In this episode, Chip and Gini discuss the importance of email marketing for agencies. They emphasize that email newsletters should be a top priority for agencies to nurture leads, share content, and maintain direct communication with clients.

If you're a regular listener, you know that Chip and Gini have strong feelings about staying away from RFPs when possible. But sometimes they can't be avoided.

In this episode, Chip and Gini discuss whether PR agencies should report to the head of communications or the head of marketing.

In this episode, Chip and Gini examine whether agencies have hit 'peak strategy' as suggested recently by Blair Enns.

In this episode, Chip and Gini discuss the widespread apprehension about AI in the agency world, urging listeners to embrace the technology rather than fear it.

In this episode, Chip and Gini discuss the increased risk aversion and prolonged decision-making processes among clients and prospects in the agency industry, especially in light of economic uncertainties and the 2024 U.S. election.

In this episode, Chip and Gini discuss the importance of ensuring that no one in an agency, including owners and key employees, is too indispensable to take time off.

Don't sugarcoat it when writing up a job description or interviewing potential new hires - painting a rosy picture that doesn't match reality will only cause you headaches down the road.

Gen Z employees tend to have a different (not worse!) approach to their jobs than the older generations do.

Many agency employees complain that clients pay so much more than they are making, so the owner must be reaping a huge profit.