Agency Blueprint

Acquiring and retaining the right talent is the most important key to growth for any agency. Unfortunately, while this has proven true, agencies continue to use outdated processes that are no longer the best practice. But how do you know what the best approach is for your agency?  

In this episode of The Agency Blueprint, we have Megan, founder, and CEO of a recruiting and hiring agency, Queen of Ops. We’ll get right into methods to ensure that your agency hires the right person at the right time and with the right strategies to retain and continue growing as an agency.  

If you want to learn more about best practices for recruiting & retaining talent, join us in the podcast for expert advice.  

 Key Questions: 

Why recruiting and hiring talent is harder to find? (1:38) 

How can you project stability to a potential recruit? (2:40) 

What is the number one mistake agencies make when they make a new key hire and why? (5:30) 

Do personality tests really help determine the best new hire? (8:15) 

What are the top 3 practices an agency should use to get the best hires? (11:39) 

What can agency owners change to retain employees better? (16:30) 

Why do employees really quit (the top 2 are not money)? (21:18) 

What You'll Discover: 

Importance of having a hiring plan in place 

Why you should create an avatar of ideal candidate 

Process of defining an open position before hiring 

Advantages vs. disadvantages to using personality evaluations during the hiring process  

Deep & multiple dimensions – Technical, Cultural fit, Behavioral and Personality. (11:40) 

The mistake agencies when hiring that they also make about with prospecting? (15:25) 

The concept of “partnering with employees” to increase job satisfaction. (19:15) 

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

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Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Change is incredibly important. If something isn’t working in your agency, you must do something different. Don’t let your fears and what-ifs keep you in decision-making paralysis.

In this episode of The Agency Blueprint, I talk about how change can give you the breakthrough that your agency is looking for. I also share how 3 different agency owners reacted to change - and the different effects and impact it brought to their business.

Are you ready to learn and be inspired? Tune in to the podcast!

Key Questions: 

• What’s that one thing that can cause an agency to fail and die? (0:20)
• What stops some agency owners from growing and moving forward? (9:39)
• What is the mindset that agency owners need to be more efficient in their role? (15:57)

What You’ll Discover:

• The quick turnaround of one agency from bankruptcy to profitability, all because they were open to change (3:12)
• How a solopreneur failed to improve this agency because he resisted change and was paralyzed into inaction (8:09)
• The story of an agency owner who initially resisted change, but eventually did changes that resulted in a massive impact on his agency (14:09)

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

Weekly agency tactics YouTube Channel

Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

How do you set up the platform that’ll make your agency launch and grow? It all begins with the vision that you have for your agency.

In this episode of The Agency Blueprint, I walk you through identifying your agency values. I also teach you how to identify your ideal clients, your offer, and what’ll set you apart in your niche. 

My goal is to make you see the bigger picture of what your agency can look like. If you’re ready to make that happen, join me in the podcast!

Key Questions: 

• What is the primary vision that leads to the big audacious goals of the agency? (2:04)
• What are the different ways to define business success? (13:29)
• What are the important elements that’ll make your agency stand out in your niche? (15:23)

What You’ll Discover:

• How to conduct the vision and alignment meeting with your team (3:38)
• The process of quantitatively going through your 10-year goals to ensure success (9:54)
• How to create the organizational structure so your agency can operate with utmost clarity and direction (18:25)

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

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Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Think of the growth of your agency like a road trip where the destination is your goal. During your journey, you’ll have various stops. You’ll encounter signs and maybe roadblocks along the way. How can you make sure that all these will lead you to your intended destination?

In this episode of The Agency Blueprint, I talk about taking the right steps to take next to get your agency to scale. I focus on the different touchpoints between where you are now and where you want your agency to be. 

So if you want to know what your journey will look like, let’s start planning. Join me in the podcast!

Key Questions: 

• How can you map out your journey to obtain your end goal? (1:16)
• What are the specific and quantitative goals that you can break down into manageable chunks? (5:05)
• What is the biggest block that keeps agencies from going to the next level? (10:52)

What You’ll Discover:

• The road trip analogy and expectations of how your agency will scale (1:25)
• The effective growth plan for your agency (5:06)
• The game plan for every level or stage in your agency’s growth (15:14)

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

Weekly agency tactics YouTube Channel

Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

With the right business plan in place, we can build and elevate our business where we want it to be. But, a rockstar business plan is only one step of the process. The deal-breakers that determine whether you’ll make or break it are attitude and mindset. 

In this episode of The Agency Blueprint, I discuss the steps you can take to create a solid business plan, catered towards building an agency to greater heights. Coupled with these steps are the ways on how you can eliminate the limiting beliefs you’ve been accustomed to, which are hindering you from achieving success. If you’re looking for ideas on how to start the year right for your business, tune in to this episode. 

 The Key Questions:

• What do you need in place for your business to operate on its own? (2:59)
• How can an agency owner create wealth while achieving mental wellness? (4:03)
• Why is it imperative for you to distinguish the things you want from the things you think you should want? (13:28)

What You'll Discover:

• The structure around how to go about creating foolproof plans for your business. (5:20)
• How to set boundaries for your business and draw out quantitative goals. (4:45)
• How your business plan will ultimately help you with your personal life. (11:22)

Episode Links and Resources:

• 00:14 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link
• 04:03 How To Create a Plan For Your Business
• 09:50 Establish a Clear Vision on How Your Business Will Play Out Your Way
• 21:50 The Agency Blueprint Podcast
• 21:57 CreativeAgencySuccess.com

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

Weekly agency tactics YouTube Channel

Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

A remote workforce can be highly efficient and can even help you create an even better company culture. But if you don't have an effective remote working environment and know how to manage your remote team correctly, your agency won't thrive.

