Agency Nation Sound

The reality of the industry is much more process-oriented and focused on simplistic coverage tasks upon entry.

Combine that with a delayed licensing approach and its to see why the acclimation process is so challenging.

It's those abundant knowledge assumptions that make it hard to simplify insurance and deliver a better experience.

That's what I talk to Justin Goodman, of Total CSR, about how he's finally figured out a better way for everyone.

Connect with Justin:

Total CSR LinkedIn

The fancy technical term for this is 24/7 customer service and generally feels like it's out of reach for most agencies to provide.

The truth is, if you have the patience and give someone else a chance to do it, you'd be surprised at what's possible.

Pulling yourself and others in your agency away from the daily grind of low-level tasks will induce a level of freedom you never thought possible.

That's what I talk to Micheal Hunter, Founder of Insure Response, about what happens when your agency unlimited availability.

Connect with Michael:

Insure Response

The current insurance technology couldn't bend in the ways he needed.

So, he looked further.

Outside the industry.

And he found more than just a suite of tools.

He found a deeper perspective on the insurance customer experience.

At first, this still might sound crazy, but you just have to be obsessed with highlighting the people who send you business.

Instead of waiting to be offered as an accessory to another sale, you control more of the conversation to define the context.

When you put those people in front of the right audience there's a good chance you won't have to ask for the business, it's willingly given to you.

That's what I talk to Brandon Straza, of American Option Insurance, about how he walked away from steady leads.

He's been an agent for over 18 years and no longer writes accounts less than $50k.

He shares some of the mistakes he's made over the past decade plus.

So you don't make 'em too.

This is a back-to-the-basics-you-shouldn't-get-wrong episode you don't want to miss!

He's been an agent for over 18 years and no longer writes accounts less than $50k.

He shares some of the mistakes he's made over the past decade plus.

So you don't make 'em too.

This is a back-to-the-basics-you-shouldn't-get-wrong episode you don't want to miss!

Things get more interesting if your established agency has the vision to empower that growth beyond what is traditionally expected.

If and when those conditions develop, there's a good chance your book of business could scale to staggering levels.

The hardest part of the whole process might be developing a passion for something (niche) that might not be apparently obvious.

That's what I talk to Patrick Muscenti, of McGowan Insurance, about as he tries to test his threshold limits.

You'll also give yourself another giant headstart if your able to start your agency from scratch with this focus in mind.

Not being saddled with legacy systems and decisions enables nimbleness necessary to navigate unexpected terrain.

It's that agility and focus that will allow you to beat the established competition to the end consumer.

That's what I talk to Zach Mefferd and Ryan Swalve, of Coverage Direct, about what they're trying to build.

There's also another chance that you're not following those leads a close enough and as long as you should.

Those two simple adjustments to your overall sales process could be all you need to close more accounts and write better business.

Like it or not, your sales efficiency is going to play a huge part in your agency's effectiveness in the future.

That's what I talk to Archie Heinl, CEO of DoubleA Solutions, about how good your automatic follow-up skills can be.

Connect with Archie:

Blitz Sales Software

LinkedIn

Getting in front of the camera for the first time is awkward, uncomfortable and generally results in noticing undiscovered things about yourself.

However, it certainly gets easier when results start to come in and people see what a powerful relationship building machine it can be.

Once it's become part of your agency's culture there's no telling how many people it can help know more about who you are and what you do.

That's what Sydney Roe talks to Dani Kimble, of The O'Neil Group, about how she got all that buy-in.