Agency Nation Sound

One thing is for sure, you're probably not grabbing as much possibility that's within reach.

Because it's much easier to not do something than it is to look hard enough to see a unique opportunity.

It's also possible to become obsessed with the next great thing that never happens.

That's what I talk to Ann Handley, of MarketingProfs, about how she stopped saying no.

Then it becomes a matter of defining that perfect world and figuring out how the relationship should go.

It's all even easier if you have something powerful enough to automatically simplify communication.

Then there's really nothing stopping you from controlling those conversations all the way to a sale.

That's what I talk to Leon Wright, of MJC Insurance Group, about what he's slightly scared to start.

The closer they get to each other, the further your leads can go without you getting involved.

That reduces your chance communication will break down and start wasting a bunch of good business.

Then you can finally figure out the perfect place you're needed in the process.

That's what I talk to Bogus Handzel, of Handzel and Associates, about when he's going to be ready to jump in.

Instead, it's generally a good idea to make sure you know how to get a hold of a couple other human beings from the account.

The more people you have rooting for you, the less likely it is for that account to be able to walk out the door.

No matter what happens, your goal is to leave as many people as possible who want to continue a conversation.

That's what I talk to Amy Franko, of Impact Instruction, about how she makes sure she always knows more than one person.

Make sure to connect with Amy below:

amyfranko.com The Modern Seller LinkedIn

Building your book of business around a language other than English seems like a silly if not limited idea at best.

However, it's not until you wake up to the number of people who start their day speaking languages other than English, things get interesting.

Even though your agency might not be able to become bi-lingual overnight, it can serve as a strong demonstration of what unconventional dedication can achieve.

That's what I talk to Bogus Handzel, of Handzel and Associates, about as he builds process to support it even more.

It's also very likely it will be the first time you'll discover how broken certain processes are in your agency.

Some might be the fault of your staff and others might be astonishing unsolved carrier mysteries.

However, you also can't rule out the possibility of feeling like you're doing much more harm attempting to do this job than good.

That's what I talk to Erik Garcia, of Garcia Insurance Services, about his 60 days of service.

That's probably not the answer you were hoping for, however, the impact of finding just one can be incredible.

This is a full deep dive into the current state of affairs of SEO and what you need to do for people to find you.

Because there is plenty you need to get right and even more you need to avoid getting wrong.

That's what I talk to Nyssa Lieder, of TrustedChoice.com, about how she handles ranking for some of the hardest keywords on earth.

The truth is, to fully maximize your customer feedback potential, you'll need a lot more patience.

Because there are a lot more opportunities throughout the insurance customer lifecycle you want on the record.

The secret to gathering that crucial feedback is simply having a consistent system in place to uncover it.

That's what I talk to Luke Hendricks, of Lift Local, about how to perfectly balance your feedback loop.

Make sure you connect with Luke:

Lift Local LinkedIn

Because at this point everyone can see the lack of communication going on all over the field.

In the game, on the sidelines, in the locker room and even during practice, information is not flowing fast enough to win.

The game has changed and it's up to use to figure out the most effective way to play it together.

Today is an extra special mashup of what just a handful of excellent people in the industry thinks holding us back the most.

This feedback measurement is called Net Promotor Score (NPS) and allows you to always have your finger on the plus of your agency.

The benefit of having a system like this in place is it allows you to easily capture nice things people say about you (see Google reviews).

That process, in turn, makes it more attractive for other people, you don't work with, to want to do the same.

That's what I talk to Nick Corrao, John Bachmann and Caleb Stanton, of Social Survey, about all the successful agents they've seen use it.