A healthy body, a healthy mind, many people live by that mantra. 

To help the young understand the importance of a healthy, balanced diet, teachers are using the free, fact-based resources available on the Food – a fact of life website. A site backed by a partnership between AHDB and the British Nutrition Foundation (BNF). 

As the new school year begins, we ask teachers Amy Bergiers and Michaela Ryan to share their stories about showing primary and secondary school pupils where their food comes from. Listen to them chat with host, John Bates, and AHDB’S Roz Reynolds, Head of Strategic Operations, Education and Nutrition.

Get in touch if you have any questions or to find out more about anything discussed in this podcast:

Roz Reynolds, Head of Strategic Operations, Education and Nutrition, AHDB

 Your Feedback

We'd love to know what you think of our podcasts. If you'd like to give feedback, please complete our short questionnaire, which will help us improve the podcast on an ongoing basis, or email: [email protected] 

This episode was researched by Jenny Waddington and produced and edited by Dami Oyinlola, Marcomms Executive (Pork).

Exports is one of the activities levy payers rated highly when asked to comment on AHDB’s priorities. 

In this episode of AHDB’s Food & Farming podcast, John Bates chats to members of our export team to find out what’s involved in getting red meat and dairy from Britain into homes, supermarkets and restaurants around the world and why levy payers support the work.

Phil Hadley, Director of International Market Development

E: [email protected] 

Lucy Randolph, Senior Exports Manager (Livestock)

E: [email protected]

Follow on Twitter: @Export_Foodie 

Susan Stewart, Senior Export Manager (Livestock)

E: [email protected] 

Susana Morris, Senior Exports Manager (Americas)

E: [email protected]

Follow on Twitter: @SusanaMorris_

Our export team is focused on developing international markets for British exporters, actively engaging with key supply chains in numerous markets – attendance at global trade fairs is key.

By hosting British exporters on AHDB's pavilions, trade fairs provide an important platform for exporters to meet potential clients, develop existing relationships and showcase the best of British products to a global audience.

 

We'd love to know what you think of our podcasts. If you’d like to give your feedback, please complete our short questionnaire, which will help us to improve the podcast on an ongoing basis, or email us with your thoughts, comments and suggestions: [email protected]. 

 

This episode was produced and edited by Miriam Drewett, Marcomms Manager (Pork).

In this episode of the Food & Farming podcast, our host John Bates turns his attention to the marketing activity going on at AHDB. Our market development strategy is about helping your businesses thrive. We work to create a healthy market for your product by developing and maintaining domestic and overseas markets and helping you give the customer what they want and will enjoy. 

-          AHDB’s Senior Retail Insight Manager Kim Heath gives us an overview of how the cost-of-living crisis is changing consumer behaviour

-          AHDB’s Head Of Marketing Carrie McDermid talks about some of the marketing activity going on right now and what to look forward to in the weeks ahead

-          AHDB’s Food Communications Manager Denise Spencer-Walker inspires us with some easy sounding recipes which don’t break the bank as well as giving us some ideas for a special occasion meal 

The We Eat Balanced campaign has successfully changed consumer perceptions and protected purchase intent.  At a time when consumers were being subjected to more and more negative misinformation about food and farming from Britain, our We Eat Balanced campaign has been successful at communicating that meat and dairy can be part of a balanced and sustainable diet and succeeded in shifting consumer perceptions. Find out more https://ahdb.org.uk/WeEatBalanced

World Iron Awareness Week 2022 (22-28 August) - Breaking through misinformation and talking iron-clad facts. Dr Emily MacDonagh (Andre) has transformed into a real-life iron woman. The NHS doctor and mum of two, partnered with AHDB as part of its We Eat Balanced campaign, using World Iron Awareness Week to highlight the importance of enjoying a balanced diet. Find out more https://ahdb.org.uk/ironawarenessweek 

Love Lamb Week (LLW) will run from 1-7 September 2022, to shine a light on the sustainability of UK sheep production, whilst also reminding consumers of the exceptional taste and quality that UK lamb brings to the dinner table. There's lots of ways you could help raise awareness of Love Lamb Week and champion the hard work of sheep farmers, who produce delicious lamb, while maintaining the country's unique landscape. Find out more https://ahdb.org.uk/lovelambweek 

Love Pork is an inspirational marketing campaign brought to life through tasty recipes which showcase the versatility of Pork as a mid-week meal, a budget friendly meal and a great go-to for all occasions. Our upcoming promotion this autumn will focus on using pork to feed a family of four people for under £5! Find out more https://www.lovepork.co.uk/ 

Find a selection of beef or lamb recipes at https://www.simplybeefandlamb.co.uk/ 

Agri Market Outlook: Summer 2022 https://ahdb.org.uk/agri-market-outlook 

The combination of the post Brexit new world, recent dry weather and the wider environmental challenges, political uncertainty, food security, the rising cost of living, we’re all impacted in one way or another. Add ELMS and reducing subsidies into the mix and all make life just a little more complicated if you’re a farmer.

