Client-agency relationships, acquisitions and how agencies are really using AI – these are among the topics discussed in PRWeek UK’s latest podcast.

This week’s edition of Beyond the Noise features insights from the PRWeek UK Top 150 questionnaire, which asked comms consultancies about a range of issues affecting their businesses. Click here to access the articles published to date.

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify or on your favourite platform.

PRWeek journalists Danny Rogers (editor-in-chief), John Harrington (UK editor) and Evie Barrett (senior reporter) analyse the data and pick out salient comments from agencies, taken from the Top 150 questionnaire.

Questions discussed include:

• How many agencies are asking for higher fees – and are they successful?
• Are clients becoming more demanding?
• How are agencies really using AI on a day-to-day basis?
• How many agencies plan to increase their mandatory office days?
• Are agencies still keen on acquisitions, and what does it tell us about the market?
• What are the top locations for new offices?

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