What are the benefits and challenges of running a PR agency outside London? That’s the topic of PRWeek UK’s latest Beyond the Noise podcast.

Joining UK news editor Siobhan Holt this week is Charles Tattersall, executive chairman, and Martin Currie, chief executive from Citypress in Manchester; alongside Jane Ainsworth managing director of Birmingham-based PR agency, WPR.  

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or on your favourite platform.

In the episode, the three comms bosses take a closer look at trading outside of London and discuss areas of business growth. 

They debate if PR is too London-centric; and address the biggest misconceptions are about being a regionally-based PR business. 

The three leaders chat about the current PR and comms recruitment market and how they’ve seen a rise in talent searching for agencies in cities such as Manchester and Birmingham.

The comms chiefs also share their views on Omnicom’s acquisition of Interpublic; the impact of COVID-19 on the sector five years on from the first UK lockdown; and how they are using AI technology.   

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