Agency Nation Sound

It's all happening because of their ability to intentionally build the right relationships to get there.

It's really hard to learn from someone behind you, yet still has the ability to glean unique insights from any conversation.

When you're able to combine that with next level implementation ability you can start to see how that level of growth is possible.

That's what I talk to Christian Moore, of Real Insurance, about all the relationships he was able to walk away Elevate 19 with.

Grab a super special price launch price for Elevate 2020 right here.

You might be surprised how easy it is to drive traffic and awareness to your on both LinkedIn and Instagram.

It really comes down to knowing your target market and when the best time to deliver the message.

That's what my friends Avery Moore, of ECI Insurance and Terry Grier, of Strive Insurance, discuss before dinner on the first night of Elevate 19.

That starts by trying to capture the most complete data picture you can.

That allows you to go on the value offensive and be ready to help before the problem happens.

Then your agency also has the opportunity to relevantly exist on multipule channels to create a truly effective branding experience.

That's what I talk to Greg Elsberry, of Cole Information, about how they help get everything started.

Make sure to connect with Greg:

Cole Information LinkedIn

It's also about how much you give and listen.

Paul Steele, VP of Martin & Zerfoss, explains exactly how he finds, nurtures and retains his best clients.

From determining who he should schedule time with up until who he asks for a referral, every step of his Paul's process has been crafted with intentionality and care.

The result?

A book of business that…well…keeps on giving.

Which is certainly good news for new agencies that just need someone willing or able to take a chance on them.

It's always hard to bet against the person with the most motivation (see incentive) to succeed.

Especially if they're focused on what's going to work tomorrow with the discipline to do what's necessary today.

That's what I talk to Chris Cline, of Westfield, about as he outlines what they need to know to bet on the future.

Make sure to connect with Chris:

Westfield LinkedIn

Understanding that importance moment to moment and policy to policy is a mindset shift that changes the game.

Traditionally we would be met with excuses about why such actions and behaviors weren't possible.

The exciting part now is that seems to be a thing of the past as major players in the industry are carry tons of forward momentum.

That's what I talk to Amy Shore, President of P&C Sales and Distribution at Nationwide, about how they're making it a reality.

Make sure to connect with Amy:

Nationwide LinkedIn

Unless you're Scott Greene and Ethan Dewhurst.

Two guys who set out with one goal: to do something that hadn't yet been done before in insurance.

Years later, they've not only created multiple videos that have gone "viral" in their community….and won themselves attention, business and trust.

But they've also shown the insurance industry what can happen when you don't use "professionalism" as an excuse.

Having an agency that runs itself when you're not around is a blessing most owners have yet to receive.

If not, there's a good chance you found the right people, implemented the right culture and/or fully empowered them to do so.

Missing just one of those steps is enough to send agency performance flying off the tracks in your absence.

That's one problem Jason Verlinde, of Verlinde Insurance, doesn't have as he shares exactly how it became his reality.

Those answers will allow your digital marketing to drive leads that finally create a return on that investment.

That's done by making sure your website is properly focused on delivering a uniquely different experience for prospects and clients.

Add in an abnormal size of integration and your agency marketing should have a hard time failing.

That's what I talk to Jason Walker, of Smart Harbor, about how they help you do what they're best at.

Connect with Jason:

Smart Harbor LinkedIn

Used to.

As in, let that ship sail.

She happened into Facebook Advertising out of pure curiosity of the platform.

Invested time into learning.

Invested money into iterating.

And generated so many online insurance leads, she didn't need to pick up the phone once.

Years later, after honing her skills, she's an expert in the insurance Facebook Advertising space and has helped businesses all over the country boost their lead generation.

She's here to share what the state of insurance Facebook Advertising is in 2019.

If you're interested in Sandra's new course, you can check it out here.