Agency Blueprint

In this episode, Robert Patin dives deep into ways to scale your sales operations using the proper tools. Learn how you can remove constant challenges in your day-to-day sales processes and refocus your efforts on unlocking additional revenue for your agency. 

• CRMs 
• Email & Outreach Automation  
• Capabilities Deck 
• Sales Budget Formats or standard pricing  
• Proposal System  

Episode Links and Resources: 

• 00:14 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link
• 1:02 The Shoemaker’s Kids Have No Shoes Situation
• 1:21 CRM and Other Sales Tools
• 6:52 Tips on How Not to Fall into Cyclical or Long Sales Cycle
• 14:30 The 4 Elements of a Good Sales Process 
• 14:52 CreativeAgencySuccess.com

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

Weekly agency tactics YouTube Channel

Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

In this episode, Robert interviews Shaun Clark and we talk about next-level automation that helps thriving Agencies & Marketers grow.

Join Shaun Clark, co-founder, and CEO of HighLevel, as he shares with us all in one tool, "HighLevel," to help CAPTURE, NURTURE AND CLOSE new leads all in one platform.

I hope that you are ready to nurture your leads into one platform agency customers.

Episode Links and Resources: 

• 00:14 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link
• 00:24 HighLevel
• 20:55 Done For You Set Up with 14 Days FREE Trial
• 21:26 Advanced WhiteLabel App+Zap
• 24:10 CreativeAgencySuccess.com
• Shaun Clark Email
• Shaun Clark LinkedIn
• Shaun Clark Twitter
• Shaun Clark Instagram

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

Weekly agency tactics YouTube Channel

Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

In this episode, Robert Patin steps you through four proven components to building a robust sales value proposition.

You can use these four complex components to create a powerful value proposition by connecting your services to your prospects' problems.

Implement these components into your sales value proposition and start flushing your sales pipeline.

• Niche
• Connect
• Trust
• Differentiation

Episode Links and Resources: 

• 00:14 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link
• 00:25 How to Communicate Your Value 
• 2:12 Why It’s Important To Have a Niche
• 4:48 Why it’s important to understand your clients’ needs
• 18:18 CreativeAgencySuccess.com

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

Weekly agency tactics YouTube Channel

Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

In this episode, we discuss the importance on Niching and how It has a far-reaching effect.  

Sara Dunn, the founder and owner of 11web.com and Saradoesseo.com. She has an interesting story of agency ownership, that I found to be inspiration and intriguing. As entrepreneurs we all have meandering journeys that hopefully get us to where we want to be. This is exactly what happened with Sara.  

She started her agency, wanted to niche to help a specific industry with specialized services but didn’t know how. She reviews what her journey was like and how it affected her agency.  

Links: 

Email: [email protected] 

Instagram 

Twitter 

LinkedIn 

Website 

Episode Links and Resources: 

• 00:14 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link
• 2:16 11Web
• 8:53 Tips on Selecting a Niche
• 12:08 Saradoesseo Website
• 19:09 Value Based Pricing
• 21:59 How Our Struggling Client Achieved a 556% Average Hourly Earnings Increase (And How to Properly Choose a Niche)
• 28:32 CreativeAgencySuccess.com

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

Weekly agency tactics YouTube Channel

Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

One of the most disliked activities but one of the most important. 

The decision derived from time entries have aided agencies to vastly increase profits, and provide the owner with the ability to disconnect from the business.

Other Areas that are Affected:

• Scope Creep
• Reporting
• Pricing
• Process
• Accountability
• Transparency 
• Team Engagement

Don't let your agency continue flying blind without this information. 

