Agency Blueprint

You Client Expectation process is key to long term happy clients and a profitable agency. 

In this episode Robert Patin the International Best Selling Author of The Agency Blueprint reviews how setting up a client expectation process can have far reaching impacts. 

He also reviews how to go about implementing, the aspects to implementing this process. 

Get started on your process today. 

http://creativeagencysuccess.com/

Episode Links and Resources: 

• 00:14 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link.
• 0:22 Client Expectation Process
• 1:10 How Getting Scope Creep Under Control Helped One Agency Improve Gross Profitability by 36% (And Four Tips for Managing Scope Creep)
• 5:11 How to Effectively Communicate Value to Prospective Clients
• 25:51 CreativeAgencySuccess.com

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

Weekly agency tactics YouTube Channel

Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

In this episode, Robert Patin speaks with Sharon Toerek from Toerek Law about legal issues facing creative agencies. 

Covering Topics of Intellectual Property, MSA Negotiations, Freelancer Agreements and Exclusivity. 

Legal compliance should be at the core of your agency strategy. 

To have a legal checkup with Sharon go to: https://mailchi.mp/legalandcreative/donewithyoulegalcheckup

Linkedin: https://www.linkedin.com/in/sharontoerek/

Website: http://www.legalandcreative.com/

Episode Links and Episodes: 

• 00:17 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link.
• 1:01 The Innovative Agency Podcast
• 15:32 Downloadable Agency Client Contract Review Checklist
• 17:46 The Importance of Leveraging Your Authority 
• 19:46 Full Service Deep Dive Done For You Agency Legal Audits
• 20:03 Done For You Agency Legal Checkups
• 21:43 Sharon Toerek Website
• 21:53 CreativeAgencySuccess.com

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

Weekly agency tactics YouTube Channel

Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

We all do it. 

It is important to recognize when we are letting our limiting beliefs get in the way of our goals. 

Don't let your fears prevent your agency from reaching it potential. 

In this Episode Agency Expert and International Best Selling Author Robert Patin Covers:

• Creating Your Agency Plan
• Setting Self Imposed Deadlines
• Learning to be Comfortable being Uncomfortable 

Episode Links and Resources: 

• 00:15 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link.
• 1:03 How I Lost My Vision and Focus
• 7:51 Guide on How to Set Up Your Life and Your Agency to Be the Way That You Want It to Be
• 11:52 FREE: Capabilities Stack
• 15:10 CreativeAgencySuccess.com

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

Weekly agency tactics YouTube Channel

Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

I see agencies do this backwards all the time. 

Increasing the communication with clients when they pay more. 

Increase the communication with your clients, increase the project, then increase your fees. 

You are in the relationship business as much as you are in the creative service business. 

Focus on being human first, connect with your clients and your team. 

Your business will follow. 

Do good by doing good. 

Episode Links and Resources: 

• 00:17 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link.
• 3:28 How To Win Friends and Influence People
• 6:51 How to Deal with Unhappy Customers
• 17:03 Motivate Your Team and Boost Engagement by Fostering a Winning Company Culture
• 17:34  CreativeAgencySuccess.com

Resources In Episode:

How to Win Friends and Influence People

CreativeAgencySuccess.com

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

Weekly agency tactics YouTube Channel

Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

We all need to be our own advocates, propelling ourselves to a better life. 

In this episode, I cover how to be a change agent in your own agency. How to leverage yourself and your team to create a better life for your clients, your team and yourself. 

Become the change you want to see if your agency.

Episode Links and Resources: 

• 00:14 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link.
• 2:15 The Cobbler's Children Have No Shoes
• 2:56 How Our Struggling Client Achieved a 556% Average Hourly Earnings Increase (And How to Properly Choose a Niche)
• 6:18 The Nice Guys On Business Podcast with Doug Sandler (Note: it’s a link to the podcast homepage and not to the specific episode mentioned. Robert did not state the title or episode number, nor did he mention the podcast guest in that episode.)
• 11:38 How to Effectively Communicate Value to Prospective Clients
• 16:14 CreativeAgencySuccess.com

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

Weekly agency tactics YouTube Channel

Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Why being an authority in a niche is helpful and how your agency can do good by doing good.

