Agency Valley Podcast

You don't build your business, your people build your business. It is your job to build your people, and your people will take you all the way.

In this episode, Charley and co-host Kim Barrett talk about finding and keeping great people. What do A-players look like? How to determine that you only have B players VA? This episode is brought to you by Outsourcing Angel - the place to go for your virtual team and staff from the Philippines.

Episode Highlights: 

Highlights:

0:01 - Intro

3:33 - when you're in the hiring process and say you put out touch on a little bit more about where you find people and what not

6:15 - Do you have something in them where you feel like even if they're not perfect you can train them are you willing to accept subpar people irrationally thinking that you can improve them in your house?

9:23 - Exponential growth on things, and the lazy hiring theory

15:32 - Hiring potentially: the Old Charley vs the New Charley

19:12 - Focus on the overall exponential growth of the business, the main goal of your hires

20:12 - How to leverage your time, how to hire and keeping the focus on your time.

21:46 - What's been your most successful avenues for finding A-players or great people?

27:17 - Buy some courses, getting those communities and use as recruitment poles

29:02 - The journey of Outsourcing Angel. Feels more like hunting than farming.

34:23 - The difference between A players and B players.

38:57 - Tips for keeping good people

42:17 - Closing Remarks

Learn more about OutsourcingAngel.com

Learn more about Charley Valher

Learn more about Your Social Voice

Learn more about Ready Set Mom

What do agency owners need to put in place before selling their business? How can a business owner help his team grow their CV? What should agency owners be paying attention and putting effort into? Lastly, what trends should you pay attention to right now?

In this episode, we will give you the most value possible in setting up your agency and actually selling it. Charley and guest speaker, Stephan Spencer, SEO strategist and founder of Netconcepts, will give you the nitty-gritty on how to grow a multi-national SEO agency. As we dig deeper, the perfect mindset that could make a huge difference is unraveled as Stephan shares how he built his agency, scaled it, and then sold it.

Episode Highlights: 

0:00 - Intro

2:09 - The start of Netconcept in 1995

5:20 - pivotal moments for the agency and smartest move

7:50 - Hire a great team and grow the business

12:02 - How early on did your intention on selling your business?

17:11 - Stephan's gold nuggets

21:15 - the sale of the business - putting it to the market

32:27 - transformation experience of Stephan - the golden handcuffs

37:33 - what happened next after the transformation

41:09 - business is a spiritual game

43:36 - Best place to look and learn more about Stephan Spencer and closing remarks.

Learn more about Stephan Spencer

Learn more about Agency Valley here: https://www.agencyvalley.com/

Fast growth is something many agency owners aspire for-- but it's not always sunshine and roses down that road. There's an influx of clients and increase in cash flow, but alongside comes a slew of new issues not every owner finds themselves ready for. In this episode, Charley and Kim will be discussing the many problems they've encountered with scaling an agency fast, and how you can manage your own path to sustainable, lasting agency growth.

Connect with Kim Barrett:

Facebook: https://www.facebook.com/mrkimbarrett/

Instagram: https://www.instagram.com/realkimbarrett/

LinkedIn: https://www.linkedin.com/in/realkimbarrett/

Your Social Voice: https://www.yoursocialvoice.com.au/

Episode Highlights:

0:00 - Intro

2:51 - Upside and Downside of Fast Upscaling

10:19 - The Beauty of Slow, Sustainable Growth

11:44 - Charley’s Experience with fast Upscale

20:32 - Importance of Studying Financial Management

23:38 - Contemplations, Regrets and Things that could have been done better

30:53 - Figuring out by Yourself vs. Getting help

33:25 - Closing Remarks

What would you recommend for people running agencies to do to create leverage? What have you seen as the BIGGEST mistake business owners make in setting up their business? How do you grow at an exponential rate?

These questions will be answered on this episode. Charley, co-hosted with Kim Barrett, deep dive with Brad Sugars, an in-demand speaker and multi-awarded coach in the field of marketing, systemization, and sales, and founder of ActionCOACH. Brad presently continues to lead more than 15,000 business owners who are ‘Billionaires in Training.’

Check out Brad's newest book, "Pulling Profits Out of a Hat" here. 

Learn more about Brad Sugars here: https://bradsugars.com/ 

Learn more about ActionCOACH here: https://www.actioncoach.com 

Learn more about Brad Sugars ProfitMasters here: http://bradsugarsprofitmasters.com/

Episode Highlights:

0:00 - Intro

3:29 - About Pulling Profits Out of a Hat

4:35 - The Biggest Mistakes People Make When Setting Up the Foundations of Their Business

5:38 - The Five Disciplines a Business Needs to Understand

8:14 - How People Can Create Leverage in Service-Based Industries/Agencies

11:13 - About the Success of Action Coach

12:45 - Millennials and the Shift of Business Strategies

14:15 - Brad and Working with Up-and-Coming Businesses

15:35 - How Brad Began His Coaching Business

18:35 - The Difference Between Strategy and Tactics & the Success of Apple

24:23 - What Brad Aims to Achieve with His New Book

27:05 - Running Out of Cash Flow & Proper Planning

30:40 - Rising Above the Competition Through Promo and Offers

33:13 - Release date for Pulling Profits Out of a Hat & About The Wealth Coach

36:35 - How Brad's Book Can Be a New York Times Best-Seller

37:57 - Closing Remarks

Has the E-commerce space gone far beyond where and how it was years ago? Why should agency owners pay attention to offline marketing and affiliate marketing? How can we rise against the competition, especially in the health business?

In our 6th episode, Charley is joined by Sayan Sarkar. He is a Fat Loss expert and overall health guru based in New York. Together, they discuss Marketing, Sayan's current company InvigorateNOW, Inc. and all the surprising yet clever ways to a successful E-commerce business.

