postage (RRP £12). You can also find us on the Kindle and Google Play stores.