AHDB is not immune to pressures either with the recent Shape the Future vote prompting huge changes to ensure levy payers are closer and put at the heart of everything, as the organisation moves towards delivering the priorities set by the vote. 

One early shift is the creation of sector councils to replace the previous sector boards. The intention is for the sector councils to give a greater voice to levy payers and help guide and steer everything AHDB does.

In this episode John Bates is joined by levy payer and dairy sector council member Mary Quicke, to tell us more about the dairy sector council, her role in it and her views on AHDB and the benefit levy payers can get from the work, paid for with levy money.

Find out more about the AHDB dairy sector council

We'd love to know what you think of our podcasts. If you'd like to give your feedback, please complete our short questionnaire, which will help us to improve the podcast on an ongoing basis, or email: [email protected]. 

 

This episode was produced and edited by Kate Herrick, Marcomms Executive (Dairy).

In this episode of the Food & Farming podcast, John Bates discusses AHDB’s latest Agri Market Outlook for the arable sector with guests Millie Askew, lead analyst for Cereals & Oilseeds and Olivia Bonser, an analyst in AHDB’s market specialist team.

Within this podcast, Millie will highlight the impact of the hot, dry weather on this year’s harvest, examining what cereal and oilseed rape production is looking like for this season, along with the demand for the coming season in the UK.

Also, Olivia will highlight how harvest is progressing across the rest of the Northern Hemisphere, the outlook for production globally and what are the watch points globally that may impact the UK market going forward.

If you have any comments about this podcast, would like to be a guest because you have something of interest to say to levy payers, or to suggest a topic for a future episode, please get in touch: [email protected]

We'd love to know what you think of our podcasts. If you’d like to give your feedback, please complete our short questionnaire, which will help us to improve the podcast on an ongoing basis, or email: [email protected]. 

This podcast was produced by Chloe Kimberley.

In this episode of the Food & Farming podcast, our Signet Breeding Manager at AHDB, Samuel Boon, talks through the role of CT scanning when making breeding decisions, whilst Signet consultant Laura Eyles speaks to Kirsty McClean and John Gordon from SRUC to find out the how and the why.

Using Computed Tomography (CT) scanning is a great tool for identifying superior genetics within terminal sire flocks by measuring fat, muscle and bone in the live animal. This near perfect predictor of carcase composition can also be used to measure the muscling in different parts of the carcase, such as the rib, loin and gigot.

For many years, ultrasound scanning of lambs provided our only way of assessing the carcass attributes of live sheep. Whilst ultrasound scanning still provides the backbone of our service, levy-funded research and investment in late 1990s led to the introduction of world leading CT scanning technology, allowing us to take the assessment of elite ram lambs to a whole new level. 

Signet Breeding CT scanning information https://signetdata.com/technical/sheep-recording/computed-tomography/ 

SRUC CT scanning service https://www.sruc.ac.uk/research/research-facilities/beef-sheep-research-facility/beef-sheep-research-facilities/ct-scanning/ 

In this AHDB Food & Farming podcast episode, our resident podcast host John Bates speaks to AHDB’s Senior Market Analyst, Amandeep Kaur Purewal, to discuss whether the UK-New Zealand free trade agreement is likely to be a threat or an opportunity for UK producers and explains the likely impact on the UK supply chain. There has been intense scrutiny over the impacts this new trade deal will have on British farming, so we have partnered with Harper Adams University to model the impact of the trade deal and provide economic analysis. 

Also joining John on this special edition podcast, is Frances Duignan - Senior Manager for International Trade at Beef and Lamb New Zealand, along with kiwi beef and sheep farmer Mal Poulton who farms in the North Island of New Zealand. They explain the opportunities the trade deal can present to different markets and tell us about how their production systems vary from the UK, including the pressures they are facing in the rising cost of production. They are well placed to share their views about the UK/New Zealand trade deal and provide a glimpse into the livestock farming methods in the southern hemisphere.