Learn more about https://www.invigoratenow.com

Links mentioned on the podcast:

For bigger companies - https://sarkmediadirect.com/8-figures

or the direct link to article version 

For newer companies - https://sarkmediadirect.com/case-study

or the direct link to article version

Learn more about Agency Valley here: https://www.agencyvalley.com/

Show Notes: 

0:00 - Intro

2:41 - Introduction to Sayan Sarkar and His Health and Supplements Business

6:03 - How to Stick to Your Lane

9:37 - Amazon in the E-commerce Industry

12:01 - Sayan's Preferred Platform for Hosting Business

15:51 - Done for You Platforms vs. Custom Coded Sites

15:33 - Sayan's Current Favorite Marketing Channel

16:50 - Details of Sayan's Recommended Marketing Channels

19:07 - Where to Get Affiliates

26:54 - How and Where you should start in E-commerce

35:57 - Learning more about Sayan's Programs

39:41 - Closing Remarks

As an agency owner, what system do you need and where do you need to start? What are the signs to look for indicating you need systems or have an issue with existing ones? What's the most common mistakes agency owners make with their systems?

In this episode, Charley outlines the critical systems every agency or business must have. Together with David Jenyns, founder of SystemHUB and SYSTEMology, they deep dive into the what-so-called critical client flow. Listen and learn as they discuss critical pieces in dealing with staff and team when it comes to systems and onboarding them to run the systems for you. 

Learn more about SystemHUB and SYSTEMology

Learn more about Agency Valley here: https://www.agencyvalley.com/

 

Episode Highlights:

0:00 - Intro

3:10 - Introduction to Dave Jenyns and SystemHUB

4:58 - Systems and Project Management

5:49 - How Dave Got into Systems

11:28 - How Dave Systemised His Businesses and the Critical Client Flow

15:51 - How the Critical Client Flow Came to Be

20:38 - Charley's Story About Onboarding a Multi-Million Dollar Client

22:40 - How Agency Owners Can Effectively Onboard Clients

25:37 - Finding People to Handle Your Systems

30:44 - How to Deal with Resistance When Introducing Systems to Your Teams

38:00 - Where You Can Learn More About Dave Jenyns and Systems

39:01 - Closing Remarks

What are the essential keys to scaling a business? What is the most important aspect to focus on? What is the biggest challenge facing agencies today and what should the agency owners need to pay attention?

In this episode, Charley talks about learning how to grow an agency. Together with Mikael Dia, they talked about how to take advantage of the techniques Mikael used in creating Funnelytics and The Agency Accelerator. Charley and Mikael discussed the 3 core techniques in growing an agency: People, Actions and Path.

Show Notes: 

0:00 - Intro

1:35 - Introduction to Mikael Dia and Funnelytics

10:08 - The Three Core Factors of Analytics

15:04 - How the Agency Landscape has Evolved Mikael’s Perspective Over the Years

15:11 - The Commoditisation Effect

21:10 - The Disadvantages of Being an All-In-One Service Agency

26:24 - Is Your Business All About You? Examine Your Motivations for Starting and Running an Agency

30:38 - Current Trends for Agency Owners

37:35 - Closing Remarks, Find Out More About Mikael

Learn more about Funnelytics https://funnelytics.io/

Learn more about Agency Valley here: https://www.agencyvalley.com/

Do you believe that reading is one of the ultimate habits which can completely transform your life and business for the better? Are you aware of the huge impact it can bring into your mindset and on your life? Charley Valher and guest speaker Kim Barrett, online marketing specialist and the founder of Your Social Voice bring you to a special episode about The Books that Every Agency Owner Should Read.

In this episode, Charley and Kim handpicked their most recommended evergreen books and made a list for other agency owners to read.

Show notes:

0:00 - Intro

2:40 - Books Every Agency Owner Should Read

4:40 - You Can't Hurt Me by David Goggins

7:18 - Alter Ego by Todd Herman

10:48 - Traction: Get a Grip on Your Business by Gino Wickman and Mike Payton

13:16 - Breeding Gazelles by Dan Bradbury

16:59 -  Tribal Leadership by Dave Logan

18:26 - Culture is Everything by Tristan White

22:23 - The Goal by Eli Goldratt

27:21 - Profit First by Mike Michalowicz

32:06 - Closing Remarks

Learn more about Agency Valley here: https://www.agencyvalley.com/

There is always a primal instinct within us to create something new. This instinct also applies to agency owners. But, is that really true? What will you do if you are doing 99% right in your agency but still fail? People make recipes and plans for a reason. Trial and error is a stupid approach.

In this episode, Charley dives deep on how following the plans from other agencies can help you not to take the route of trial and error, how one wrong move and makes a massive ripple effect on your business, and how ratios of your ingredients play a significant role in your agency.

Show Notes:

0:00 - Intro

0:49 - An Experience with Experimental Cooking

5:23 - Cooking the RIGHT Business

9:45 - Summary and Closing Remarks

Learn more about Agency Valley into this link: https://www.agencyvalley.com/

Charley Valher interviews online marketing specialist Kim Barrett. Kim, the founder of Your Social Voice, helps businesses scale and generate more sales using Facebook ads. In this episode, he and Charley dive deep into the most relevant trends digital agencies should pay attention to this 2019, given the ever-changing nature of the online platform. Compelling topics include the era of super niching and how social media is crucial in your play.

Show Notes

0:00 - Intro

1:33 - Kim Barrett and Your Social Voice

4:19 - The Death of the Term "Agency"

8:57 - The Era of Superniching

14:25 - Pay-to-Play Social Media

18:30 - The Importance of Video

24:49 - Summary and Closing Remarks

Learn more about Your Social Voice here.