Agency Nation Sound

As the insurance world continues to get more specialized (see niche), it becomes a bigger challenge to properly balance everything you do.

The best part about the whole experience is the level of expertise you can build with a very specific group of people.

Especially when that newly found proficiency starts to continually build momentum that easily starts a sales conversation.

That's what I talk to Kelsey Alcorn, of Alcorn Insurance, about how she's handling the challenge inside her family agency.

I thought it would be interesting to breakdown a worthy video I randomly came across in the depth of YouTube.

The only requirement was that I didn't want it to be a video I had previous knowledge of and appeared to have some traction.

Other than that, everything else was fair game and as a result, produced the first real-time reaction.

The craziest part is the video ended up being from none other than Cameron Brown, of Insurance Brokers of Arizona.

This is just one of a handful of topics discussed six months ago that are still as relevant as the day it happened.

It doesn't matter if it's video marketing, technology integrations or perpetuation.

The insurance industry doesn't have a shortage of issues that could use a little more urgency mixed in.

That's what I talk to Mike Crowley, of Crowley Insurance, about how he's handling all of them.

That type of behavior has traditionally been known as buy-in and it often hard to come by.

You'll dramatically improve your chances if that buy-in earns an unfathomable level of operational freedom.

It that type of environment your best people are able to dedicate most of their time to high impact activities.

That's what I talk to Leigh Zellmer, of Blackwell Insurance, about how big of a game changer her dedicated time frames have been.

Because it's easy to reach down and pick up all the nickel and dimes that are getting thrown at your feet.

No matter what, after a while, that bag is going to get heavy and not be worth nearly as much as you thought it would.

That's a tough place to be because you can only hear the same thing so many times without doing something about it.

That's what we spend a little time talking through one-on-one today because a little reminder never hurts.

Because there's a good chance you might be the first person to give it a try.

The really exciting part is realizing that expertise can be leveraged to reach other lines of business.

The most surprising part is how little technology you need to get started.

That's what I talk to Aaron Farmer, of California Flood Insurance, about how he started making his.

They both also rely heavily on challenging the status quo and taking risks to effectively drive change.

However, amazing things start to happen when new people are exposed to the opportunities the insurance industry provides.

Also, consumers have the potential to build deeper relationships on the agent level when those individual brands are allowed to shine.

That's what I talk to Deidre Wright, of Business Insurance, about as she pushes both topics forward.

Not just because the person I had the honor of interviewing is so awesome.

Carey Wallace, CEO of IntellAgents, shares how she and her team are laying the groundwork to help independent agents lead The Fourth Industrial Revolution.

Today, it looks like this…

Through the aggregation of IA-specific data, they're able to benchmark an agency's performance and provide detailed consulting on where and how to sharpen their business.

But IntellAgents isn't here for the short-game.

They're in this for the long-game.

They see how impactful data will be in the future for business insights, providing a richer customer experience and staying competitive.

This is just their first step.

If not, the one thing at risk is leaving a possibly vital problem unsolved for an extended period of them.

There's a good chance, under normal circumstances, that "new" solution could already be out of date again.

No matter how much we want technology to solve our problem, it's still a human solution that makes the most sense.

That's what I talk to Jen Flaitz, of MongoDB, about her desire to help put the puzzle together.

Once that happens it dramatically helps to shorten your fall from your previous agency.

It's even more amazing if they're able to encourage and support that process as it becomes a reality.

Then it simply becomes a balancing act of having enough work in the business to be able to work on it.

That's what I talk to Adam Augspurger, of Steadfast Insurance, about how he's preventing the sky fall from the top of the world.