This podcast was produced by Sarah Measom.

UK-New Zealand free trade agreement pt1: UK Consumer perception of New Zealand red meat imports  https://audioboom.com/posts/8118195-the-impact-of-the-new-zealand-trade-agreement-pt1-uk-consumer-perception-of-new-zealand-red-mea 

The impact of a UK-New Zealand free trade agreement on UK agriculture: https://ahdb.org.uk/trade-and-policy/the-impact-of-a-uk-nz-free-trade-agreement-on-uk-agriculture

AHDB’s Trade and Policy webpage: https://ahdb.org.uk/trade-and-policy 

Assessing the impact of the Sustainable Farming Incentive: https://ahdb.org.uk/assessing-the-impact-of-the-sustainable-farming-incentive-on-farm-businesses 

Upcoming webinar: https://ahdb.org.uk/events/new-zealand-uk-free-trade-agreement 

In this Food and Farming Podcast, John Bates examines the introduction of a Digital Grain Passport with guests George Mason from Heygates Flour Millers, Ed Ford from Dyson Farming, James Mills, a Yorkshire grower and NFU Combinable Crop Board member and Derek Carless, Head of Farm Economics at AHDB. 

This podcast will examine where the idea for a digital grain passport came from and its benefits to the levy payers and others. As well as discussing the benefits and challenges expressed by the NFU Combinable Crop Board and reviewing the next steps with future projects coming up in September and October.

In addition, looking at the cost-benefit analysis work conducted to ensure it is valuable to the levy payers.

Time to go digital

Digital grain passport

The benefits of a digital grain passport

We'd love to know what you think of our podcasts. If you'd like to give your feedback, please complete our short questionnaire, which will help us to improve the podcast on an ongoing basis, or email: [email protected]. 

 

This episode was produced and edited by Chloe Kimberley, Marcomms Executive (Cereals & Oilseeds).

Update Description

With food price inflation still on the rise, and persisting for longer in the UK than in Europe, margins will continue to be squeezed over the coming months. 

In this episode, John Bates speaks to some of AHDB’s market specialists and analysts to find out what impact this will have on the beef, lamb, pork and dairy sectors, as they discuss the latest Agri market outlook for livestock.

Sarah Baker, Senior Strategic Insight Manager

Kim Heath, Senior Retail Insight Manager

Patty Clayton, Lead Analyst (Dairy)

Hannah Clarke, Senior Analyst (Red Meat)

AHDB’s latest Agri market outlook looks in detail at the issues and shifting consumer behaviours. It’s produced every six months and examines the factors that will affect farm businesses, helping levy payers plan and budget for what may lay ahead.

If you have any comments about this podcast, would like to be a guest because you have something of interest to say to levy payers, or to suggest a topic for a future episode, please get in touch: [email protected]

We'd love to know what you think of our podcasts. If you’d like to give your feedback, please complete our short questionnaire, which will help us to improve the podcast on an ongoing basis, or email: [email protected]. 

 

This episode was produced and edited by Miriam Drewett, Marcomms Manager (Pork).

Most pig farmers are already aware of the biosecurity measures they need to take to reduce the risk of disease outbreaks, such as ASF. So, what are the threats and what can we all do to keep ASF out of the UK?

ASF is well-established in parts of Europe, Russia and China, with a reservoir of infection in the wild boar population. The recent announcement of ASF in a pig dense area of Germany, close to the Netherlands border, shows that the risk through human-mediated spread is high. The focus now must be on ensuring ASF does not spread further. 

In this episode of our Food and Farming podcast, hosted by Lauren Dimmack, Senior Animal Health & Welfare Scientist, we discuss biosecurity with guests Gemma Thwaites, President, Pig Veterinary Society; Chris Dodds, Executive Secretary, Livestock Auctioneers Association; Rebecca Veale, Senior Policy Adviser, National Pig Association (NPA) and Tony Bayles, AHDB Knowledge Exchange Relationship Manager, Pork (North).

Lauren Dimmack

E: [email protected]

M: 07580 972009

Tony Bayles 

E: [email protected]

M: 07391 016505

We'd love to know what you think of our podcasts. If you'd like to give feedback, please complete our short questionnaire, which will help us improve the podcast on an ongoing basis, or email: [email protected] 

This episode was produced and edited by Dami Oyinlola, Marcomms Executive (Pork).