Agency Blueprint

Are you looking to make things easier as you grow and scale within your agency? There’s a framework with some foundational key ingredients necessary for growing and scaling your creative agency. 

In this episode of The Agency Blueprint, I explain the five key items that if implemented in your business, will lead to success. I explain in detail how you can improve yourself, your agency, and have a better understanding of your ideal client. 

If you’re keen on making work easier, outsourcing, and helping your clients achieve their goals, then this is the right podcast!  

Key Questions:   

• In what ways are you improving yourself to produce the best results for your client? (1:10) 
• What is the mindset you have around the management of your business? (5:03) 
• What tasks can you automate in your business to make work more efficient? (7:02) 
• How can you supplement yourself or strategically outsource so you have the resources to help you scale? [9:13] 

What You’ll Discover: 

• The importance of continually growing and having refined expertise around what you do (0:43) 
• Have a community of people who’ve been there before or are going through the same problem (3:32) 
• How to invest in technology for proper management tools and automation (6:10) 
• Have defined Standard Operating Processes (SOP) around how you work (7:51) 
• Understand your ideal client so you can provide a lifetime value (10:00) 

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

Weekly agency tactics YouTube Channel

Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

How would you like to get referrals for your agency without being overly promotional about it? 

In this episode of The Agency Blueprint, I’m joined by Stacey Brown Randall, award-winning author of Generating Business Referrals Without Asking. We talk about how you can generate referrals naturally without manipulation or compensation. 

If you want to know the secret to boosting your referral system, tune in to the podcast. 

Key Questions:  

• What is your center of influence and how can they help increase the agency’s referrals? (4:30) 
• What is the initial reason why someone would want to make a referral? (7:40) 
• How you can stay on top of mind so people will refer your agency? (14:26) 

What You’ll Discover: 

• The reality about getting referrals for your agency (1:53) 
• The 4 types of referral sources (4:03) 
• The psychology behind why people will refer you (12:18)

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

Weekly agency tactics YouTube Channel

Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Does it feel like your team isn’t performing as well as you want them to? Then, maybe it’s time for you to look at your leadership style. 

In this episode of The Agency Blueprint, I’m joined by Darren, one of our agency mentors. We talk about what it means to be a leader in a creative agency. And we discuss how leadership styles have changed over time, as well as how you can improve to be the driving force in your agency. 

If you want to learn how to be the leader who builds and fosters a relationship with your team, tune in to the podcast. 

Key Questions:  

• What is the difference between the leader of a country and an agency leader? (2:08) 
• How much has the workplace evolution changed the way agency owners should lead? (4:47) 
• What are the qualities of a good and bad leader? (15:28) 

What You’ll Discover: 

• The important role of an agency owner as the driving force of the agency (1:03) 
• The benefit of creating a circle of influence around your team that’s built on mutual respect (9:38) 
• How to interact and communicate with your team to establish mutual respect with each other (19:45)

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

Weekly agency tactics YouTube Channel

Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Is your agency in need of good reputation management? One of the best ways to do that is through targeted publicity. 

In this episode of The Agency Blueprint, I’m joined by Christine Haas, an Emmy award-winning TV anchor and the CEO of Christine Haas Media. She runs a firm dedicated to delivering publicity and branding in a simplified way. And we talk about what publicity means for agencies so you can use it to help boost your authority. 

Tune in to know how you can use publicity as a lead generation strategy. 

Key Questions:  

• What is a realistic expectation that agency clients should have when it comes to PR strategy? (4:06) 
• What is the Google Test and how does it help your agency’s credibility? (12:52) 
• What should you look for when looking for a PR firm? (16:34) 

What You’ll Discover: 

• The reality about targeted publicity and how to make sure your clients are clear on targeted goals (1:13) 
• How agencies can leverage current events as a PR strategy (8:21) 
• How to use PR to help balance bad reviews and bolster authority (15:29)

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

Weekly agency tactics YouTube Channel

Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Do you have difficult clients? I’m talking about those who don’t respond to your emails. Or come to your meetings late. Worse, they have a habit of treating your team badly. 

In this episode of The Agency Blueprint, I talk about how you can avoid bad clients. I also discuss why you need to set client boundaries so you can create mutually beneficial relationships. 

If you want to learn how to turn your bad clients into A clients, tune in to the podcast. 

Key Questions:  

• Why do agency owners end up having bad clients? (0:39) 
• How should a relationship with a client start? (3:54) 
• How can you transform a bad client into an A client? (9:31) 

What You’ll Discover: 

• How to set up a mutually beneficial relationship with agency clients (1:47) 
• Tips on how to evaluate your clients so you can avoid getting F clients (7:26) 
• The cultural mind shift and internal changes needed to create a better relationship with clients (15:14)

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

Weekly agency tactics YouTube Channel

Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

How do you package and price the services you offer in your agency? This is what Ben, an agency owner and recent member of the Agency Blueprint Mastermind Program, was struggling with. 

