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Most of the time that's a good thing because you have a community that has been conditioned over multiple generations to know, like and trust you.

Of course, that can come at the expense of rapid change and occasional complacency.

However, at the end of the day, there's something special about stepping into an industry that has always been a part of your life.

That's what I talk to Nick Rolf, of Gross Insurance Agency, about his experience joining the family business.

P.S. Have you got your ticket to Elevate 19 yet?

Sticking with things long enough to see results is a really hard thing to de especially if you're not sure it's going to work.

This is even more challenging when dealing with new technology you aren't even sure is necessary.

However, if you can somehow find it in you and the agency to not give up you'll have the chance to accomplish what most can't.

That's what I talk to Rahim Virani, of Texan Insurance, about how much patience you need.

Don't miss Rahim on the Elevate 19 stage where he'll share what's possible sticking with sales automation.

P.S. That means you should get your ticket now.

Because one thing's for sure, it's hard to find two new years prep strategies that look the same.

Sure, there's plenty of similar tactics and goal setting rituals that feel generic and overused.

The truth is this time of year is a blank canvas waiting to be painted in whatever way you find most inspiring.

That's why I thought it would be interesting to hear your take on preparation and what you need most out of this time of year.

P.S. The inspiration never stops over here.

Ignoring what works is only going to hold your agency back from reaching the clients you truly want to do business with.

It's amazing what you find when you dig up an old conversation that's still a relevant reminder today.

This is a conversation from my visit with Jason Jarvis, of Pay Joyce Insurance, about how and who he's competing with.

P.S. A lot of the right people that are going to be here.

As a result, it will be extremely hard for that community you cared about first to ignore what you do.

That's not even mentioning the amount of extra passion your people will bring to work as a result.

Because allowing your staff to freely roam the community is far better than what they would do chained to a desk.

That's what I talk to Ashley Whitney, of Harbor Breen Insurance, about how much encouragement she provides.

Don't miss Ashley on the Elevate 19 stage, grab your ticket now!

P.S. You know what to do.

It's hard to see now, but most of that work will only get better with age and create an unthinkable compounding education effect.

That effect will make it almost impossible for the people you want to do business with to not pay attention to you.

Because if you've identified them correctly and committed to completely solving their problems no one else stands a chance.

That's what I talk to Mike Crowley, of Crowley Insurance, about as he's looking to make a big bet to start 2019.

P.S. Join the Agency Nation Newsletter to learn how to keep playing the long game.

As your business and life expand further and onto the internet, the more room there is in your client's lifecycle to experience your vulnerability.

It will ultimately become the separator of trust and will become a barrier to get it.

Given the current state of the union, it's hard to see now, especially with it still being early days in other industries as

That's what I talk to Olivia Schmitt, of TRICORE Insurance, about as she shares a few early lessons her vulnerability has taught her.

P.S. This is certainly the place a lot of insurance vulnerability is tossed around.

Because one thing is for sure, it's not for a lack of ideas or suggestions, rather focus and execution.

It's easy to suggest, it's easy to listen, it's easy to consume and it's certainly easy to get distracted. There aren't special (see better) ideas waiting around the next corner, there are just different ones.

That's why I wanted to start one of your last Monday's of 2018 off with a little reminder of what you already have.

P.S. If I followed this advice I'd tell you not to subscribe to the Agency Nation newsletter, but there's always an exception to the rule.

The underwriting process is arguably the most important part of insurance no one knows about.

Having the ability to look deeper at the whole story could dramatically change the current process.

Because currently, very few people are able or willing to tell it.

That's what I talk to Amber Wuollet, of Explore Insurance, about as she shares her experience starting the conversation.

P.S. The Agency Nation newsletter starts plenty of these conversations.

Making sense of that realization can be a little sobering and leave you questioning your insurance life.

It all starts by understanding that you start and build relationships with anyone all the time.

Which opens your agency up for the opportunity to grow in a way you never thought possible.

That's what I talk to Tom Minkler, of Clark Mortenson Insurance, about the value of his habits.

Don't miss your chance to learn from Jeff at Elevate 2019, get your ticket now!

P.S. Be awesome, come to Elevate 19.