In this episode of The Agency Blueprint, I talk about creating a collaborative type of remote working environment. I also give you some tips on communication standards and fostering connection within your remote workforce. So, if you'd like to discover how you can manage an effective remote workforce, jump right into the podcast!

The Key Questions:

• How does remote working impact your remote team? (3:03)
• How can an agency owner help their remote workforce deal with isolation? (3:58)
• Why are communication standards so important in remote teams? (6:17)

What You'll Discover:

• The number one thing agency owners should not do with remote teams (1:30)
• How you can help your remote workforce set up their home office (4:45)
• Tips for managing different kinds of remote meetings (10:55)

Episode Links and Resources: 

• 00:14 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link
• 3:55 How to properly manage a team remotely for maximum efficiency
• 9:22 How to foster open communication and boost the engagement of your team even while working at home
• 11:46 A Google Study on Team Effectiveness
• 13:40 How often you should reach out and meet with your team
• 16:08 CreativeAgencySuccess.com

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

Weekly agency tactics YouTube Channel

Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Every agency owner dreams of building a successful business. But without a strong foundation, it can be challenging to achieve your desired outcomes.

If you still haven't achieved the success and freedom that you dreamed of having when you first started your agency, tune in to this episode of The Agency Blueprint. I'll share seven steps that can help you start building a solid foundation today. So, if you want to start setting up your agency for success, jump right into the podcast!

The Key Questions:

• What do the vast majority of businesses lack these days? (2:36)
• How does leadership set the tone for the entire agency? (5:59)
• Why is it important to have automation in your agency? (8:01)

What You'll Discover:

• The foundational elements to setting up a successful agency (0:50)
• The importance of having standard operating procedures (9:16)
• Why agencies need to focus on marketing within their own agency (6:56)

Episode Links and Resources: 

• 00:14 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link
• 00:50 Establishing company values for your agency
• 2:46 Why it’s important to have a clear vision and specific set of goals for your agency
• 7:08 The Shoemaker’s Kids Have No Shoes Situation
• 8:01 How automation promotes efficiency and sets your agency to the next level
• 10:43 How to set up a successful agency
• 11:28 CreativeAgencySuccess.com 

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

Weekly agency tactics YouTube Channel

Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Your team is the foundation of your agency. It’s what drives your agency to long-term success. And since you're a service-based business, you’re essentially selling your team's expertise. But if you don't have the right team, your end product will not turn out how you want it to be. 

In this episode of The Agency Blueprint, I walk you through the entire vetting, selecting, and hiring process. I also share insight into how I usually pick employees to join my team. So, if you want to know how you can ensure that you hire and have the right people in the right position at your agency, jump right into the podcast!

The Key Questions:

• How can you write the perfect job description? (4:21)
• What's the best way to vet employees? (6:49)
• Why should every team member's values and personality match the agency's culture? (11:00)

What You'll Discover:

• Why every agency owner needs to curate their team (3:34)
• My process of vetting clients (7:54)
• The importance of a good training program (9:05)

Episode Links and Resources: 

• 00:14 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link
• 2:24 Know when and how to let go and when to keep your employees
• 7:48 Checklist for vetting and hiring the right employees
• 10:58 The importance of having common sets of values among your employees  
• 14:20 Why you need to set up a structure for your agency 
• 15:17 Thrive By Design: The Neuroscience That Drives High-Performance Cultures by Don Rheem

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

Weekly agency tactics YouTube Channel

Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Did you know that your agency’s efficiency and profitability can be predicted by how well your agency communicates internally and with clients? From project management problems to client errors, many things can go wrong when there is a communication breakdown.

In this episode of The Agency Blueprint, I talk about why team communication matters. I also discuss some key fundamentals and communication strategies that you can use to ensure that your team members are effective communicators. Tune in to discover how you can manage team communication in your agency.

The Key Questions:

• Why is it vital that you have set both client and internal communication standards? (4:23)
• Why do agencies fail at communication? (5:10)
• What should agency owners consider when compiling a communication strategy? (11:37)

What You’ll Discover:

• A case study demonstrating how a lack of communication affects agency profitability (0:21)
• My top communication rule (6:09)
• How I deal with communication overwhelm (6:58)

Episode Links and Resources: 

• 00:14 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link
• 0:24 How One Creative Agency Went From $1.2 Million Per Year With Time Tracking (And How Time Tracking Helps Your Agency)
• 4:08 Key fundamentals to be an effective communicator and establish an internal and client communication standard.
• 4:42 How frequently you need to communicate with your clients.
• 9:53 How file-saving boosts efficiency for your business and creates a happier team
• 13:48 CreativeAgencySuccess.com

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

Weekly agency tactics YouTube Channel

Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Many agency owners ask me, “How do I make my team members feel engaged and excited about what they are doing?”, and “How can I create a safe and secure environment that motivates my team to jump out of bed every single morning and want to come to work and do their best?”.

If you’re wondering the same things, tune in to this episode of The Agency Blueprint, where I talk about agency culture and the steps to creating your ideal work environment. I also share my personal experiences and what I’ve gone through in my career to develop good company culture. 

The Key Questions:

• What is the first step agency owners need to take when creating their agency culture? (1:29)
• What should an agency’s culture be based on? (5:07)
• Why is a collaborative type of environment key to creating a great culture? (10:31)

What You’ll Discover:

• My journey to mental health and wellness (0:47)
• A study by Google on how to create the perfect team (7:30)
• What every agency should know when working with other people (10:42)

Episode Links and Resources: 

• 00:14 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link
• 5:45 How to develop the culture that makes a perfect team and keep your employees engaged and motivated
•  7:30 A study by Google on how to create the perfect team 
• 16:28 CreativeAgencySuccess.com 

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

Weekly agency tactics YouTube Channel

Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.