Duped: The Dark Side of Online Business

AI and the Enshittification of Everything


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Remember when the internet felt fun, helpful—even inspiring? Yeah, us too.

But lately? It’s feeling more like a digital junk drawer. 

In this episode of Duped, we’re talking about enshittification—what it is, how it shows up in your feed, and how AI is making it worse.

From AI-generated garbage content to platforms prioritizing profits over people, we’re breaking down how it all got so bad—and what we can do about it.

Topics discussed in this episode:

  • What is enshittification and some examples. 

  • How AI is accelerating enshittification

  • Is AI the villain? Or can it be used responsibly?

  • The real-world impact on consumers and business owners

  • What to watch for with AI enshittification

For detailed show notes and links to everything mentioned in this episode, please visit duped.online.

For more Duped, including monthly bonus episodes, join the Patreon.

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Duped: The Dark Side of Online BusinessBy Michelle Mazur and Maggie Patterson

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