Episode Links and Resources: 

• 00:15 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link.
• 1:33 Lou Holtz “You're either growing or you’re dying.”
• 5:54 Motivate Your Team and Boost Engagement by Fostering a Winning Company Culture
• 7:43 The Checklist for Hiring Employees
• 7:52  Traction: Get a Grip on Your Business by Gino Wickman
• 9:48 Why Your Agency Needs KPIs (And the Three Ways Of Implementing Them Into Your Business)
• 13:47 Why Managers Quit (And What to Do About It)
• 16:20 5 Things You Need to Do to Create Your Business Your Way by Robert Patin 
• 16:55 The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

Weekly agency tactics YouTube Channel

Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

 Digital Marketing is consistently growing in our industry, and at the center of it is Social Media. As a huge believer in data-driven decisions, we interviewed Tim Hill the CEO at Social Status a premier Social Media analytics platform.  

FREE: Social Media Report Template

In the episode we cover:

• Why Social Media Analytics is important
• How to use utilize social media analytics to provide value to clients
• How to stay ahead of the curve with social media analytics. 

Episode Links and Resources: 

• 00:16 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link.
• 00:24 Social Status
• 2:08 How Understanding Sales Data Will Transform Your Agency
• 22:43 FREE! Social Media Report Template
• Tim Hill LinkedIn
• Tim Hill Twitter
• 22:53 CreativeAgencySuccess.com

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

Weekly agency tactics YouTube Channel

Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Agencies are often looking at the wrong places to scale and become profitable. 

They are looking at their billable rates. What they are missing is that it is irrelevant when you consider all of the factors. 

It is often because they are being advised to look at the wrong places. 

What agencies need to look at is the information that they have at their fingertips to see what and where they are having profitability issues. 

With the right data and the right plan your agency can thrive. 

Change is needed today. 

If you are looking to jumpstart your agency today visit CreativeAgencySuccess.com

Episode Links and Resources: 

• 00:10 How Understanding Sales Data Will Transform Your Agency
• 4:30 Important Factors to Consider When Analyzing Your Agency’s Accounting
• 7:52 How to Track Billable Hours at Your Creative Agency (Why This Is Important)
• 9:06 How One Creative Agency Went From $1.2 Million Per Year With Time Tracking (And How Time Tracking Helps Your Agency)
• 11:58 Let Go of Underachievers and Fill Your Seats with Ideal Talent

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

Weekly agency tactics YouTube Channel

Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Value-Based Fees are the key to a profitable and turn-key agency. 

In this episode we cover:

• What Value-Based Fees Are
• The Impacts it can have on an agency
• Why it Matters
• Case Studies on agencies who have already implemented
• How to Implement

To download the industry report and see how other agencies like yours are at the top of their industry, follow this link. 

For your FREE copy of my International Best Selling Book "The Agency Blueprint" click here. 

Episode Links and Resources: 

• 00:17 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link.
• 00:31 Value Based Pricing Model
• 10:23 How This Agency Increased Project Margins By 36% When They Made the Shift to Fixed-Fee Pricing (And How Our Client Also Avoided Scope Creep)
• 16:43 Agency Fatigue: Two Simple Changes That Will Deliver Better Business Results
• 20:56 How to Effectively Communicate Value to Prospective Clients
• 23:01 Marketing Agency Case Study 
• 26:22 CreativeAgencySuccess.com

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

Weekly agency tactics YouTube Channel

Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

In this episode we review what it means to be a Niche agency, why it is important and how to do it successfully. We often hear about being a niche agency, but not often how to implement it. We will review together the impacts I have seen with my clients, and what it can do for your agency. 

Industry Report Link

As always go to CreativeAgencySuccess.com to jump-start your agency today. 

Episode Links and Resources: 

• 00:16 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link.
• 8:40 Industry Report Link
• 10:42 Selecting a Niche
• 12:22 How To Boost the Efficiency of Your Business Operations
• 21:57 How To Deal With Unhappy Customers: Learning How To Say No
• 23:30 5 Things You Need to Do to Create Your Business Your Way
• 24:26 CreativeAgencySuccess.com

Free Copy of The Practical Agency Book.

Real Life Agency Success Stories

Weekly agency tactics YouTube Channel

Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.