In this episode of The Agency Blueprint, I feature a live consulting session I had with Ben. I help him answer two key questions that can solve his pricing and packaging issues in his agency. 

If you’re going through the same struggles, tune in to know how we carved the path forward for his agency. 

Key Questions:  

• What’s the best way to package and price an agency’s service? (2:05) 
• How can you position the agency’s packages to encourage ascension and upselling? (6:29) 
• What is the right pricing mindset that will help agency owners set a price that clients can’t say NO to? (14:23) 

What You’ll Discover: 

• 2 methods to package agency services (4:21) 
• How to conduct an effective consultation meeting with a client (10:40) 
• Why it’s more beneficial to give less information when giving prices to clients (17:12)

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

Weekly agency tactics YouTube Channel

Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Humor is one of the most effective ways to attract and hold someone's attention. And when you can make people laugh, they're more likely to remember your message. 

In this episode of The Agency Blueprint, our special guest Mickey Taylor, the Creative Director of Adweak, will tell us why every brand should be using humor in their social media marketing and how to do it. 

Key Questions:  

• Why should agencies use humor in their marketing and branding? (1:48)
• How do you utilize humor while making sure that you aren't insulting or hurting anyone's feelings? (6:50)
• How do you create humor-oriented content that hits your client's key selling points that evokes the action that you're looking for? (14:17)

What You’ll Discover: 

• Why marketers tend to shy away from humor marketing. (4:48)
• How you can be funny without being offensive. (7:28)
• Collaborate with your client while also having free creative reign. (16:25)

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

Weekly agency tactics YouTube Channel

Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

The best way to attract your ideal clients is by establishing your authority. People have to recognize your expertise so they can trust you enough to get your agency’s services. 

In this episode of The Agency Blueprint, I converse with Erik Jensen and we focus on how you can plant your flag of authority as an agency. We also share tips on how you can promote your expertise - specifically through content. 

If you want to learn how to use your authority to attract your ideal clients, tune in to our discussion. 

Key Questions:  

• How can you establish your agency’s expertise in the market? (3:27) 
• Is there an easy system that can help agencies consistently produce valuable content? (7:38) 
• What do we mean by cornerstone content and how can it be used to build authority? (15:11) 

What You’ll Discover: 

• Different truths to help agency owners build their authority (1:41) 
• How to be a transformational agency that gives high-value content (5:17) 
• How to create multiple content from a single high-context piece (16:47)

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

Weekly agency tactics YouTube Channel

Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Here’s a scenario that agency owners typically go through. 

You start your agency with so much passion and energy - and you’re rewarded with incredible growth. Then, you hit a plateau. Your growth momentum slows. Or worse, it’s completely gone. 

What will you do? 

In this episode of The Agency Blueprint, I sit down with Darren to talk about the plateau that agency owners usually go through. We throw around some ideas that can help you get past that plateau so you can continue to grow your agency. 

Are you ready to know more about this? Join us in the podcast now. 

Key Questions:  

• What does it mean to be an effective agency leader? (0:35) 
• How do agencies lose their growth momentum? (8:48) 
• Why you should avoid building a “full-service” agency. (12:10) 

What You’ll Discover: 

• How to grow and progress as an agency owner and avoid plateaus in the agency’s growth (3:05) 
• Weight loss lessons that can be applied while growing an agency (5:12) 
• The incredible benefit of having a mentor to help scale the agency (17:13)

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

Weekly agency tactics YouTube Channel

Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Are you struggling to retain clients? It’s probably time for you to check if there’s a disconnect between your strategy and execution people. 

In this episode of The Agency Blueprint, I talk to Jen, an agency owner struggling with client relationships and delivering strategic agency services. We brainstorm solutions so she can continue to make her agency scale and grow. 

Tune in to the podcast if you can relate to the struggles that Jen is going through. 

Key Questions:  

• How can you be more proactive when it comes to retaining clients in your agency? (1:48) 
• What’s the best way to keep the strategy team and execution team in an agency from being disjointed? (10:53) 
• What is the secret to hiring the right accounts manager for the agency? (14:48) 

What You’ll Discover: 

• How the initial conversation plays a role in setting a dynamic and profitable agency-client relationship (5:11) 
• An effective strategy to prepare for every client meeting (12:47) 
• How to test a job applicant to know if they’re the perfect fit for the agency (24:49) 

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

Weekly agency tactics YouTube Channel

Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.