In the second episode of our three-part AI series, Jenny builds on our understanding of AI by covering the six tenets for using AI effectively in marketing. While AI offers exciting opportunities, it also comes with challenges that require caution and strategy.

Key takeaways include:

●  Approach AI with skepticism: Even tools like ChatGPT can provide inaccurate information, with hallucinations still occurring about 30% of the time.

●  Never use AI output as-is: AI-generated content should always be reviewed and refined to avoid sounding impersonal or inaccurate.

●  Avoid having AI create deliverables: Relying on AI for final marketing assets can be a liability due to inaccuracies, bias, and potential harm to your brand.

●   Be clear in your ask: Use structured prompting techniques to get the best results.

●   Ask for sources: Always ask AI tools for sources and confidence levels to verify their output.

●   Prioritize privacy: Treat any shared information as though it could appear on a public billboard to ensure confidentiality and compliance.

Connect with Jenny:

•Email: [email protected]

•LinkedIn: https://www.linkedin.com/in/jennybristow/

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