Episode Links and Resources: 

• 00:14 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link
• 00:46 How One Creative Agency Went From $1.2 Million Per Year With Time Tracking (And How Time Tracking Helps Your Agency)
• 2:09 How Failing to Track Data Had Negative Consequences for a Creative Agency (And How Data is King for Your Agency)
• 6:07 How an LA Marketing Agency Eliminated Scope Creep (And Explaining What Scope Creep Is)
•  7:19 Why Reporting Is Crucial to Your Success (And How to Do It Right)
• 16:55 CreativeAgencySuccess.com

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

Weekly agency tactics YouTube Channel

Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

LinkedIn is an underutilized lead source. When used right it can result in a tremendous number of leads and regular leads. 

Spoke with a LinkedIn Expert who helps business owners generate leads through LinkedIn about how to best utilize the platform to generate leads. 

To reach out to Cameron at Sales Squared for the free consultation follow the links below:

LinkedIn

Ultimate Sales Guide

OutSpace Group

Episode Links and Resources: 

• 00:14 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link
• 00:28 OutSpace Group
• 27:46 Cameron Scott LinkedIn
• 28:00 Ultimate Sales Guide
• 29:02 CreativeAgencySuccess.com

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

Weekly agency tactics YouTube Channel

Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Building a Profitable and Successful agency can be difficult, especially when you consider the owner's time is finite.  

Agency expert Robert Patin helps agency owners and executives get their executive leaders caps on to explore aspects that are key to building a profitable agency. 

Episode Links and Resources: 

• 00:14 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link
• 4:59 Putting the Right Team In Place
• 6:21 Value Based Pricing
• 8:03 The 80-20 Rule
• 9:38 How Closing Out Projects Can Help You to Understand Your Pricing
• 11:48 Managing SOWs
• 13:04 BUILDING SUSTAINABLE SYSTEMS FOR YOUR BUSINESS
• 18:16 The Shoemaker’s Children Have No Shoes
• 19:34 Technology and Automation for Productivity
• 20:47 CreativeAgencySuccess.com

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

Weekly agency tactics YouTube Channel

Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

At the core of your agency is your team, which is who makes your agency function. 

Being sure that the information is in the right hands is key. Establishing a culture of transparency and open communication is pivotal to the success of your agency. 

In this episode agency expert, Robert Patin discusses how to openly communicate and why it is important.

Episode Links and Resources: 

• 00:14 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link
• 6:21  The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
• 7:58 Scope of Work
• 10:46 Motivate Your Team and Boost Engagement by Fostering a Winning Company Culture
• 14:35 The Client Who Went From Their Worst Year in a Decade To Their Best (And How Designing Your Chart of Accounts Helps With Value Pricing)
• 21:18 CreativeAgencySuccess.com

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

Weekly agency tactics YouTube Channel

Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

A lot was learned in the past 12 months, and one of those lessons was that cash is king. 

In order to thrive as an agency you need to review your cash flow and understand how projects can impact it. 

In this episode Robert Patin agency expert reviews items that you should consider when taking on new contracts and the cash flow implications. 

Episode Links and Resources: 

• 00:14 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link
• 2:10 Helpful Tips for Managing a Cash Flow Crunch
• 2:56 Business Finances During a Pandemic
• 17:06 Indemnity and Insurance
• 20:36 Risks Startups Must Address
• 21:33 CreativeAgencySuccess.com

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

Weekly agency tactics YouTube Channel

Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Scopes of Work or Statements of Work are at the center of the creative industry.

Having your scopes of work detailed is important to allow your agency to be successful and is also the cornerstone of your clients expectations. 

In this Episode Agency Expert Robert Patin reviews what items to include in your SOWs

• Project Goals/Objectives  
• Detailed Deliverables: 
• Due Dates: 
• Process 
• Individual Tasks and Client Responsibilities 

Episode Links and Resources: 

• 00:14 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link.
• 2:12 Client Expectation Process
• 4:09 Read the Fine Print - How to Review Large Contracts
• 8:20 How To Eliminate Scope Creeps
• 20:10 CreativeAgencySuccess.com
• Schedule a Profitability Accelerator Call 

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

Weekly agency tactics YouTube Channel

Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.