Agency business development insights from marketing strategist, Susan Baier. Learn how to standout through agency business development.

A marketing strategist for over 30 years, Susan Baier founded Audience Audit in 2009 to help organizations understand their best audiences based on attitudes and needs rather than just demographics or purchase behavior. She develops custom segmentation research for marketers and agencies around the world, supporting their efforts to create marketing initiatives that are more relevant, more efficient, and more impactful.

The strategies Susan uses on agency business development have helped clients achieve their goals. This is the reason why Audience Audit became a staple in the industry and why she’s being sought out by new prospects.

Susan and her Audience Audit team have been conducting “The Agency Edge”, an annual segmentation study of agency clients, alongside Drew McLellan, CEO of Agency Management Institute since 2014.

Susan and team are also our research partners here at Predictive ROI when we step into the field to conduct our annual research.

What you will learn about in this episode of agency business development:

• How the attitudinal segments of Audience Audit’s research are defined
• The 3 goals Susan and her team had in mind when they decided to conduct their latest research study
• Why agency business development became so popular with many organizations
• What Susan and Audience Audit’s research results show about how agencies are prioritizing their marketing efforts
• How an agency’s reputation and thought leadership play a role in business development
• The importance of defining a clear niche
• What differentiates an agency from its competitors in the eyes of a right-fit client

Resources:

• Get in-depth on agency business development with Susan Baier by visiting this page
• Website: https://audienceaudit.com/
• LinkedIn Personal: https://www.linkedin.com/in/susanbaieraz/
• LinkedIn Business: https://www.linkedin.com/company/audience-audit-inc./
• Facebook: https://www.facebook.com/AudienceAudit/
• Twitter: https://twitter.com/susanbaier
• The Agency Audit Research Series

Additional Resources:

• Visit our newly expanded “Resource Library“
• Join us in our free “How to Fill Your Sales Pipeline” Facebook Group
• LinkedIn: http://www.linkedin.com/in/stephenwoessner/
• Listen to a podcast related to agency business development but with Jody Sutter