Agency Nation Sound

Because that's the only thing left after you completely commit to video marketing at the highest level.

Dedicating physical space and company culture to the idea are the two biggest way to really get things started.

The only thing that's usually left is to give yourself permission to create mediocre for a little longer than you'd like.

That's what I talked to Jay Mueller, of Camargo Insurance, about putting the finishing touches on their video strategy.

There's a decent chance a previous generation taught you to keep all your insurance companies at arm's length.

Of course, it depends on the day that you want to decide your general proximity to any one of them.

Because there's also strong logic for more transparency when it comes to the type of business they're hungry for.

That's what I talk to Sarah Applegate of, Executive Insurance, about how she's starting to build hers.

Bringing out the humanity in your on-camera personality can happen a number of different ways.

It could be as simple as starting with a basic one-to-one video addressing a specific client.

Or it could take the shape of the many problems your clients have when trying to buy insurance.

That's what I talk to Zach Basner and Myriah Anderson, of Impact, about how they've helped make people more relatable.

Make sure to connect with Zach and Myriah:

Zach on LinkedIn Myriah on LinkedIn Film School For Marketers Podcast

If that's not enough, it turns out they value a trusted and experienced advisor as much as anyone.

The problem is they're looking to start that relationship online and communicate through channel's we often neglect.

Surprisingly though, they want someone to help properly explain their coverage and know exactly what they're buying.

That's what I talk to Tyler Asher, President of Safeco Insurance, about the interesting research they've recently uncovered.

You can read the full report here.

If you can do that, you'll have provided your clients with an application experience they'll never want to come back from.

Because it's the annual redundancies and unnecessary information that ultimately take a toll on your their patience.

No matter what, the more streamlined you try to make it, the better chance you'll have along the way.

That's what I talk to Mike Furlong, of Indio, about how he's helping every agent make that process a reality.

Make sure to Connect With Mike:

Indio LinkedIn

Because nine times out of 10 customers demand to be provided with the best experience.

Up until now, we've been able to get away with one that nearly does the exact opposite.

The real test will be to see if we can all get on the same page before it's too late.

That's what I talk to Billie Jo Galle, of TRICore Insurance, about as they try and do their part.

It's also possible you're not able to take calls in the right places to maximize those opportunities.

Those problems are both simply a matter of the effort and availability your agency is able to provide.

No matter what, both have become table stakes for providing a customer experience people expect.

That's what I talk to Kevin Sloan, of Ooma, about some of the best ways to make all that happen.

Make sure to check out the special deal Kevin put together for you.

Special Agency Nation Ooma deal

Not only was your limited inventory a challenge, so was finding the right people that it would fit.

The most exciting part about planning a successful breakout is it allows you the opportunity to fully explore your insurance potential.

Which could mean doubling down on what you know best, or trying to discover something new.

That's what I talk to Mariah Davis, of Oakview Insurance, about as she details her plan and what got her where she is today.

These relationships are usually formed with people who have the ability to influence (see send) consistent business to your agency.

However, if that's the first and only way you approach them, there's a good chance it won't make it that long.

You'll know it's working when you have enough people sending you all their business with you asking.

That's what I talk to Josh Berg, of Blue Lion Insurance, about possibly having too much authenticity.

If you can, the easiest way might be to allow them to put it together one piece at a time.

If you remain dedicated, you'll look back one day and marvel at what has been created.

Because when it's fully operational, it should start pulling people in automatically.

That's what I talk to Dshanya Reese, of Watkins Insurance Group, about what she been building the last 10 years.