Agency Nation Sound

How great would it feel if you could control this coveted activity on command adjusting it to fit exactly what your agency could handle?

If it sounds like magic, it most certainly is not, rather it's the deadly combination of target paid advertising and education content.

That's all it really takes to get a message in front of prospects that compels them to pick up the phone and want to do business with you.

That's what I talk to Jerry Nicklow, of Huff Insurance, about how dialed in his process is to make sure the phone's always ringing.

If you haven't already, grab your ticket to Elevate 19 because Jerry is going to take you on Google Ads deep dive.

Dramatically reducing the time it takes to process an insurance transaction is one of the biggest changes to the game we can make.

Because there's been so much friction for so long there's been little expectation the process could feel any different.

Now that it does it's our job to mold our agencies around it instead of fighting against it.

That's what I talk to Founder and CEO Inaki Berenguer and Vice President Michael Konialian at CoverWallet about they've changed insurance from start to finish.

Connect with Inaki and Michael:

CoverWallet Inaki on LinkedIn Michael on LinkedIn

Because if one thing is certain, we have a hard time getting out of the way to let it in.

Because when you do get out of your own way it allows you to focus on the highest and best activities you're uniquely qualified for.

It's in those activities where the greatest ROI lives and demands specialized experience to get it.

That's what I talk to Roe and Don Roe Polczynski, of RD Advisory Group, about how anyone can have CFO expertise.

Connect with Roe and Don:

RD Advisory Group Roe on LinkedIn Don on LinkedIn

It might seem like an obvious secret, but there is a lot you can do in your agency to strengthen your obsession.

Because when you really stop to think about it, so much of your daily activity is designed to take it away from you.

But if you double down on that passion, you'll be able to outwork everyone who doesn't care as much.

That's what I talk to Chris Greene, of floodinsuranceguru.com, about how much he's embraced his.

Because you can only wait so long before that unattained success starts to permanently slow you down.

Once you're free it's about dedicating yourself to creating enough helpful content a specific industry can't ignore.

Then it's just a matter of sticking around long enough see the value you built continue to grow.

That's what I talk to Eric Goldstein, of G5 Insurance, about his recent departure and the success that's followed it.

Of course, you're serious about them, but is there a completely different level of attention you can give them?

In all the but the most extreme circumstances, the answer is going to be yes, because most agents do different things.

Or is just constantly trying to help them at every turn enough for them to see how much you care?

That's what I talk to Shaun Gavaghan, of Gavaghan Family Insurance, about how serious he wants to get.

Time might be running out for some as 2019 might finally be the year people start looking for those returns on that investment.

It will be interesting to see what happens when they have a hard time finding it and what we'll be left with for the ones that can.

For a company like TechCanary, there isn't a lot to worry about because the returns easy to see everywhere.

That's what I talk to Reid Holzworth, CEO and Founder of TechCanary, about as he tries to build to the real stuff agents needs.

Also, don't miss Reid at Elevate 19 in our super mega AMS showdown. Grab your tickets now!

If you haven't already, make sure to connect with Reid:

TechCanary

LinkedIn

No matter what the answer is, the higher you can get the better chance you have of sticking around.

Because Artificial Intelligence gets really hungry around low hanging fruit and can't handle a meal full of context, complexity and coordination.

Those are the safest activities and skills you can stuff your insurance day with to fend off any unnecessary hunger.

That's what I talk to Dan Faggella, CEO of Emerj, who lays out the current practical state of AI in insurance.

Make sure you connect with Dan below:

Emerj.com LinkedIn

If you spent most of 2018 with your head down creating awesome content all over the internet, it might be time in 2019 to double back and reinforce it.

Or you might have spent the year excessively indulging in one too many shiny toys and this year it could be about bringing simple focus.

That's what I talked to Woody Brown, of The Rhoads Group, and Rob McCarthy, of GRBM Insurance, as we look to set the table for the new year.

Previous installments:

Two Things You Should Be Doing in 2018 Two Things You Should Still Be Doing in 2018

P.S. Everything you should be doing in 2019 is delivered right here.

That's because most open API's are built to be shallower than a kiddy pool.

True integrations are made through intentional connectivity when two companies fully understand the intentions of the objective.

The only downside with that is you'll probably have to ask for a lot more of those intentional conversations to happen.

That's what I talk to Marcus Hayes, of Lightspeed Voice, just how much attention they give your API.

Don't miss Marcus at Elevate 2019, be sure to get your ticket here.

Also, don't forget to connect with Marcus as well:

Lightspeed Voice LinkedIn