Agency Nation Sound

The Vikings Fan who has no fear….

….when it comes to door-knocking.

"But no one knocks on doors anymore."

Exactly.

Troy's creative combination of honed-in old-school techniques with digital tools like automation and video makes him a force to be reckoned with.

This is one you don't want to miss.

If not, there's a good chance the processes in your agency can't handle the success of a consistent message.

Because if you don't know who you're talking to, no one else will either.

On top of it all, there is one piece of emerging tech that has yet to be widely or effectively adopted that can help with both.

That's what I talk to Dr. Billy Williams, of Inspire a Nation, about as we caught up for a quick conversation at Agent 2021.

That's usually a pretty easy way to get their attention and instantly value the service you're capable of providing.

It's hard to believe something so simple goes dramatically overlooked with such a large number of people.

If you've been waiting to finally go out on your own and open a scratch agency, this could help make is happen sooner than later.

That's what I talk to Niki Henley, of Extra Mile Insurance, about how exciting things got when she started poking holes in policies.

It was titled "The Digital Marketing Secret no one ever talks about."

(You can watch it here.)

In that episode, Preston Schmidli – Insurance FB Advertiser Extraordinaire – shares an incredibly creative idea for nurturing referral relationships.

Using Facebook leads as bait.

Over a year later, what was a lesser known strategy has now been adopted by agents all over the country.

One of them: Ben Feldman.

(Who happens to live in my backyard. Let me hear it for Minnesota!)

In this ANR episode, Ben shares the strengths and weaknesses of this strategy, how it's helped his young agency grow and who else might be able to benefit from it.

Let's GO!

If you're really honest with yourself, you'll realize that your doors aren't even open long enough for the answer to be yes.

Where the service is happening is no longer as important as when and even how it does.

If you're able to set your agency free from its current service shackles, you might be surprised at how good it can be at everything else.

That's what I talk to Clayton Rhoads, of The Rhoads Group, about how he avoided the service ball and chain from the beginning.

No two roads are created equal and neither are the unique driving conditions that change by the minute.

It's been such an unknown variable it's never been considered a possibility to impact the auto insurance bottom line.

However, data has no limits and today we're on the verge of this new information adding a lot to the conversation.

That's what I talk to Carey Anne Nadeau, Founder, and CEO of ODN, about knowing the true cost of real-time road conditions.

More often than not, this is the reaction you receive anytime you try to do something different too long.

Because as soon as it gets in the way of something more important what little acceptance you had gets tossed out the window.

It's in those moments you're quietly being conditioned to play it safe and limit the necessary chances your agency needs to take.

That's what I talk to Chase Reeves, of Bag Works, about his battle of acceptance vs. tolerance.

That's as close as you can get to reaching the ultimate level of trust when someone doesn't even need to see a quote.

Of course, that's a fairly foreign concept amongst the over price sensitive mentality dominating the industry.

The value, real and perceived you bring to the table is treated as an afterthought or an overstatement.

That's what I talk to John Darr, of Darr Schackow Insurance, about how he plans to scales his value to the next level.

3 years ago, he saw an opportunity to help the insurance industry with his tech knowledge.

And he dove in head first.

But this isn't the typical "insurtech story" you've heard before.

Ya know – the one where Silicon Valley hipster believes he can completely transform an entire industry with artificial intelligence….and his pinky finger.

This is the story of a guy who recognizes the complexity of the IA channel and believes, first and foremost, in the people who push it forward every day.

Give it a listen.

See what you think.

And keep crushin!

The simple answer is no one is, they were just more willing to embrace the thoughts an ideas that were unique to them.

Once you overcome that fear then you will be faced with the challenge of creating on a scale most people don't understand.

It's hard to comprehend the level of attention that's possible to obtain because it's such a new phenomenon that very few people have obtained.

That's what I talk to Alex Salmon, of the Salmon Agency, about his creative ability and how he's applying it to get attention.